Experience

Re:Invent

• Germany
• Business Consulting and Services
• 1 - 100 Employee

• Strategy, Marketing and Business Development

  • Jan 2022 - Present

  Amsterdam en omgeving



Colliers

• Canada
• Real Estate
• 700 & Above Employee

• Product Owner ReInvent

  • Sep 2021 - Jun 2022

  Amsterdam en omgeving Transforming the future of commercial real estate and property management



Spaces. offices | co-working | meeting rooms.

• Netherlands
• Leasing Non-residential Real Estate
• 300 - 400 Employee

• Global Brand Director

  • Jan 2019 - Jul 2021

  Amsterdam en omgeving, Nederland As brand director I'm working on a successful implementation and execution of the Spaces concept and culture globally and actively supporting the growth of the Spaces brand from 30 locations in 2017 to 400+ in 2020 worldwide across all the customer touch points; from location & building, to design to product marketing to sales and operations. Key is ensuring the brand can grow and expand in a fast paced and highly competitive market while deliver a consistent experience for customers all… Show more As brand director I'm working on a successful implementation and execution of the Spaces concept and culture globally and actively supporting the growth of the Spaces brand from 30 locations in 2017 to 400+ in 2020 worldwide across all the customer touch points; from location & building, to design to product marketing to sales and operations. Key is ensuring the brand can grow and expand in a fast paced and highly competitive market while deliver a consistent experience for customers all in line with the Brand DNA. Core Responsibilities - Translate the brand strategy into a tactical framework, including processes, for execution in our to-go-markets - Write brand guidelines and set-up an approval process in order to enhance/protect brand image. - Establish strong relationships with in- and external stakeholders and suppliers in order to influence brand strategy alignment and deliver excellence in execution against ambitious growth targets. - Lead the development of the core creative ideas supporting brand activation across various departments of the business - marketing, sales, operation and product units. - Deliver the master files and assets across all touch points in the customer journey, including the global marketing campaigns. - Identify PR opportunities and activations. - Deliver a bespoke Brand & Quality program including supporting tools to engage staff and drive brand consistency. This also including the development of a global asset repository & audit platform supporting all teams to easily find and use all brand and campaign assets and guidelines.

• Global Brand & Campaign Manager

  • Aug 2017 - Jan 2019

  Amsterdam en omgeving, Nederland Working in a cross functional position to actively manage and support a successful implementation and execution of the Spaces brand. Deliver the creative foundations and master assets to launch and position the Spaces brand for all global and local marketing channels. Core responsibilities - Creation of global 360 campaign themes and master assets. - Accountable for campaign architecture, execution, delivery and measurement of these campaigns. - Managing several external… Show more Working in a cross functional position to actively manage and support a successful implementation and execution of the Spaces brand. Deliver the creative foundations and master assets to launch and position the Spaces brand for all global and local marketing channels. Core responsibilities - Creation of global 360 campaign themes and master assets. - Accountable for campaign architecture, execution, delivery and measurement of these campaigns. - Managing several external agency’s to support development and delivery of campaign assets, digital strategies and PR strategy. - Senior stakeholder management and external suppliers coordinating tasks and consulting on the roll out of the Spaces brand. - Set goals and objectives together with regional teams to successfully implement the Spaces concept on a regional scale - Co-Create, implement and monitor global brand program as part of the overall strategic marketing plan.



PREMIUM INC.

• Netherlands
• Retail Apparel and Fashion
• 1 - 100 Employee

• Brand Manager Footwear Brands

  • Oct 2015 - Jun 2017

  Rotterdam Area, Netherlands Setting out brand strategy and targets together with the sr. stakeholders and translating this into a relevant execution focussed on increasing brand awareness and growing sales. - Develop and overseeing all brand activities within the European market including managing regional PR agencies - Setting up strategic partnerships with retailers and media to position the brand in line with our strategic goals - Day-to-day management and planning of all projects, ensuring the design… Show more Setting out brand strategy and targets together with the sr. stakeholders and translating this into a relevant execution focussed on increasing brand awareness and growing sales. - Develop and overseeing all brand activities within the European market including managing regional PR agencies - Setting up strategic partnerships with retailers and media to position the brand in line with our strategic goals - Day-to-day management and planning of all projects, ensuring the design, marketing and e-commerce team are aligned and maintaining the project administration. Show less



G-Star

• Thailand
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Marketing Manager events & campaigns

  • Mar 2013 - Oct 2015

  Amsterdam Managing several global PR and communication specials, events and marketing campaigns in a fast paced, premium environment. - Leading the internal teams in the creation and execution process in close collaboration with all stakeholders. - Ensuring deadlines, budget and quality standards of each project were met. - Managing the RAW for the Oceans programme to create and successfully launch the first environmental collection with yarn made from recycled plastic.



De Persgroep Publishing

• Belgium
• Newspaper Publishing
• 200 - 300 Employee

• Marketing Campaign Manager

  • Dec 2011 - Feb 2013

  Amsterdam Area, Netherlands Responsible for the development and execution of several brand and performance driven campaigns. Most campaigns focussed on the growth of the subscribers database, lead generation and building brand awareness. Daily tasks contained initiating and managing the projects from aligning with stakeholders, managing the budget, media planning and buying and working with external suppliers and partners.



Contaínr Affaìrs

• Netherlands
• Design
• 1 - 100 Employee

• All-round jr. marketing manager

  • Jan 2009 - Dec 2011

  Rotterdam, Amsterdam, Netherlands Large focus on projects for B2c lifestyle related brands and non-profit organisation. Develop, execute and leading (mostly) consumer focussed BTL projects with a strong focus on brand activation. Key responsibilities were concept creation, project and stakeholder management, and briefing and managing external suppliers to deliver the project end-to-end.



DDB

• United States
• Advertising Services
• 700 & Above Employee

• Signbank Assistant

  • Jan 2008 - Jul 2008

  Internal think tank that looks at the world in an unprecedented way. It is a sociological compass that is not based on what people say they do, but on what they actually do. DDB signbank identifies small and large changes in human behaviour; called signs. Using these signs DDB generated insights which functions as input for the strategy department. My role was to collecting these 'signs' by gathering input from a very broad variety of sources and place them in a bigger picture.