Experience

Litekern Media

• Zimbabwe
• Higher Education
• 100 - 200 Employee

• Electronic Media Officer

  • Mar 2020 - Present

  In this role I am responsible for scriptwriting, photography, Midlands State University events, live events broadcasting and editing, the management of Midlands State University social media pages, graphic designing of Midlands State University promotional material and the development of media techniques necessary to maintain a visible and reputable corporate identity. I developed a social media engagement strategy for the university which kept the Facebook page of the university engaging and entertaining during the lockdown period. I developed a strategy of putting posters around Midlands State University campuses to keep employees, students and visitors informed on the preventive measures to prevent the spread of COVID-19. I created a video for Midlands State University’s Faculty of Medicine and Health Sciences commemorating the 70th Anniiversary of the International Union of Health Promotion and Education. I created videos for MSU Library that educate students of how to access e-journals and how to access past exam papers in e-learning accounts to mention but a few. I also created a video for Midlands State University’sm Faculty of Medicine and Health Sciences congratulating the International Union of Health Promotion and Education on its 70th Anniversary. Show less



Midlands State University

• Zimbabwe
• Higher Education
• 700 & Above Employee

• Electronic Media Officer in Marketing and Communications Office

  • Mar 2020 - Present



Food and Agriculture Organisation of the United Nations

• Consultant

  • Sep 2020 - Dec 2020

  In this role I was responsible for designing Zimbabwe Food Based Dietary Guidelines technical manual and visual guide which is a guideline for nutritionists, dieticians, doctors, clinicians and other technical experts. I drafted communications messages that were guided by key national stakeholders and technical backstopping team. I initiated the sharing of Zimbabwe Food Based Dietary Guidelines through various media in Zimbabwe to promote public awareness on healthy eating during the COVID-19 period. Show less



Jericho Advertising

• Zimbabwe
• Advertising Services
• 1 - 100 Employee

• Digital Content Manager

  • Jun 2018 - Mar 2020

  In this role I was responsible for the development/production of internal and external communication plans, strategies and materials for creating visibility of TM Pick n Pay, Agricura, NicozDiamond, BAK Logistics, Royal Harare Golf Club, National Tyre Services and Gain Cash and Carry. I prepared and distributed press releases for clients to get issues covered in the media and highlight upcoming important events. For the above-mentioned clients, I also helped to build their digital media presence which meets their objectives and accurately reflects their tone and brand. I coached and advised staff on how to create and conduct digital strategies, search engine optimisation, search engine marketing and how to compile bi-weekly and monthly social media reports. I created a highly effective Facebook advertising campaign for NicozDiamond Spin and Win Competition along with NicozDiamond Think Tank Competition. The Facebook advertising campaign generated more than 70 00 visitors to NicozDiamond website www.nicozdiamond.co.zw. I wrote an effective press release for the launch of NicozDiamond’s mobile application NDI Connect which successfully brought coverage by several newspapers, radio stations and ZTV. I helped manage Agricura’s pesticides use events in Chinhoyi which helped Chinhoyi farmers correctly use pesticides. Show less



Pachikoro

• Harare, Zimbabwe

• Editor

  • Feb 2018 - May 2018

  set the tone, editorial direction and policies for the publication and made sure every article was consistent with these measures. I was involved in budgeting and strategic planning. I was responsible for researching and developing content ideas and assigning stories to journalists. I proposed and developed the strategy for Pachikoro Online Magazine website www.pachikoro.co.zw to be promoted via social media and this increased organic and paid traffic to the website. I trained primary and secondary school children how to write news stories for their schools, take photos, capture videos and submit to Pachikoro Online Magazine via email or social media applications. This resulted in Pachikoro Online Magazine increasing its reach and number of stories. This training was important in teaching the school children how to use digital tools to advocate and promote for a society that is discrimination free and to fight against social injustices. Some of the stories that I wrote and published in the magazine were also published in the Suburban newspaper. The news stories I wrote for school children with disabilities resulted in some of them being granted scholarships. Show less



Community Capacity Building Initiative Center for Africa (CCBICA)

