Experience

HERO Products Group

• Canada
• Machinery Manufacturing
• 1 - 100 Employee

• Director Of Business Development

  • 2016 - Present

  Responsible for the overall management of all strategic and operational Marketing and Customer Relationship activities for Latin America and Caribbean region; taking ownership of the management of the sales and marketing functions in the region and driving increased revenue and profit to meet ambitious objectives.

• Marketing Manager for the Americas

  • Jun 2011 - Sep 2016

  Managed corporate marketing communications functions, developing and managing company’s trade shows, marketing calendar and budget ensuring effectiveness, corporate and product positioning, demand creation, and lead generation in the Americas. Developed, established and maintained marketing strategies to meet organizational objectives, including pricing strategy of the company. Developed and evaluated customer research, market conditions, competitors’ data and implemented marketing strategy adjustments as needed. Show less



NDL Industries Inc.

• Canada
• Wholesale Building Materials
• 1 - 100 Employee

• Marketing Manager

  • Jul 2007 - Jun 2011

  Developed and launched integrated, multi-channel print, catalogue, web and direct marketing campaigns, which contributed to propel sales 60% from 2007 to 2010 year-end. Implemented effective management of the marketing, advertising, trade show and promotional activities of the organization in North and Latin America. Developed and launched integrated, multi-channel print, catalogue, web and direct marketing campaigns, which contributed to propel sales 60% from 2007 to 2010 year-end. Implemented effective management of the marketing, advertising, trade show and promotional activities of the organization in North and Latin America.