Experience

NU Hospitals

• India
• Hospitals and Health Care
• 100 - 200 Employee

• Assistant Manager Digital Marketing- (Domain Head)

  • Jan 2018 - Present

  Currently Managing Mid/Large size organisation on end to end digital Marketing Strategy and execution.-Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.-Planning and developing competitive digital strategic plan which is synergistic to traditional channels and clearly define performance metrics.-Responsible to drive and deliver seamless omni-channel experience for brand through integration of all channel experience of digital marketing including SEO & SEM Initiatives, optimizing web content, social media, live streaming, video marketing & Content marketing.-Driving regular management & reporting against performance of all digital marketing campaigns to identify opportunities, area for improvement and measuring ROI.-Identifying trends and insights, optimize spends and performance based on insights and available metrics.-Developing and evaluating new digital exposure for digital initiatives to increase customer engagement.-Managing and coordinating innovative creation solutions to develop content on digital channels.



Forus Health Pvt. Ltd.

• Sr. Marketing Associate

  • Oct 2015 - Jul 2017

  -Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.-Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.-Directed traffic growth strategies, including SEO, affiliate linking campaigns, content distribution, email marketing and trackbacks.-Developed and executed multiple print and digital marketing efforts to enhance brand visibility in Medical industry.-Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.



GE-Healthcare

• Medical Equipment Manufacturing
• 200 - 300 Employee

• Marketing Specialist

  • Jul 2013 - Sep 2015

  -Identified appropriate marketing channels and target customers for campaigns.-Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.-Tracked key metrics and developed spreadsheets and data models.-Planned and executed events and marketing programs, producing qualified leads.-Strengthened outreach by coordinating events to maximize marketing initiatives.



HealthcareMagic

• India
• Wellness and Fitness Services
• 1 - 100 Employee

• Manager-Customer Service

  • Jul 2011 - Jun 2013

  -Managing & Executing Healthcare activities for Corporate Accounts across India.Initiatives Handled: Customer Relationship Management, Regional Trade show, Medical Campaign, Client Serving, Customer Service, Marcom, Vendor management.



Matrix Cellular (International) Services Pvt. Ltd.

• India
• Telecommunications
• 200 - 300 Employee

• Business Development Executive

  • Jul 2009 - Jun 2011

  Worked as Sales Representative for matrix international, involved in selling International Sim Card for Corporate and Individual clients.