Head of Marketing

• Oct 2022 - Present

Hiring, training, and guiding a B2B marketing team to deliver strong business resultsResponsibilites:- Work with Datavid leadership to derive strategic marketing objectives- Develop and manage an in-house team of dedicated marketers- Set and meet KPIs to drive strong business development- Expand Datavid's brand to reach customers globally- Manage £200k+ of annual marketing budget- Implement and maintain effective marketing operations- Champion brand values and drive internal company cultureAchievements:- Designed a new direction for the marketing function and executed all elements in 4 months- Re-architected Datavid's website to enable accelerated growth for next 3 years- Implemented CRM, marketing processes, and digital asset management- Hired and onboarded 3 new roles — both internal and third parties- Implemented a company-wide "culture change" campaign

Marketing Manager

• May 2022 - Oct 2022

Planning and coordinating B2B marketing activities to increase brand awarenessResponsibilites:- Strategize and manage Datavid's marketing strategy- Collaborate with team members and assign tasks- Consult and work with external providers- Report on results on a monthly basisAchievements:- Implemented a comprehensive process: content, social, partners, and email- Managed 4 contributors (content strategist, writer, editor, graphic designer)- 5x organic engagement increase on LinkedIn month over month- 3.5x traffic growth from organic search quarter over quarter

Founder & Lead Developer

• May 2022 - Oct 2022

Helping marketers and editors manage writers' performance at scale Responsibilites: - Bring the product to fruition for customers - Reply to support requests and feedback - Monitor ongoing feature development Achievements: - Launched a fully-functional MVP within 10 days - Made first major sale within 28 days of launch - Re-architected app with a CI / CD pipeline Helping marketers and editors manage writers' performance at scale Responsibilites: - Bring the product to fruition for customers - Reply to support requests and feedback - Monitor ongoing feature development Achievements: - Launched a fully-functional MVP within 10 days - Made first major sale within 28 days of launch - Re-architected app with a CI / CD pipeline

Full-stack Developer

• Mar 2022 - May 2022

Helping small organizations get a web app for a fraction of traditional development costsResponsibilites:- Help customers understand the value of web apps- Develop professional web apps from A to Z- Ensure great UX across the application- Manage ongoing customer requestsAchievements:- 10+ 5-star reviews describing professionalism and understanding of tech- Learned software engineering—from dev to staging to production

Marketing & Web Consultant

• Oct 2021 - Mar 2022

Helping small B2B firms with marketing operations and web infrastructureResponsibilites:- Complete operational marketing tasks (blog posts, graphic design, presentations, etc)- Manage technical infrastructure (DNS, WordPress, redirects, etc)- Collaborate with marketing departments on a weekly basis- Propose technical and strategic changesAchievements:- Standardized Datavid's positioning and messaging pillars- Developed datavid.com from scratch using WordPress- Implemented consistent branding across channels- Created 100+ pieces of content in < 6 months

Founder

• Jul 2021 - Oct 2021

Founder & Managing Director

• Jan 2020 - Jul 2021

Helping small B2B firms strategize, produce, and distribute content at scaleResponsibilites:- Write correspondence and develop business relationships- Engage existing customers and reply to support request- Delegate tasks to third-party collaborators and review- Ensure customer satisfaction across the serviceAchievements:- 20+ 5-star reviews mentioning leadership and deep knowledge- Reached $10k+ in monthly revenue in a year of operations- Sold the business for $45k and supported the buyer

Content Strategist

• Sep 2019 - Jan 2020

Helping small organizations create and implement cohesive content strategies

Translator & Content Writer

• Jul 2018 - Sep 2019

Helping small organizations publish content that fit their brand tone and attracts web traffic