Arpita Kabiraj
AGM Marketing at RICE Group- Claim this Profile
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Bio
Pritam Kumar
Arpita has extremely strong hands in developing and executing marketing initiatives...she is one of the finest resources, I have been associated in the marketing world with plenty of implementable ideas and realistic approach.She can be a great resource in any organization.
Dipanjan Dutta
Arpita worked with me for 9 years, 7 of which as a DR. What makes her stand out is her hunger for successful completion of a project - within time and budget with the best impact; actually everything else is a subset of this: her planning abilities & critical thinking, influence vendors and internal stakeholders, displaying ingenuity to solve problems, bias for action! Her ability to juggle multiple projects of scale is impressive! Arpita, you are indeed an asset to a team! Keep it up that way!
Pritam Kumar
Arpita has extremely strong hands in developing and executing marketing initiatives...she is one of the finest resources, I have been associated in the marketing world with plenty of implementable ideas and realistic approach.She can be a great resource in any organization.
Dipanjan Dutta
Arpita worked with me for 9 years, 7 of which as a DR. What makes her stand out is her hunger for successful completion of a project - within time and budget with the best impact; actually everything else is a subset of this: her planning abilities & critical thinking, influence vendors and internal stakeholders, displaying ingenuity to solve problems, bias for action! Her ability to juggle multiple projects of scale is impressive! Arpita, you are indeed an asset to a team! Keep it up that way!
Pritam Kumar
Arpita has extremely strong hands in developing and executing marketing initiatives...she is one of the finest resources, I have been associated in the marketing world with plenty of implementable ideas and realistic approach.She can be a great resource in any organization.
Dipanjan Dutta
Arpita worked with me for 9 years, 7 of which as a DR. What makes her stand out is her hunger for successful completion of a project - within time and budget with the best impact; actually everything else is a subset of this: her planning abilities & critical thinking, influence vendors and internal stakeholders, displaying ingenuity to solve problems, bias for action! Her ability to juggle multiple projects of scale is impressive! Arpita, you are indeed an asset to a team! Keep it up that way!
Pritam Kumar
Arpita has extremely strong hands in developing and executing marketing initiatives...she is one of the finest resources, I have been associated in the marketing world with plenty of implementable ideas and realistic approach.She can be a great resource in any organization.
Dipanjan Dutta
Arpita worked with me for 9 years, 7 of which as a DR. What makes her stand out is her hunger for successful completion of a project - within time and budget with the best impact; actually everything else is a subset of this: her planning abilities & critical thinking, influence vendors and internal stakeholders, displaying ingenuity to solve problems, bias for action! Her ability to juggle multiple projects of scale is impressive! Arpita, you are indeed an asset to a team! Keep it up that way!
Experience
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RICE Group
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India
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Education Administration Programs
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1 - 100 Employee
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AGM Marketing
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Nov 2020 - Present
• In charge of Marketing Function • Launched India’s first hybrid (online + offline) Ed-tech platform for Govt Job test prep – RICE Smart • Define Brand Roadmap and overall marketing strategies • Conceptualize and execute 360 degree marketing campaigns using both ATL & BTL media • Create content to drive consumer engagement including digital films & TVC • Drive Lead Generation and pass on to Sales team for timely follow up and closure • Create briefs and coordinate with creative agency for timely completion of all jobs • Liaison with the sales team to understand market trends and keep abreast with competition • Responsible for Call Centre operations to drive business conversions • Develop and execute Regional marketing plans, ensuring right stakeholders are engaged • Use Social & Digital marketing to improve Brand Salience and Equity • Manage Referral program and Alumni association • Commission Brand Research to generate key consumer insights and develop effective communication mix • Vendor management & develop strong vendor pool for timely execution of planned activities • Prepare Annual Budget, Track spend vs budget on regular basis Show less
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ABP Group
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India
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Newspaper Publishing
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500 - 600 Employee
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Brand Manager The Telegraph
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May 2018 - Nov 2020
• Drove the brand The Telegraph, TTIS, Telekids and Young Metro including all B2B and B2C engagements in Pan East Market• Managing all social media assets• Driving consumer researches to understand their needs and product gaps• Lead product upgrades and new product launches• Ensuring profitability of different projects• Launched new books, supplements • Lead brand efforts for all readership and circulation initiatives resulting in The Telegraph becoming No.1 in East• Managed all brand partnerships Show less
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Brand Manager ABP One
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Apr 2014 - Apr 2018
• Successfully developed integrated marketing solutions and initiatives using 360 degree approach for national brands. • Responsible for the ABP One revenue targets for West and South India• Managed Multimedia marketing programs using Radio, TV, Print, Digital, Branded Content and Experiential engagements • Bring in regional insight to build the context through research and experience• Analyzing existing data, market reports and trends to come up with fresh insights and strategy • Creation of AVs, Shoot & Celeb management Show less
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Assistant Brand Manager The Telegraph
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Apr 2012 - Mar 2014
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Group Executive Brand The Telegraph in Schools
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Apr 2010 - Mar 2012
• Achieved turnaround in the TTIS business in ABP to make it a profitable SBU for the 1st time after 10 years of it’s existence • Relaunched of Brands Telekids & The Telegraph in Schools• Enhanced geographic presence of TTIS to Odisha, Jharkhand and Bihar markets• Driving Readership and Circulation
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Senior Executive Brand Infocom
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Sep 2006 - Mar 2010
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Naukri.com
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Technology, Information and Internet
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700 & Above Employee
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Assistant Manager Corporate Sales
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Sep 2004 - Sep 2006
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Education
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2002 - 2004
Institute Of Engineering and Management
Master of Business Administration - MBA, Marketing -
1999 - 2002
Bhawanipur Gujrati Education Society College
BCom - Bachelor of Commerce, Bcom -
The Assembly of God Church School, Park Street
Community
