Experience

Digital Marketing

• Uruguay
• Advertising Services
• 1 - 100 Employee

• Marketing Strategy Consultant

  • Apr 2019 - Present

  Brought in as an external consultant to work on Microsoft's paid search and e-commerce activity across the EMEA, including Surface and Xbox brands. Working in conjunction with the US team to unify digital strategy. Assisting with paid search activity across Kellogg's. Additionally acting as a consultant to different financial companies and small agencies regarding the financial vertical as well as having a more hands on role performing audits, suggesting areas of optimisation and profitability across digital as a whole. Show less



Go City®

• Leisure, Travel & Tourism
• 100 - 200 Employee

• Performance Media Manager

  • Aug 2019 - Jul 2021

  Responsible for all paid media activity for the largest section of the business across global markets (US/EU/APAC) in the travel sector. Large quantitative heavy role, focusing around scripts and automation in order to manage a large number of accounts with significant variables and demanding KPI targets. Reporting and presenting to the Head of Performance, Product VPs and SVP of marketing. Responsible for budgets upwards of £15m p.a. Outlining analysis and performance across different channels in digital and coming up with strategy to drive paid media to ROI objectives. Performing account audits across Search, Social and Display and outlining suggestions to ensure channels best practice. Show less



PHD

• United Kingdom
• Advertising Services
• 700 & Above Employee

• PPC Account Manager

  • Sep 2018 - Apr 2019

  Paid search role managing the accounts of HSBC group within varying brands and products under the umbrella of HSBC. Leading strategy the view to aligning PPC and digital marketing aims with client commercial goals as a whole. Large quantitative heavy role, focusing around scripts and automation in order to manage a large number of accounts with significant variables and demanding KPI targets. Accountable for actionable reporting, leading weekly and quarterly results strategy meetings as well as relationship management with senior stakeholders. Cross channel collaboration aligning not only digital marketing campaigns but ATL advertising to ensure brand permeation as well as direct response. Line Management of two direct reports, responsible for the growth and development within paid search. Show less



Brainlabs

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Account Manager

  • Nov 2017 - Sep 2018

  Data heavy role, using quantitative metrics to optimise clients' digital marketing campaigns across biddable platforms, including Paid Search, Display and Social. Multiple clients primarily focused on the financial services market, with a wide range of objectives; from increasing brand presence and share of voice to direct response. Data heavy role, using quantitative metrics to optimise clients' digital marketing campaigns across biddable platforms, including Paid Search, Display and Social. Multiple clients primarily focused on the financial services market, with a wide range of objectives; from increasing brand presence and share of voice to direct response.



Sika

• Switzerland
• Chemical Manufacturing
• 700 & Above Employee

• Research and Development Chemist

  • Sep 2015 - Aug 2016

  I spent time at Sika's Global technology centre, dealing with the multifaceted aspects of the business, including Production, Procurement, Quality Control, Sales and Manufacture. I worked autonomously and as part of the 'Polyurethane and Reactive Chemistries' team in order to problem solve and design experiments, which lead to the advancement of projects. This involved polyurethanes incorporated in both solvent and water based forms. Ran experiments using a wide range of industrially applicable techniques involved in characterizing the physical properties of coatings. During my time, from a zero basis of knowledge, I excelled and developed my skills to a point in which I introduced novel technology in the polyurethane coatings industry which has since acquired an international patent - Publication Number: WO/2018/138253 Show less