Experience

Response India Pvt Ltd

• India
• Advertising Services
• 1 - 100 Employee

• Performance Marketer

  • Aug 2023 - Present

  Kolkata, West Bengal, India


Confidential
• IT Services and IT Consulting
• 1 - 100 Employee
• Senior Performance Analyst

  • Aug 2022 - Aug 2023


Adall Advertising

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• PPC Analyst

  • Nov 2020 - Aug 2022

  Sharjah Emirate, United Arab Emirates



ENCE Marketing Group Singapore - Marketing, Branding & Advertising Company

• Singapore
• Public Relations and Communications Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Oct 2019 - Sep 2020

  Singapore • Online Lead Generation through Inbound Marketing Channels and helping the in-house sales team to reach their monthly targets • Design, build and maintain our social media presence • Identify trends and insights, and optimize spend and performance based on the insights • Managing clients • Sharing next level ideas to build new strategies for the company growth Key Project:- TAFEP, O bag , HappyCup , fu er dai , Kindyroo Singapore, Li-nk Global , Chug,… Show more • Online Lead Generation through Inbound Marketing Channels and helping the in-house sales team to reach their monthly targets • Design, build and maintain our social media presence • Identify trends and insights, and optimize spend and performance based on the insights • Managing clients • Sharing next level ideas to build new strategies for the company growth Key Project:- TAFEP, O bag , HappyCup , fu er dai , Kindyroo Singapore, Li-nk Global , Chug, Mussvital.. Show less



ENH Media & Communications LLC

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• PPC Specialist

  • Mar 2019 - Dec 2019

  Dubai, United Arab Emirates * Set up PPC campaigns in various search engine (Google, Bing & Facebook) * Campaign Setup - Search, Display, Remarketing, Google Shopping * Improve Adgroup Structure for better relevancy and performance. * Positive & Negative Keywords Research & Analysis * Improve Quality Score * PPC Bid Management * Adcopy Writing & Split Testing * Landing Page Analysis, Testing & Recommendation * Test and Offer New Strategies & Recommendation * Device Targeting, Improve ROI… Show more * Set up PPC campaigns in various search engine (Google, Bing & Facebook) * Campaign Setup - Search, Display, Remarketing, Google Shopping * Improve Adgroup Structure for better relevancy and performance. * Positive & Negative Keywords Research & Analysis * Improve Quality Score * PPC Bid Management * Adcopy Writing & Split Testing * Landing Page Analysis, Testing & Recommendation * Test and Offer New Strategies & Recommendation * Device Targeting, Improve ROI, Conversion Rate, CTR, QS * Monitor and manage multiple client campaigns * Project: Bindasmal Group, Xtreme Zone, Samoon Restaurant, Desi Lunch Box etc.. Show less



Meraqi Digital LLP

• Digital Marketing Specialist

  • Aug 2018 - Jun 2019

  Kolkata Area, India * Strategizing and Planning Google Adwords, Facebook and Paid ad campaigns and conducts performance analysis. * Strategizing social media marketing campaigns for brand awareness and engagement. * Develop and Executing Digital Marketing Strategy on online platforms. * Executing digital campaigns to drive brand awareness, sales, build audience for clients. * Understand the SEO requirements, websites analysis and conduct keyword research. * Monitor, Analyse and Report on SEO… Show more * Strategizing and Planning Google Adwords, Facebook and Paid ad campaigns and conducts performance analysis. * Strategizing social media marketing campaigns for brand awareness and engagement. * Develop and Executing Digital Marketing Strategy on online platforms. * Executing digital campaigns to drive brand awareness, sales, build audience for clients. * Understand the SEO requirements, websites analysis and conduct keyword research. * Monitor, Analyse and Report on SEO Performance * Accounts Handled: Srijan Realty, Green Filed City, Govind Steel LTD, AMRI Dental, AMRI Clair, Rush Fitness, Heyday Care, The GRID Show less



Promotedge

• India
• Advertising Services
• 1 - 100 Employee

• Sr.Digital Marketing Analyst

  • Oct 2017 - Aug 2018

  Kolkata Area, India • Plan & execute PPC campaigns on Google Adword • Design, execute, & optimize paid campaigns on Facebook, Twitter, & Linkedln • Plan & execute social media campaigns on Facebook. Twitter. Linkedln, Instagram, Pinterest. & Gocgle+ • Work closely with marketing, content, design, UX, customer service, & SEO team to ensure consistent messaging & branding • Analyze campaign performance & through Google Analytics to provide insights & optimizations •Developed brand strategy and… Show more • Plan & execute PPC campaigns on Google Adword • Design, execute, & optimize paid campaigns on Facebook, Twitter, & Linkedln • Plan & execute social media campaigns on Facebook. Twitter. Linkedln, Instagram, Pinterest. & Gocgle+ • Work closely with marketing, content, design, UX, customer service, & SEO team to ensure consistent messaging & branding • Analyze campaign performance & through Google Analytics to provide insights & optimizations •Developed brand strategy and statistics systems. •Handling ORM (Online Reputation Management) Projects. •Handling E- Commerce & SEO Projects. •Accounts Handled: Utkarsh India Ltd, SAI International School, DTC Southern Heights, Rishta food, Aludecor, Talent Khoj India Show less



techsu

• Technology, Information and Internet

• Sr. Digital Marketing Manager

  • Oct 2015 - Oct 2017

  Kolkata Area, India • Article Submissions • Directory Submissions • Search Engine Submissions • Niche Directory Submissions • Press Release Distribution • Social Bookmarking • Social Media Marketing(Facebook,Twitter,LinkedIn adwords) • Key word Analysis • SEO activity planning/ SEO work scheduling • Linking Strategy/Planning/Assignment • Monthly/Quarterly SEO Report generation • PPC(Google adword account setup) • Project Management • Team Management • Accounts Handled:… Show more • Article Submissions • Directory Submissions • Search Engine Submissions • Niche Directory Submissions • Press Release Distribution • Social Bookmarking • Social Media Marketing(Facebook,Twitter,LinkedIn adwords) • Key word Analysis • SEO activity planning/ SEO work scheduling • Linking Strategy/Planning/Assignment • Monthly/Quarterly SEO Report generation • PPC(Google adword account setup) • Project Management • Team Management • Accounts Handled: Dewan Devolopers, Vriddhi Land Mart Pvt Ltd., Dr. paul Hair & skin solutions, Dynasty klone world, 9 ME, Rajwada Group, Szabos, Bank Employee Ltd, aesthetica clinic, kayakalp, We Love Digital Marketing, We Love Digital Marketing Academy, Kalboishaki Calender lunch, B2D event Management, beautypageants beauty contest in kolkata 2017 etc. Achievements: WLDM DIGITAL MEDIA AWARD 2017. Show less



Techshu consultancy

• India

• Digital Marketing Executive

  • Apr 2013 - Oct 2015

  Kolkata, West Bengal, India



SERP Consultancy

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• SEO Trainee

  • Jan 2013 - Mar 2013

  Kolkata Area, India • Link Building • Article Directory Submissions • Directory Submissions • Search Engine Submissions • Niche Directory Submissions • Press Release Distribution • Accounts Handled: Kulu Motors, Cotton Wood Furniture, White Hat Academy, mra- regulatory,ecopest, banksrl etc.