Experience

Vadela

• United States
• Advertising Services
• 1 - 100 Employee

• Animation Lead

  • Aug 2021 - Present

• Brand Manager

  • Jul 2019 - Sep 2021

  Mumbai Area, India •Business development: Spearheading business operations & expansion for Vadela India. •Content consulting: Conducting keynote and consulting sessions with prospective clients and content creators. •Marketing & Advertising: Helping brands & institutes with Content strategy + Production + Distribution and strike a stronger brand connect with their target audience. •Content Production: Building & Managing a seamless eco system of creative resources for our clients to… Show more •Business development: Spearheading business operations & expansion for Vadela India. •Content consulting: Conducting keynote and consulting sessions with prospective clients and content creators. •Marketing & Advertising: Helping brands & institutes with Content strategy + Production + Distribution and strike a stronger brand connect with their target audience. •Content Production: Building & Managing a seamless eco system of creative resources for our clients to provide 2X times more results on content creation + conversions.



MullenLowe Lintas Group

• India
• Advertising Services
• 700 & Above Employee

• Creative

  • Jun 2015 - Jul 2019

  Mumbai, Maharashtra, India TATA MOTORS: • Key role player in creating the content architecture and chatbot persona for Tata Motors latest premium hatchback Altroz for Google assistant. • Injecting multiple video content in the conversation eco system of the Tata Altroz chat bot. • Testing multiple rounds on dialogue flows & personality development content in response to the consumer mentality. LARSEN & TOUBRO (L&T): • Successfully launched and established one of India's biggest legacy… Show more TATA MOTORS: • Key role player in creating the content architecture and chatbot persona for Tata Motors latest premium hatchback Altroz for Google assistant. • Injecting multiple video content in the conversation eco system of the Tata Altroz chat bot. • Testing multiple rounds on dialogue flows & personality development content in response to the consumer mentality. LARSEN & TOUBRO (L&T): • Successfully launched and established one of India's biggest legacy brand's HR division L&T campus engage to a community of 19K people on facebook. ZESPRI KIWI FRUIT: • Successfully launched and maintained Zespri kiwifruit in India via Instagram and building a community of 67.6K followers via content generation and influencer marketing. • Wrote & composed a jingle for Zespri Kiwi fruit's official TVC. GODREJ HIT: 101 Ways to kill a mosquito: • Single handedly directed and produced content for 101 pieces of content including videos, graphics, gifs & texts for Kala hit "101 ways of killing a mosquito." • Help conceptualize 3 TVC's for the mainline target audience. •This campaign went on for a nomination in Effie India awards- in the content campaign category. Hit Track the bite mobile app: • Played a key role in the project for Godrej HIT’s mobile app- Track the Bite- involving UI design, development and content creation for various marketing platforms. This project went on to win the agency its first APAC Effie –Branded Utility- 2016, garnered 1 lakh+ downloads. • Worked on creating content assets and UI design for the 2.0 version of the app that had an added feature of the blood platelet donor community with patients who were in need of blood. UNDER ARMOUR: • Helped creating the social content strategy and production assets for Under Armour's "Made of Will" campaign. GODADDY: • Launched Godaddy's official India page on Instagram which now has a community of 69.8 K followers. Show less



Bennett Coleman & Co. Ltd. (The Times of India)

• India
• Newspaper Publishing
• 700 & Above Employee

• Content Writer

  • Jun 2013 - May 2014

  Chandigarh, India Working as a third party writer for Times of India, Chandigarh. Major job roles included: • Content writing articles for the lifestyle & culture sections. • Interviewing celebrities such as Farhan Akhtar, Sonam Kapoor, Rakesh Om Prakash Mehra and many more for their upcoming film projects.