• Bulawayo, Zimbabwe

• Visibility and Communication Officer

  • Oct 2017 - Feb 2018

  I designed and produced Annual Reports, pamphlets, informationals, documentaries, magazines video filming and editing. I was responsible for the development of all internal and external communication protocols. The festive season strategy I developed ensured the press and online visibility of CCBICA undertakings of ‘Scaling up nutrition and protecting the environment’. I coordinated and attended meetings with partners in the ‘SIZIMELE’ project and I was key in developing a Digital Campaign for the ‘SIZIMELE’ project which ultimately mobilised Lupane and Insiza communities in Lupane to become resilient. I developed a CCBICA Digital Strategy which increased the demand of CCIBCA herbal teas. The press releases I wrote for CCIBCA and Dan Church Aid (DCA)’s donations to Emthunzini Wethemba Children’s Home in Mzilikazi suburb in Bulawayo resulted in more donations being made to the children’s home. Nongovernmental organisations and numerous companies realised that children’s homes and orphanages face problems and thus donated to the home. I took videos of people living with HIV/AIDS being taught about the benefits of herbal teas, uploaded them to CCBICA social media pages and this resulted in food aid and donations being made to these people. I taught students on work related learning how to design brochures, newsletters and other promotional material. I was key in the creation and execution of an internal communication strategy for CCBICA branches that helped in the execution of CCBICA nutrition walk from Bulawayo to Victoria Falls. Show less



MashMo Land Investment Private Limited

• Gweru, Zimbabwe

• Sales and Marketing

  • Jun 2017 - Oct 2017

  was key in the creation, monitoring and development of MashMo’s press and online media presence. I was responsible for preparing schedules of internal events and liaising with event management companies for the planning, organisation and media coverage of MashMo events. I was also responsible for all communication activities, from drafting communication plans and strategies to drafting press releases and designing of all MashMo material. The advertisements of MashMo stands which were published in The Herald resulted in the increase of purchase of MashMo stands. I created and executed an effective Facebook advertising strategy which generated more new visitors to MashMo Facebook page and increased the purchases of MashMo cluster home stands. Show less



The Sun Newspaper Gweru

• Zimbabwe
• Newspaper Publishing
• 1 - 100 Employee

• Client Services

  • Mar 2017 - Jun 2017

  I wrote news stories of the activities of Gweru City Council and civil court stories. I established and maintained contacts, interviewed sources and attended events. I networked with the editor, designers and photographers to cover notable events and capture images that are newsworthy. The news stories I wrote about the problems facing Ascot Isolations Infectious Disease Tuberculosis Hospital led to donations being made to the hospital by Gweru City Council and Gweru Polytechnic. I wrote news stories of the activities of Gweru City Council and civil court stories. I established and maintained contacts, interviewed sources and attended events. I networked with the editor, designers and photographers to cover notable events and capture images that are newsworthy. The news stories I wrote about the problems facing Ascot Isolations Infectious Disease Tuberculosis Hospital led to donations being made to the hospital by Gweru City Council and Gweru Polytechnic.



Liscom (Pvt) Ltd

• Chitungwiza, Harare, Zimbabwe

• Marketing and Communication Manager

  • Jan 2015 - Oct 2016

  I led the development of an online database for Liscom stands and events that helped market the stands. I coordinated and attended meetings with stakeholders and developed a digital marketing strategy that increased the purchase of Liscom stands in New Zengeza 4 in Chitungwiza. I coordinated all publicity activities with local funders. I drafted and implemented the marketing and communications plan. I led the development of an online database for Liscom stands and events that helped market the stands. I coordinated and attended meetings with stakeholders and developed a digital marketing strategy that increased the purchase of Liscom stands in New Zengeza 4 in Chitungwiza. I coordinated all publicity activities with local funders. I drafted and implemented the marketing and communications plan.



Mawazo Brandevelopment

• Zimbabwe
• Advertising Services
• 1 - 100 Employee

• Journalist and Public Relations Officer

  • Jan 2011 - Jul 2012

  I was a journalist for Murowa Diamonds Mine community magazine called ‘Vangowa News’. I aided in the management of Mandel Training Centre Symposium. I did graphic designing of Turnall Holdings print media advertisements. I wrote television and radio scripts for Lyons and Dairibord Holdings Limited. The advertisements I designed for Turnall Holdings and Dairibord Holdings Limited which were published in The Sunday Mail and several billboards resulted in their product sales increasing significantly. I wrote news stories of the problems being faced by primary schools in Zvishavane and this resulted in Rio Tinto giving financial aid to the schools. I was responsible for the establishment of a target audience for Musiqlef products, writing news articles and creating social media content plans that grew the audiences of music artists that Musiqlef supports (Musiqlef is a subsidiary of Mawazo Brandevelopment). I created and developed the online presence of Zimbabwe Hip Hop artist Mellow Crème which resulted in the artist being invited to perform at events such as the Zimbabwe International Trade Fair (ZITF). I led the development of an online database for music artists that helped market their songs in Zimbabwe and internationally. I also uploaded websites onto Ectropi server and performed search engine optimisation for websites on Ectropi server (Ectropi is also a subsidiary of Mawazo Brandevelopment). I analysed websites and established the level of visibility within organic search results. I successfully sold website hosting services to Eaglesvale Junior School and several Small to Medium Enterprises. I assisted in decreasing the load time of Eaglesvale Junior School website eaglesvale.ac.zw. Show less