Arnav SenGupta
Principal Researcher at WWU Marketing Program- Claim this Profile
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Bio
Experience
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WWU Marketing Program
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United States
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Higher Education
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1 - 100 Employee
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Principal Researcher
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Apr 2023 - Present
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Product Manager
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Jan 2023 - May 2023
- Furthered development of the program's official podcast "Marketing by the Minute", which focused on Western alumni in different stages of their career paths- Collected and analyzed pertinent data to optimize content creation for our target audience - Utilized agile methodologies to lead a 4 person team responsible for ideation, execution, and promotion of media products including the podcast, promotional videos, and social media posts
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Content Creator
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Sep 2022 - Dec 2022
- Collaborated in a 5 person team to develop the second season of the "Marketing by the Minute" podcast, where we highlighted WWU alums at their places of business.- Was responsible for producing, editing, and distributing podcast episodes- Developed client Creative Brief and Creative Strategy- Published 3 blogs related to content creation, team leadership, and brand development - Built a personal portfolio using WordPress
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Aukema & Associates
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United States
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Marketing Services
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1 - 100 Employee
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Marketing and Communications Intern
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Aug 2022 - Apr 2023
- Write content for websites and other marketing materials such as newsletters, flyers, and websites - Update content on WordPress websites - Develop social media posts for the company - Contribute to year-end reports and analytics - Write content for websites and other marketing materials such as newsletters, flyers, and websites - Update content on WordPress websites - Develop social media posts for the company - Contribute to year-end reports and analytics
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Western Washington University
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United States
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Higher Education
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700 & Above Employee
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Marketing Intern
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Nov 2021 - Jun 2022
- Part-time intern for the Office of Marketing and Communications. - Regularly created content for the official WWU Alumni social networks. - Conducted interviews with notable alumni for publication in Western's "Window Magazine". - Focused on alumni stories and events in promotional materials developed for the university. - Part-time intern for the Office of Marketing and Communications. - Regularly created content for the official WWU Alumni social networks. - Conducted interviews with notable alumni for publication in Western's "Window Magazine". - Focused on alumni stories and events in promotional materials developed for the university.
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Village Theatre
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United States
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Performing Arts
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1 - 100 Employee
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KIDSTAGE Sound Designer
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May 2021 - Aug 2021
Provided designs for sound effects and prerecorded voices for "Jasper in Deadland" Provided designs for sound effects and prerecorded voices for "Jasper in Deadland"
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foundry10
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United States
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Education Administration Programs
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1 - 100 Employee
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Content Creation Intern
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Jun 2019 - Aug 2019
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Education
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Western Washington University
Bachelor of Business Administration - BBA, Marketing -
Kamiak High School
High School Diploma, High School/Secondary Diplomas and Certificates