Arpita Paul
Corporate Communications Manager at Visaka Industries Limited- Claim this Profile
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Topline Score
Bio
LinkedIn User
Arpita is knowledgeable, articulate and a pleasure to work with. She was working on some leading brands when I joined the company. She is someone that I liked to interact with and get fresh perspectives on various deliverables. Outside work, she is very lively. Her energy to make things happen is contagious and it helped us achieve great goals. Definitely recommended!
Misbah Quadri
Dedicated, honest, creative and ambitious - these are the first few words that come to mind when I think of Arpita. A bubble of enthusiasm and optimism, this woman is a pleasure to work with. Not just hard working, but smart working is her mantra. She would be an asset to any PR organization she joins and can add immense value and foresight to the accounts she handles. Kudos!
Joseph Alexander
Very creative person who has strong views. That makes a whole lot of positive difference in all her skills and tasks whether talking straight, managing the clients, planning strategies or reaching out to the media. She knows what she does and she can do it with dedication and perfection.
LinkedIn User
Arpita is knowledgeable, articulate and a pleasure to work with. She was working on some leading brands when I joined the company. She is someone that I liked to interact with and get fresh perspectives on various deliverables. Outside work, she is very lively. Her energy to make things happen is contagious and it helped us achieve great goals. Definitely recommended!
Misbah Quadri
Dedicated, honest, creative and ambitious - these are the first few words that come to mind when I think of Arpita. A bubble of enthusiasm and optimism, this woman is a pleasure to work with. Not just hard working, but smart working is her mantra. She would be an asset to any PR organization she joins and can add immense value and foresight to the accounts she handles. Kudos!
Joseph Alexander
Very creative person who has strong views. That makes a whole lot of positive difference in all her skills and tasks whether talking straight, managing the clients, planning strategies or reaching out to the media. She knows what she does and she can do it with dedication and perfection.
LinkedIn User
Arpita is knowledgeable, articulate and a pleasure to work with. She was working on some leading brands when I joined the company. She is someone that I liked to interact with and get fresh perspectives on various deliverables. Outside work, she is very lively. Her energy to make things happen is contagious and it helped us achieve great goals. Definitely recommended!
Misbah Quadri
Dedicated, honest, creative and ambitious - these are the first few words that come to mind when I think of Arpita. A bubble of enthusiasm and optimism, this woman is a pleasure to work with. Not just hard working, but smart working is her mantra. She would be an asset to any PR organization she joins and can add immense value and foresight to the accounts she handles. Kudos!
Joseph Alexander
Very creative person who has strong views. That makes a whole lot of positive difference in all her skills and tasks whether talking straight, managing the clients, planning strategies or reaching out to the media. She knows what she does and she can do it with dedication and perfection.
LinkedIn User
Arpita is knowledgeable, articulate and a pleasure to work with. She was working on some leading brands when I joined the company. She is someone that I liked to interact with and get fresh perspectives on various deliverables. Outside work, she is very lively. Her energy to make things happen is contagious and it helped us achieve great goals. Definitely recommended!
Misbah Quadri
Dedicated, honest, creative and ambitious - these are the first few words that come to mind when I think of Arpita. A bubble of enthusiasm and optimism, this woman is a pleasure to work with. Not just hard working, but smart working is her mantra. She would be an asset to any PR organization she joins and can add immense value and foresight to the accounts she handles. Kudos!
Joseph Alexander
Very creative person who has strong views. That makes a whole lot of positive difference in all her skills and tasks whether talking straight, managing the clients, planning strategies or reaching out to the media. She knows what she does and she can do it with dedication and perfection.
Credentials
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Digital Marketing and Communication
MICA | The School of IdeasAug, 2021- Nov, 2024 -
Crisis Communication
LinkedInJun, 2020- Nov, 2024 -
Fundamentals of Digital Marketing by Google
GoogleMay, 2020- Nov, 2024 -
Time Management: Working From Home
LinkedIn
Experience
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Visaka Industries Limited
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India
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Wholesale Building Materials
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700 & Above Employee
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Corporate Communications Manager
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Feb 2022 - Present
- End to end Internal & External strategic communication for Visaka Industries Limited, a listed leading name in indigenous sustainable construction materials - Currently focusing on #Sustainability, #Climate change, and #ESG - Also leading & managing 7 other brands under Visaka Group - End to end Internal & External strategic communication for Visaka Industries Limited, a listed leading name in indigenous sustainable construction materials - Currently focusing on #Sustainability, #Climate change, and #ESG - Also leading & managing 7 other brands under Visaka Group
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Atumobile
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India
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Corporate Communications Manager
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Feb 2022 - Present
- Futuristic, cost-effective solution-driven communication for this EV start-up & EV Charging station - PR Campaigns and branding for India’s 1st cafe racer style electric bike - Atum - Futuristic, cost-effective solution-driven communication for this EV start-up & EV Charging station - PR Campaigns and branding for India’s 1st cafe racer style electric bike - Atum
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Adfactors PR
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India
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Public Relations and Communications Services
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700 & Above Employee
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Account Manager
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Dec 2020 - Dec 2021
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Passion 4 Communication
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India
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Public Relations and Communications Services
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1 - 100 Employee
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Chief Communication Strategist
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Sep 2019 - Nov 2020
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dentsu
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Japan
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Advertising Services
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700 & Above Employee
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Public Relations
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Jan 2017 - Aug 2019
Responsibilities held: - • Media relations - Story pitching, media rounds, ideas on special occasions, RBMs with spokespeople, cultivate new contacts within business and industry media, seeking high-level placements in print, broadcast and online media • Daily tracking - Tracking publications, tracking client’s coverage, making profiles, media movements • Client servicing - Weekly job sheet, Monthly activity report, PR Plan, Press Release, staff meetings • Business Development - Pitch note, presentation, seeking high level clients • Events - PR Plan for pre to post developments, stringer activity, creating, managing (ET Insurance, Insurance Alerts, Outlook Money awards, BS roundtable, Mint conclave) • Writing - Drafting press releases, authored articles, Q&A, responses and keynote presentations • Crisis management - Creating buzz around social and print media, writing statements, Developing PR Plans on quick & random turnaround of events (eg. Edelweiss vs Reliance) • Managing network team • Monitor, analyse and communicate PR value and AV value on daily basis *Clients*- • Edelweiss Group - AMC, PWM, PWA, GI, LI, ARC, RF • ICICI Prudential - AMC • Aegon Life Insurance - LI • SBI General - GI • Future Generali general insurance – GI Show less
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Spark Communication
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Mumbai Area, India
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Public Relations Specialist
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Jan 2014 - Jan 2017
Responsibilities held: - • Attending events (Filmfare, Radio Mirchi Music Awards, Times of India Sports Awards, Zee Cine Awards, Lakme Fashion Week, Lux Golden Rose Awards, AZA Fashion Event) • Celebs management • Writing press release, articles, Q&As • Handling publicity of clients • Online reputation management • Crisis management Clients- • Kumar Shanu • Govinda • Neeti Mohan • Shakti Mohan • Mukti Mohan • Pooja Chopra • Urvashi Rautela, • Mariyam Zakaria • Rituparna Sengupta • Meet Brothers • Madhurima Tuli • Ritu Pathak Show less
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Education
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2013 - 2015
Savitribai Phule Pune University
MJMC, Journalism
Community
