Experience

Carolina Family Estate Planning

• United States
• Legal Services
• 1 - 100 Employee

• Marketing Assistant

  • May 2020 - Present

  Supporting the marketing director as well as coordinating and executing the marketing plan.Inform the sales team of marketing materials available and suggested applications.Assisting with promotional activities.Execute social media marketing plans and reputation management.Engaging in market research with analytics techniques to gather relevant business data.Cultivating online content for the company’s social media accounts.Coordinate any advertising that the firm may place in print, billboards, radio, TV.



Eli Lilly and Company

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Sales Representative

  • Jun 2016 - Dec 2019

  My role was to grow assigned territory by analyzing sales, market share, and daily based data to strategically defeat competitors, ranking Top Ten nationwide.Strategy implementation for seven brands portfolio, delivering key messages and administrating promotional resources according to the goal.Expertise in diabetes, women's health, men's health, antibiotics, and central nervous system.Daily visits to clients and institutions to strive prescriptions, identifying the client's relevance to allocate better resources such as one-on-one interviews and invitations to medical experts' lunch meetings.Close attention to 155 accounts, plus supervising the commercial strategy promotion and inventory at Point of Purchase (POP).Mentorship of new team members.



Cuna de Sombras Photography & Films

• Photography

• Marketing and Sales Coordinator

  • Feb 2014 - May 2016

  In charge of the annual Marketing Plan elaboration and execution.Responsible for market segmentation and consolidation of the company's services.Creation of the sales approach process and design of promotional material.Digital Content Production and company's Social Media Management.40% increase in last year's sales and social media presence growth of a sustained 10% by month.

• Creative Copywriter and Account Executive

  • Nov 2011 - Mar 2014

  Responsible for meeting client's communication needs and business goals.Elaboration of campaign's brief, including the scope and desired outcomes.Development of campaign's creative concept and its further production.An average of 10% in savings from art design and costume budgets.

• Human Resources Specialist

  • Aug 2007 - Dec 2010

  Annual merit increase administrator.Training and development on new corporate changes.Liaison between HR and managers/directors for corporate initiatives implementation.Analysis of market data to ensure internal policies were competitive when compared to an external market. Redesign of the sales representatives incentive program, improving competitiveness by 30% versus the market, without raising costs. Annual merit increase administrator.Training and development on new corporate changes.Liaison between HR and managers/directors for corporate initiatives implementation.Analysis of market data to ensure internal policies were competitive when compared to an external market. Redesign of the sales representatives incentive program, improving competitiveness by 30% versus the market, without raising costs.



Towers Watson

• Spain
• Business Consulting and Services

• Jr. Consultant for Pharmaceutical, Automotor and Consumer Goods Industries

  • Sep 2005 - Jul 2007

  Understanding of organizational structures and internal job ranking.Client's data management and consecutive analysis for Annual Compensation Survey.Consultant for special requirements.In charge of premium clients from the automotive, pharmaceutical, and consumer goods industries. Understanding of organizational structures and internal job ranking.Client's data management and consecutive analysis for Annual Compensation Survey.Consultant for special requirements.In charge of premium clients from the automotive, pharmaceutical, and consumer goods industries.