Arrows Fitz

Senior Digital Strategist at ACLU SoCal
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Location
Los Angeles, California, United States, US

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Experience

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Senior Digital Strategist
      • Jun 2023 - Present

      Los Angeles, California, United States

    • Digital Strategist
      • May 2022 - Jun 2023

      Los Angeles, California, United States Responsible for all digital communications and marketing for ACLU SoCal including but not limited to social media management, content production and video editing, some graphic design, email, copywriting, updating our website and microsites, paid media, SEO, digital performance reporting, 360 digital strategy and more.

    • Real Estate
    • 1 - 100 Employee
    • Content Producer
      • Jun 2016 - Present

      Los Angeles, California, United States Won the Velocity award at OUT Web Fest in 2017. Won the Diversity award for "My Mama Wears Timbs" film at Toronto's Buffer Festival in 2018. Nominated for a Shorty in 2018. Listed on Pride.com's 2019 "Pride 25" list, and People Magazine's 2018 "Social Media Powerhouse" list. Featured in OUT, Entertainment Weekly, and many others. Recipient in YouTube Black Voices Fund 2021. Participant in Adobe Creator Camp 2022, Skillshare Creator Camp 2021, Supercharger YouTube program in 2018.

    • Higher Education
    • 100 - 200 Employee
    • Content Creator in Residence
      • Apr 2018 - May 2022

      Remote

    • United Kingdom
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Content Producer
      • Apr 2018 - Dec 2020

      Remote One of the top performing content creators / brand ambassadors of 2019. Inspired company's public DEI announcements of "Anti-Racism" in 2020. Led and hosted multiple Instagram lives on @ASOS, produced 20 - 30 posts a month for my @asos_arrows page. Represented the company in British Vogue for their GLAAD x ASOS Pride 2018 collaboration.

    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Audience Development Coordinator
      • Feb 2015 - Jun 2016

      San Francisco, California, United States Led paid marketing campaigns on YouTube/Facebook, managed a talent portfolio with ~10M subscribers across all channels, produced biweekly analytics/strategic reports for Seeker shows and partner talent.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Account Intern
      • May 2009 - Aug 2009

      San Francisco, California, United States

Education

  • University of California, Berkeley
    Bachelor's degree, Multi-/Interdisciplinary Studies, General
    2006 - 2010

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