Experience

Nederlandse Loterij

• Netherlands
• Gambling Facilities and Casinos
• 300 - 400 Employee

• Chief Marketing Officer

  • Apr 2016 - Present

  Nederlandse Loterij is market leader in the Dutch gaming & gambling industry with an annual turnover of > 6 bln. Nederlandse Loterij operates a portfolio of lottery products and a fast growing i-gaming business (casino and sportsbetting). Member of the Executive committee Responsible for the P&L of all the brands of Nederlandse Loterij Organizing and managing the portfolio for overall maximum result Building brand capital with combining strong campaigns with data driven marketing Develop and execute the company’s commercial strategy (digital, retail, subs). Acquisition and retention. Managing a team of highly skilled product owners, marketing, data, research, acquisition and crm professionals. In total > 120 FTE. Leading digital transformation Show less



De Lotto

• Gambling Facilities and Casinos
• 1 - 100 Employee

• Directeur Marketing (CMO)

  • 2014 - 2016

  De Lotto is a top 3 operator in the Dutch gaming and gambling industry with an annual turnover of >300 mio euro and a wide portfolio of products. The company’s result goes straight to Dutch sports with NOC*NSF (Dutch Olympic committee) as main beneficiary. Responsible for marketing of all the products of De Lotto; draw based games (Lotto, Eurojackpot and Lucky Day), instant (Scratch) and sportsbetting (TOTO). Lotto merged into Nederlandse Loterij in 2016. Part of the task force leading the merger with Staatsloterij Show less



Eredivisie Media & Marketing CV

• Netherlands
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Directeur Media & Marketing (CMO/CCO)

  • 2009 - 2014

  EMM with it’s mediabrand FOX Sports is part of FOX International Channels and was originally founded by the Eredivisie (Dutch Premier League). EMM is responsible for the commercialization of the media and sponsoring rights of the Eredivisie clubs. Eredivisie was internationally the first league with it’s own media company under the name Eredivisie Live. EMM/Eredivisie Live was bought by FOX International Channels and was successfully rebranded into FOX Sports. Responsible for the performance of EMM Developing the marketing and sales strategy Cross media exploitation (Digital TV, Online, Mobile). Managing the relationships with the cable companies and telco’s. Product and channel development, rights acquisition, programming. Show less



AD.nl

• Netherlands
• Newspaper Publishing
• 300 - 400 Employee

• Directeur Lezersmarkt

  • 2005 - 2009

  AD Nieuwsmedia, part of Persgroep Nederland, is a large Dutch media company/newspaper publisher with an annual turnover of 185 mio euro. Responsible for the company’s BtC performance Focus on consistent approach of branding instruments as advertising and sponsoring on one side and on the other side sales related instruments as Direct Marketing, CrM and retail sales. Managing an organization of 100 FTE with 6 direct reports AD Nieuwsmedia, part of Persgroep Nederland, is a large Dutch media company/newspaper publisher with an annual turnover of 185 mio euro. Responsible for the company’s BtC performance Focus on consistent approach of branding instruments as advertising and sponsoring on one side and on the other side sales related instruments as Direct Marketing, CrM and retail sales. Managing an organization of 100 FTE with 6 direct reports



Algemene Media groep

• Marketing Director

  • 2003 - 2005

  Algemene Media Groep managed 1 national and 3 regional newspapers with strong market positions in the Netherlands. Responsible for marketing policy of the 4 competing newspaper brands Developed and introduced the first sports daily in the Netherlands AD Sportwereld. Seen as one the most successful innovations In the industry. Responsible for 4 marketing/brand teams and a central Marketing Support staff Algemene Media Groep managed 1 national and 3 regional newspapers with strong market positions in the Netherlands. Responsible for marketing policy of the 4 competing newspaper brands Developed and introduced the first sports daily in the Netherlands AD Sportwereld. Seen as one the most successful innovations In the industry. Responsible for 4 marketing/brand teams and a central Marketing Support staff



PcM Uitgevers

• Head of Circulation

  • 1998 - 2003

  In charge of the marketing and commercial operations of Rotterdams Dagblad, a mid sized regional publishing company (daily, websites, magazines and books). Responsible for the circulation of the daily Rotterdams Dagblad Companywide responsible for consumer marketing, new media and special projects In charge of the distribution and newsstand sales organization Responsible for over 40 FTE In charge of the marketing and commercial operations of Rotterdams Dagblad, a mid sized regional publishing company (daily, websites, magazines and books). Responsible for the circulation of the daily Rotterdams Dagblad Companywide responsible for consumer marketing, new media and special projects In charge of the distribution and newsstand sales organization Responsible for over 40 FTE



Mediahuis NRC

• Netherlands
• Book and Periodical Publishing
• 300 - 400 Employee

• Product manager

  • 1996 - 1998

  Responsible for direct marketing, media and internet strategy of NRC Handelsblad and for NRC Weekly (the international edition of NRC Handelsblad). Coordinating marketing campaigns and marketing research. Managing, planning and executing media strategy Coordinating marketing and publishing policy with editorial and sales organization Publisher of NRC Weekeditie, Responsible for direct marketing, media and internet strategy of NRC Handelsblad and for NRC Weekly (the international edition of NRC Handelsblad). Coordinating marketing campaigns and marketing research. Managing, planning and executing media strategy Coordinating marketing and publishing policy with editorial and sales organization Publisher of NRC Weekeditie,