Experience

Strategic Consulting Group AS

• Norway
• Business Consulting and Services
• 1 - 100 Employee

• CEO

  • May 2017 - Present

  I SCG jobber vi etter et prinsipp og en metodikk som vi kaller «Maximazing Value!» Det handler om å hjelpe selskaper å ta ut sitt potensiale samt å styrke lønnsomhet og posisjon i markedet. I SCG jobber vi etter et prinsipp og en metodikk som vi kaller «Maximazing Value!» Det handler om å hjelpe selskaper å ta ut sitt potensiale samt å styrke lønnsomhet og posisjon i markedet.



Formuesforvaltning AS

• Financial Services

• Chief Communications Officer (CCO)

  • Oct 2010 - Apr 2017

  Part of the top management group. Formuesforvaltning is Norway's leading independent wealth managenment company. Also helds the wealth management company Burenstam & Partners in Sweden. 55 billion NOK AUM (Asset Under Management). As Director of Communications I have been in charge of all aspects of communication and strategy internally and externally, including content marketing responsible internally and externally. Responsible for the rebranding and brand strategy developed in 2011/12. Responsible for brand strategy and brand development. Central in defintition of the company's value platform. The value platform is the fundament for the company and the platform is well adopted among the 230 employees. In internal surveys the adaption of the value platform and mission is ranked No.1 among 66 measured valiables (internal employee satisfaction survey 2014). I was also a central part of the task force in charge of the putting a new course to the company in 2011/12. Also in charge of the company's client satisfaction survey: the methodology, process, reporting and follow up to all employees, units and branches. The overall client satisfaction has rised from 70/100 points in 2011, to 77/100 points in 2013 to 84/100 points in 2015. The best branch in our portfolio reaching a client satisfaction of 93/100 points. The financial results for the company has developed from revenues of 300 mill. NOK in 2011 with a result of 5.2 mill. NOK, to 600 mill. NOK and a result of 70 mill. NOK in 2016. Show less



If Insurance (If P&C Insurance)

• 1 - 100 Employee

• Chief Marketing Officer Norge

  • Jun 2008 - Nov 2010

  Responsible for marketing in the Norwegian market. Leader of marketing department. Part of If-Nordic Marketing Manager Group. Member of Task Force 2009/10 in Norway that launched the strategy that was the starting point of a fase with strong reputation development. From a poor position in 2009/10 the company has step by step developed to No. 1 positon in in the Norwegian market (NKB 2015). Also responsible of brand strategy and rebranding of the tied agent channel, where we implemented a new brand called "Assurandor.no" among the 22 branches in the Tied Agents Channel. Steady development of the company awareness and brand strengt in the period. Strong financial development in the period. Show less



Kunde & Co

• Denmark
• Advertising Services
• 200 - 300 Employee

• CEO, Managing Director, Norge

  • Jan 2007 - Jun 2008

  Leading brand agency in Europe. Kunde & Co is working with brand position and brand strategy for some of Europes leading companies. Leading agency when it comes to brand position, brand strategy and execution internally and externally. Working with leading international clients. Very strong methology, including process, qualitative and quantitative approaches. I was working closely with Copenhagen. In charge of Norwegian clients together with international Kunde & Co teams. Selected customers: VITA, Varier and First Secutity. (See also Jan. 2001 - Feb. 2005). Show less



Danske Bank

• Denmark
• Financial Services
• 700 & Above Employee

• Chief Communications Officer (CCO)

  • Feb 2005 - Jan 2007

  Director of Communications. Part of top management team. In charge of all communications internally and externally. Working in Oslo, Trondheim and Copenhagen. Developed new brand strategy in the period. Steady development of awareness. The company increased revenue with 15 % in the period. Director of Communications. Part of top management team. In charge of all communications internally and externally. Working in Oslo, Trondheim and Copenhagen. Developed new brand strategy in the period. Steady development of awareness. The company increased revenue with 15 % in the period.

• CEO, Managing Director Norge

  • Jan 2001 - Feb 2005

  Europes leading brand agency. Lots of focus in the leading business schools of the world had then for a few years been on market orientation. Jesper Kunde, the owner of Kunde & Co had published a book "Corporate Religion". I knew the academic approach to market orientation from my previous years at Norwegian School of Management (BI). Kunde & Co was the only agency in Europe at that time that had a structured, qualitative and quantitative method and approach to positioning and brand strategy. As Managing Director for the Norwegian marked I was incharged of new bizz strategies for the Norwegian market and also as Client Director of the deliverance to the Norwegian customes. That included being part of all the faces of the Kunde & Co process, methods and approach to the client projects. Reaching from analysis to implementation of the brand position for our customers, both internal and externally. A strong client portfolio was build up in the period. Show less



BI Norwegian Business School

• Norway
• Higher Education
• 700 & Above Employee

• Visiting Lecturer

  • Mar 2004 - Mar 2004

  Visiting lecturer for the Executive Master of Management. (Programs: Market Orientet Leadership and Marketing and Brand Management). Subjects: Corporate Religion, brand strategy and marketing orientation. Visiting lecturer for the Executive Master of Management. (Programs: Market Orientet Leadership and Marketing and Brand Management). Subjects: Corporate Religion, brand strategy and marketing orientation.

• Visiting Lecturer

  • Mar 2003 - Mar 2003

  Visiting lecturer for the Executive Master of Management. (Programs: Market Orientet Leadership and Marketing and Brand Management). Subjects: Corporate Religion, brand strategy and marketing orientation. Visiting lecturer for the Executive Master of Management. (Programs: Market Orientet Leadership and Marketing and Brand Management). Subjects: Corporate Religion, brand strategy and marketing orientation.



Norwegian School of Management (Handelshøyskolen BI)

• Director of Marketing

  • Apr 1997 - Dec 2001

  In charge of all elements of marketing for one of Europes leading Business Schools. Leading the marketing appartment of ten collegues. During my years in the role of Director of Marketing the Business School almost rised the revenue with 60 %. Responsibility streached from analysis of student satifaction to web developement to national brand campaign. In charge of all elements of marketing for one of Europes leading Business Schools. Leading the marketing appartment of ten collegues. During my years in the role of Director of Marketing the Business School almost rised the revenue with 60 %. Responsibility streached from analysis of student satifaction to web developement to national brand campaign.