Creative Director and CEO

• Sep 2018 - Present

Selected Accomplishments:Successfully developed brand identity and marketing campaigns for Green Valley Wellness, leading to its acquisition by Canopy Growth for $4.2M.Led the conceptualization of branding and design for key accounts including Toronto Raptors, Your Local Cannabis, October’s Very Own, Softchoice, and other key enterprise clients.Developed and managed the execution of the Grow Long campaign for Marc Anthony Hair Care. The campaign successfully gained massive impressions of 40K while also gaining 90K likes, which also increased the following count of the social media channel by 10K.Key Responsibilities:Client Relationship Management: Builds and develops positive relationships with clients, leveraging exemplary relationship-building and communication skills to provide excellent customer service experience.Graphic Design: Conceptualizes and creates graphic content using Adobe Creative Suite, aligning outputs with clients' needs and guidelines to ensure brand personality is projected and project goals are met.Brand Development: Collaborates with business clients to develop their brand identities from the ground up by focusing on client needs, target market research, and effective brand messaging.Personnel Leadership: Manages a team of freelancers, overseeing and reviewing their creative output to ensure high quality standards of graphic content. Marketing Campaign Development: Develops tailored digital marketing campaigns and strategies for clients through various avenues, while establishing long-term plans that grow and develop a brand’s audience. Continually optimizes campaign strategies to ensure marketing success.Social Media Marketing: Manages social media marketing for clients in various platforms such as Facebook, LinkedIn, Instagram, TikTok, and Snapchat to reel in new prospects, engage with active subscribers, and further clients' market goals.

Lead Graphic Designer

• Jul 2017 - Aug 2018

Selected Accomplishments:Created the company-wide visual style guide and packaging design for Marc Anthony Hair Care products.Launched the Eco brand packaging, directing all designs and creative aspects of the brand for new eco-friendly product packaging.Key Responsibilities:Brand Redevelopment: Collaborated with ownership and marketing teams to rebrand and redesign the creative aspects for various products and brand identity, creating luxury branding for corporation through simplified design and compelling graphics.Video & Photo Direction: Directed video and photo shoots to develop material for marketing campaigns, utilizing Adobe Photoshop and Final Cut platforms to edit models, subjects, videos, and photographs for online advertisements while following company guidelines.Marketing Campaign Development: Developed marketing materials such as print ads, social media content, digital ads, brochures, promotional signage, interior designs, and experiential marketing campaigns.

Graphic Designer

• Jun 2016 - Jun 2017

Selected Accomplishments:Successfully won Clio Gold for Sports Marketing & Packaging design, conjunction with team members in 2017 for the Toronto Maple Leafs season ticket book design.Led the design of arena marketing materials, including digital signage, seating plan and T-shirt distribution for the 2017 Toronto Raptors playoffs run.Key Responsibilities:Digital Content Creation & Brand Marketing: Designed and produced advertising content for different mediums including print, video, web, and social media. Branded and created advertising materials for new products and services to penetrate competitive markets while meeting aggressive business objectives and standards.Team Collaboration: Maintained collaborative relations with Creative Director to prepare illustrations, rough sketches of logo material, layouts, and apparel designs. Worked closely with retail and merchandising departments to discover new sales and adjust strategies based current market trends.Market Research & Analytics: Conducted campaign research into Toronto FC soccer team to develop digital and print marketing campaigns, reviewing target market analytics and information to develop plans and strategy.

Graphic Design Intern

• Jan 2016 - Jun 2016