Director

• Dec 2022 - Present

Corporate Innovation & New Business Development Manager

• Sep 2020 - Present

Responsible for leading the company's ambidexterity strategy in which on the one hand I have the responsibility of leading the innovation initiatives aimed at making Emasa's current business more efficient and profitable and at the same time I am responsible for leading the strategic changes that Emasa must generate to continue being a sustainable business for 2030. Responsible for leading the company's ambidexterity strategy in which on the one hand I have the responsibility of leading the innovation initiatives aimed at making Emasa's current business more efficient and profitable and at the same time I am responsible for leading the strategic changes that Emasa must generate to continue being a sustainable business for 2030.

General Manager at Emasa Ventures

• Oct 2021 - Present

Leading Emasa Ventures, the Corporate Venture Capital initiative at Grupo Emasa which aims to tackle the future of mobility into Latam and Grupo Emasa. Fund focused on mobility macrotrends. Responsible for the whole investment funnel; from scouting new start ups, to doing their pre assessment, assessment, pre due dilligence, presenting them to the investment committee, formal due dilligence, term sheet and conditions negotiations and contract signing. After investing, we committ to support the portfolio companies on weekly basis. Show less

Head of Innovation and Marketing.

• Apr 2016 - Aug 2019

Gasco is one of the most important gas companies in Chile with a 30% market share, valued in USD 430MM in the Chilean Stock Market and with USD 60MM annual profit. Presence in Chile and Colombia.Innovation:Led the innovation and digital transformation through the definition, execution, and control of the company´s project portfolio. Reported to the CEO and regularly presented strategy and results to the Board, some projects are:• Implemented a new routing system that decreased bulk trucks driven km by 20%.• Launched new Cloud-Based CRM system (Hybris), that integrated Sales, Marketing, and Customer Service legacy systems to improve operational efficiency and customer service.• Created a digital platform that allowed contractors to integrate their business information into Gasco´s Database better to manage stock, financial services and delivery times.Carried out the design, development, and implementation of “Gasconnect”, a new platform business model that uses apps to link customer needs. It changed our consumer´s buying behaviours and experience due to the following results:• Reduced canister’s delivery time by 65%, from 1 hour to 21 minutes on average.• Improved Net Promoter Score by 69%, from 54% to 91% after two years.• Increased digital sales share from 2% to 20% within the first year. Marketing:Conducted the design, development and monitoring of the Company´s Marketing Plan, which includes TV campaigns, trade promotions, trade fairs, digital marketing, digital development, strategic partnerships and brand positioning. • Improved Brand Awareness from 81% to 92% Nationwide.• Awarded in 2019 with 2 Silver Effie awards for the best digital data-driven campaign in Chile. Show less

Head of Marketing

• Apr 2014 - Apr 2016

• Led the implementation of de brand strategy and created demand for the two main sales channels. Leading a team of 5 people.• Achieved the creation of the new brand positioning and image that allowed the company to regain its awareness index to over 90% nationwide.

Brand Manager

• Apr 2012 - Mar 2014

Leading shopping centre company in LATAM, valued in 4100 MM USD, with more than 2 million square meters built. With 22 shopping centre in Chile, Colombia and Peru. • Developed the brand by adding value through adequate communication and brand positioning for the primary and secondary brands. • Created the digital strategy, content and innovation for brands image communication. • Awarded 2 Effie Advertising Awards for advertising efficiency in 2012 and 2013. Leading shopping centre company in LATAM, valued in 4100 MM USD, with more than 2 million square meters built. With 22 shopping centre in Chile, Colombia and Peru. • Developed the brand by adding value through adequate communication and brand positioning for the primary and secondary brands. • Created the digital strategy, content and innovation for brands image communication. • Awarded 2 Effie Advertising Awards for advertising efficiency in 2012 and 2013.

Consumer Marketing Manager Senior

• Aug 2007 - Mar 2012

Leading Food and Beverage company in South America with world-class practices.• Responsible for Brand strategy, new product development, research studies, and sales projection.• Implementation of integral commercial plan.• Launch of a new segment of children’s food, which nowadays represents 20% of company sales.

Consumer Marketing Manager Strategic Brands,

• Aug 2008 - Jun 2010

Sales zone manager in Santiago,

• Aug 2007 - Aug 2008

Channel & Customer Sales Development

• Apr 2005 - Aug 2007