Arpita Bhattacharyya
Research Specialist at ISG (Information Services Group)- Claim this Profile
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Bio
Credentials
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Growth Hacking Tips
LinkedInMar, 2023- Nov, 2024 -
Marketing Tools: Automation
LinkedInMar, 2022- Nov, 2024 -
Supply Chain Management
Tata Consultancy ServicesJul, 2015- Nov, 2024
Experience
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ISG (Information Services Group)
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United States
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Information Services
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700 & Above Employee
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Research Specialist
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Jul 2022 - Present
I have been working with ISG, a leading research and consultancy firm for over a year now. I have spent the most creative phase of my life during the past 1 year and I am continuing to do so going forward. 1. I am responsible for creating new products and offerings for ISG sales enablement program. 2. I am also working directly with ISG advisors to deliver IT-service provider sourcing research, and advisory, aiding in million-dollar IT transactions. 3. I am also a Thought-leadership… Show more I have been working with ISG, a leading research and consultancy firm for over a year now. I have spent the most creative phase of my life during the past 1 year and I am continuing to do so going forward. 1. I am responsible for creating new products and offerings for ISG sales enablement program. 2. I am also working directly with ISG advisors to deliver IT-service provider sourcing research, and advisory, aiding in million-dollar IT transactions. 3. I am also a Thought-leadership content writer for my organization. Show less I have been working with ISG, a leading research and consultancy firm for over a year now. I have spent the most creative phase of my life during the past 1 year and I am continuing to do so going forward. 1. I am responsible for creating new products and offerings for ISG sales enablement program. 2. I am also working directly with ISG advisors to deliver IT-service provider sourcing research, and advisory, aiding in million-dollar IT transactions. 3. I am also a Thought-leadership… Show more I have been working with ISG, a leading research and consultancy firm for over a year now. I have spent the most creative phase of my life during the past 1 year and I am continuing to do so going forward. 1. I am responsible for creating new products and offerings for ISG sales enablement program. 2. I am also working directly with ISG advisors to deliver IT-service provider sourcing research, and advisory, aiding in million-dollar IT transactions. 3. I am also a Thought-leadership content writer for my organization. Show less
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Tata Consultancy Services
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India
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IT Services and IT Consulting
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700 & Above Employee
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Marketing Manager
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Dec 2020 - Jul 2022
I was involved in strategic decisions such as: 1. Built a vertical-level brand: I was involved in creating research papers, branding document, planning thought-leadership content around the brand. 2. Drove Analyst marque events: Orchestrated marketing for big analyst events, including booth branding, designing of brochures and event catalogs. 3. Facilitated in TCS-MIT branded papers. During the time, I worked directly with the CMO to launch Manufacturing specific brand. 4. Directly… Show more I was involved in strategic decisions such as: 1. Built a vertical-level brand: I was involved in creating research papers, branding document, planning thought-leadership content around the brand. 2. Drove Analyst marque events: Orchestrated marketing for big analyst events, including booth branding, designing of brochures and event catalogs. 3. Facilitated in TCS-MIT branded papers. During the time, I worked directly with the CMO to launch Manufacturing specific brand. 4. Directly responsible for re-launch of TCS website. During that, I coordinated with internal and vendors for migrating content from old to new website. I was strategically responsible for creating user-freindly content for increasing cutsomer experience.
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Research Analyst, Marketing Transformation (Research)
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Mar 2017 - Dec 2020
1. Created 200+ prospect Intelligence profiles for TCS sales-enablement program. 2. Advised and conducted workshops for clients. 3. Presented and published research papers on emerging technologies.
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Analyst, Business Domain Academy
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Jul 2015 - Mar 2017
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Kinder Garden
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United States
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Education Administration Programs
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1 - 100 Employee
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Marketing Manager - Intern
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May 2015 - Jun 2015
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Colgate-Palmolive
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United States
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Manufacturing
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700 & Above Employee
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Intern
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Jan 2015 - Feb 2015
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Criens India Pvt. Ltd.
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Kolkata Area, India
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Intern
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Nov 2012 - Dec 2012
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Bharat Sanchar Nigam Limited
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Telecommunications
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700 & Above Employee
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Intern
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May 2012 - Jul 2012
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Education
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KiiT University
Master's degree, Business Administration and Management, General -
West Bengal University of Technology, Kolkata
Bachelor of Technology (BTech), Electronics and communication Engineering -
Kendriya Vidyalaya
Science