Experience

Olainfarm

• Latvia
• Pharmaceutical Manufacturing
• 100 - 200 Employee

• International Brand Manager

  • Apr 2023 - Present

  Category portfolio management in Europe, Russia and CIS markets. Main responsibilities: Develop and implement a promotional strategy, product positioning, segmentation, pricing; Plan, develop and implement marketing activities and trading on international markets in accordance with the company’s aims and strategy; Conduct marketing research, process and analyze the information received to determine the current market needs; Determine market potential in company’s represented markets for further business development; Initiate the development of new products and their implementation in accordance with the established market needs. Show less


Veropharm / Abbott
• Head Of Digital Marketing & Omni-channel Engagement

  • Mar 2020 - Present

Veropharm, Abbott
• Marketing manager

  • Jul 2017 - Feb 2020


FrieslandCampina

• Netherlands
• Food and Beverage Manufacturing
• 700 & Above Employee

• Marketing Manager

  • Jun 2013 - 2017

  •Bringing best Global marketing practices in to local business •Grow current businesses behind superior consumers understanding, qualified marketing campaigns and new go-to-market models •Serve as an local expert to Headquarters team delivering global launches in Russia & CIS countries •Build multi-functional team to address new challenges / Coach and train direct reports •Define the growth strategy for the brands •Lead the annual business planning process for the brand •Work with the Headquarters team to define the optimal initiative master plan for the countries (Russia & CIS) •Hold final accountability for projects execution and financial stewardship in the team •Complex product and commercial initiatives management •Business Analysis (forecasting, post-analysis, strategic planning) •Developing marketing/trade support plans •ATL and BTL advertising (creative briefing, work with agencies, copy evaluation, media planning) Show less


Merck
• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee
• Category Manager (Marketing, OTC)

  • Nov 2011 - Jun 2013


RB

• IT Services and IT Consulting
• 1 - 100 Employee

• Group Brand Manager

  • Aug 2008 - Nov 2011

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MARS LLC
• Construction
• Senior Brand Manager

  • Jan 2008 - Jul 2008

MOSCOW-EFES BREWERY
• Food and Beverage Manufacturing
• 1 - 100 Employee
• Brand Manager

  • May 2006 - Jan 2008