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Experience

    • Food and Beverage Services
    • 1 - 100 Employee
    • Marketing Head / Partner
      • Jan 2005 - Present

      Multi food industries, a family business, is the leading manufacturer and Exporter of Ethnic Frozen Foods in Pakistan. We are the first frozen food manufacturer in Pakistan to be BRC certified. Our own brand is "PRIME HARVEST MAZEDAR". We are the first choice for all private label ethnic food buyers world wide. We have the widest range of frozen food products in Pakistan My scope of work is Export Marketing, sourcing of buyers and handing their requirements / private labeling from sampling, graphic designing, packaging, printing till final product development. Organizing the company's participation in International Exhibitions completely (with exhibition organizers, stall designers, stall promotion, live cooking etc). Conducting International Marketing visits and meeting directly with buyers and executing final business contract for own brand and OR private labeling. Handling the packaging: gravure / flexo printing of all products. Working on pricing and costing of all products from time to time. Devised a cubic meter calculation system for all refrigerated container orders. Organizing and looking after the current/future needs of Food safety certifications of the company (ISO, HACCP, BRC) through food technologists. Managing all FDA / EEC requirements related to all food products such as labeling requirements. Started and completely managing the trademark applications / cases of the company. Website development, management and SEO. Started, organized and managed the company's internal computerization in terms of developing inventory, accounts, production, payroll, cost accounting software. Providing IT support to all systems and server management. Handling correspondence from all buyers related to new product development. Product testing through PCSIR, SGS and other government departments. Supervising/ Coordinating with the Chief Accountant specifically related to Financial Statements Show less

    • United States
    • 1 - 100 Employee
    • Owner
      • Jan 2004 - May 2005

      Managed a woven garment stitching unit for export of Cotton Bags, Uniforms and Workwear to USA. Managed a woven garment stitching unit for export of Cotton Bags, Uniforms and Workwear to USA.

    • Management Associate
      • Jan 2003 - Jan 2004

      Handled correspondence and coordinated orders between Target, AMC USA/Turkey and Garment/Textile Mills in Pakistan such as Al Abid Silk Mills, Afroze Textile Mills etc. Handled correspondence and coordinated orders between Target, AMC USA/Turkey and Garment/Textile Mills in Pakistan such as Al Abid Silk Mills, Afroze Textile Mills etc.

    • Assistant Merchandiser
      • Feb 2002 - Dec 2002

      Worked as an Assistant Merchandiser in a Vertical Knits Factory (amongst the top ten in Pakistan). Handled approvals and followup of orders. Worked as an Assistant Merchandiser in a Vertical Knits Factory (amongst the top ten in Pakistan). Handled approvals and followup of orders.

Education

  • Institute of Business Administration
    Master of Business Administration (M.B.A.), Marketing
    1998 - 2001
  • Commecs Institute of Business Education (CIBE)
    Higher Secondary Education (HSC), Commerce
    1996 - 1998
  • The City School Karachi
    SSC, Science
    1990 - 1995

Community

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