Armen Nersessian MBA, Director, Sales and Marketing

Director, Sales And Marketing at Veteran Company
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Location
Los Angeles Metropolitan Area, US
Languages
  • Armenian -

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Experience

    • United States
    • Wholesale
    • 1 - 100 Employee
    • Director, Sales And Marketing
      • Jun 2022 - Present

    • Russian Federation
    • Design Services
    • Regional Sales Manager - Western US
      • Mar 2022 - May 2022

    • Italy
    • Machinery Manufacturing
    • 700 & Above Employee
    • Regional Sales Manager ★ Oversee Business Development, Processes Improvement and Sales Campaigns
      • Jun 2020 - Mar 2022

      In this role, I oversee all business development for the region, including working directly with the marketing team deploying profitable sales campaigns. As a core business leader, I keep current with all new and emerging technology and leverage that technology to drive continuous improvement to the manufacturing process.SELECTED ACHIEVEMENTS✔ Developed and executed new sales strategies that resulted in $1.5M in revenue in 2020.✔ Qualified, prospected, and acquired new leads by utilizing LinkedIn, Sales Navigator, Zoominfo, Indeed, and by executing various email outreach campaigns.✔ Serve as a strategic partner to multiple internal teams, working closely with Inside Sales, Engineering, Marketing, Customer Service, and Technical Support.✔ Captured $600K in new revenue from existing accounts by building relationships with key decision-makers and identifying various areas of expansion.✔ Successfully introduced a warm calling process which allowed for adapting to a rapidly changing competitive landscape in 2020.

    • United States
    • Transportation, Logistics, Supply Chain and Storage
    • 700 & Above Employee
    • Enterprise Account Executive, Western US ★ Led Business Development for Large National Accounts
      • Aug 2017 - Jul 2019

      I was recruited to the organization to lead business development efforts of large national accounts. In this role, I provided expertise on waste improvements at the facility level, as well as maintenance and safety efforts. I was accountable for RFQ/RFP, along with maintained full P&L oversight.SELECTED ACHIEVEMENTS:✔ Served as the Certified 5S LEAN Advisor to the organization.✔ Worked with customers across the aerospace, oil and gas, food and beverage, and medical industries.✔ Leveraged a solutions-based sales approach to ensure customers were presented with the right products and services.✔ Delivered 200% to goal for FY18 and generated $400K in sales and 150% to goal for FY17 with $75K in sales.

    • United States
    • Wholesale
    • 700 & Above Employee
    • National Account Manager ★ Drove Continuous Process Improvement and Exceeded Targets YOY
      • Aug 2010 - Jul 2017

      I was recruited to the organization as an Outside Sales Associate and held multiple positions of increasing responsibility and scope throughout my time with the company. I was promoted to National Account Manager, overseeing the Southern CA region. Here, I played a key role in increasing productivity and profitability through customized solutions. Additionally, I managed special projects and sourced candidates within the aerospace, oil & gas, medical, and food & beverage sectors.SELECTED ACHIEVEMENTS:✔ Secured key accounts by preparing and delivering SaaS solutions through inventory management.✔ Created and implemented new processes for sales, e-Commerce, and implementations that significantly increased efficiency.✔ Leveraged solutions sales and processes improvement, included vending machines and VMI to consistently exceed sales targets on multi-million dollar portfolios.✔ Drove SaaS product growth by utilizing customized inventory management solutions.✔ Ensured 100% compliance by monitoring team sales activity and enforcing all internal and external regulatory standards.✔ As an individual contributor, consistently exceeded sales targets, including $1.5M for FY11, and $2.2M for FY12.

    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Account Executive / Manager Trainee ★ Managed a $2.2M Portfolio; Drove Product Expansion Efforts
      • Nov 2007 - Jul 2010

      I began as a manager trainee working with the senior leadership team on business performance reports, inventory monitoring, and tracking sales data as required. After demonstrating top-performance, I was hired on full-time as an Account Executive, managing a $2.2M portfolio.SELECTED ACHIEVEMENTS:✔ Identified new business and developed business plans that helped the business reach annual goals.✔ Played a key role in the expansion of the product at the distributor level. I began as a manager trainee working with the senior leadership team on business performance reports, inventory monitoring, and tracking sales data as required. After demonstrating top-performance, I was hired on full-time as an Account Executive, managing a $2.2M portfolio.SELECTED ACHIEVEMENTS:✔ Identified new business and developed business plans that helped the business reach annual goals.✔ Played a key role in the expansion of the product at the distributor level.

    • Outside Sales Territory Manager ★ Grew the portfolio from $3M to $9M
      • Jul 2005 - Jul 2007

      I was recruited to the organization to manage a $3M portfolio and successfully tripled the portfolio to $9M in only one year. I was recruited to the organization to manage a $3M portfolio and successfully tripled the portfolio to $9M in only one year.

Education

  • University of Redlands
    Master of Business Administration (M.B.A.), International Business
    2015 - 2017
  • California State University-Northridge
    Bachelor of Science (B.S.), Business Administration and Management, General
    1999 - 2005

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