Experience

Coöperatie De Graanrepubliek

• Netherlands
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Co-Founder

  • Feb 2020 - Present

  Founding a cooperative with farmers and makers that is all about grain and taste. Together trying to find the future of farming and good food. Not all about yield but also focussed on taste . Circular, healthy soil, nature inclusive, local, old grain types and added value throughout the distribution chain. Knowing where we want to go but not sure how to get there. Willing to take risks, innovate, explore the unknown, have fun and make impact. Not just through the beautiful location in Bad Nieuweschans with the distillery, brewery, restaurant, etc. but at such a scale that we can make a real difference and help the big change in the way we look at farming and eating. Show less



Hooghoudt Distillery

• Netherlands
• Food and Beverage Services
• 1 - 100 Employee

• Co-Owner (25%)

  • Oct 2019 - Present

• Managing Director

  • Mar 2011 - Dec 2022

  Helping this fourth generation (since 1888) into the future. Make Genever greater again by renovating, innovating and communicating.



green coco europe marketing und vertriebsgesellschaft mbH

• Germany
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Private Investor and board of directors

  • Jan 2012 - Present

  Coconut juice is a real treasure of nature, which is just waiting for you to discover. Probably the best drink that Mother Nature has to offer. And it is a juice that is unique … Coconut juice is the clear liquid contained within young coconuts. Up to a litre depending on the size of the coconut. This coconut juice has been appreciated as a valuable drink in the coconut’s native countries for millennia. The coconut is the only fruit whose juice can be drunk without pressing, directly from the coconut: Drill, insert straw and enjoy – if you are in the tropics. And if you aren’t in the tropics it doesn’t matter. After all, you can buy Dr Antonio Martins coco. This is organic coconut juice. As good and as delicious as it is fresh from the coconut. Show less



Spring Water Company

• Netherlands
• Wholesale Import and Export
• 1 - 100 Employee

• General Manager

  • Oct 2009 - Mar 2011

  Spring Water Company is, a quality source for premium mineral waters from all over the world. We are the exclusive dsitributors for Hildon, Voss, Ty Nant, Tau, Sole, Blue Keld, Iskilde, Filico, Elsenham, Karoo, Veen, etc. Besides our waters we specialise in natural and pure drinks like Firefly, Ganic, The Berry Company, Gloji, etc. Spring Water Company is, a quality source for premium mineral waters from all over the world. We are the exclusive dsitributors for Hildon, Voss, Ty Nant, Tau, Sole, Blue Keld, Iskilde, Filico, Elsenham, Karoo, Veen, etc. Besides our waters we specialise in natural and pure drinks like Firefly, Ganic, The Berry Company, Gloji, etc.



HENK

• Business Consulting and Services
• 1 - 100 Employee

• Managing Director

  • Dec 2006 - Dec 2009

  POSITION As a Managing Director my main responsibility is to build the brand, sell the product and grow the company. I take full responsibility for building a team of professionals, the commercial strategy, design, production and all financial activity.The company is a design led business with excellent design resource and a production team in place. Our exceptional, innovative and unique products give us jump start in building the brand. KEY RESPONSIBILITIES AND ACCOUNTABILITIES • Producing a vision and strategy to drive sales • Ensuring consistent and cohesive brand image and communication is maintained across all channels of the business • Profit and loss responsibility, including cost control, sales forecasting and all budgets • Identifying opportunities for growth both in international retail and wholesale • Delivering wholesale and retail sales and implementing market strategies • Further build the team, providing vison, leadership and motivation for the team Show less



URSUS Vodka Company Australia

• Managing Director

  • Jan 2003 - Feb 2005

  Setting up a sales and marketing office in Sydney, Australia. Responsible for setting up the strategic plan and execution. Setting up a sales and marketing office in Sydney, Australia. Responsible for setting up the strategic plan and execution.



URSUS Vodka Company

• Marketing Director

  • Jan 2001 - Feb 2005

  Global responsibility for all marketing activities (direct budget 1million Euro, indirect budget 10 million Euro) Global responsibility for all marketing activities (direct budget 1million Euro, indirect budget 10 million Euro)



Diageo

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Trade Marketing Manager

  • Mar 2000 - Dec 2000

  Development of a strategic outlook for all brands influencing the business-to-business relationships including a detailed channel plan for on trade and retail Development of a strategic outlook for all brands influencing the business-to-business relationships including a detailed channel plan for on trade and retail



Heineken

• Netherlands

• Brand Manager Amstel Horeca

  • Sep 1996 - Mar 2000

  Responsible for the Operational Plan, market analyses, product and channel innovations, Business to Business and Consumer communications, development of Sales Promotions and POS material. Responsible for the Operational Plan, market analyses, product and channel innovations, Business to Business and Consumer communications, development of Sales Promotions and POS material.

• Account Manager On Trade

  • Mar 1993 - Apr 1995

Royal Dutch Army
• Reserve First Lieutenant

  • Jan 1991 - Apr 1992