Armando Díaz - MBA 🇨🇦
Business Manager - Highland Foundry International at Highland Foundry Limited (HFL and HFI)- Claim this Profile
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Spanish Native or bilingual proficiency
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English Native or bilingual proficiency
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Bio
Mariana Cuevas
Armando was a great leader and mentor who always listened carefully to his team and is an effective communicator that let us work smoothly. He knew how to prioritize our strategic goals and has a quick ability to solve problems the best way possible, always thinking in the benefit for all. Armando also encouraged strategic thinking, innovation and action within his team members.
Eric Schellenberger
I first met Armando when he was working for SICA our sales representative in Mexico. From our initial meeting I knew Armando was someone who could be trusted and showed the passion and drive to succeed. He demonstrated strong insight into his market and how we could work together to overcome some obstacles that we faced and also how we position ourselves to win on opportunities that were being considered. Armando always was willing to offer his view and opinions on certain topics and often was influential with his input as it was well thought out and researched thoroughly. Armando informed me in Q118 that he decided to move his family from Mexico City to Vancouver so he could provide a better environment for his family. Initially this raised concern due to the void it would leave in our business in Mexico. However, after some thought we came up with a plan to directly hire Armando and have him work from our Phase Technology office in Vancouver which we acquired a year earlier. Armando was a key asset to our team not just in his Product Managers role but his overall knowledge and business acumen helped others understand how to evaluate and assess certain opportunities from a different viewpoint. In summary, Armando is a highly trusted thought leader with the willingness to challenge the status quo in order to improve himself and the business he is associated with. I would highly recommend Armando for any organization that is seeking a person that can make a difference by challenging its current thinking and be a key element in positioning an organization for success.
Mariana Cuevas
Armando was a great leader and mentor who always listened carefully to his team and is an effective communicator that let us work smoothly. He knew how to prioritize our strategic goals and has a quick ability to solve problems the best way possible, always thinking in the benefit for all. Armando also encouraged strategic thinking, innovation and action within his team members.
Eric Schellenberger
I first met Armando when he was working for SICA our sales representative in Mexico. From our initial meeting I knew Armando was someone who could be trusted and showed the passion and drive to succeed. He demonstrated strong insight into his market and how we could work together to overcome some obstacles that we faced and also how we position ourselves to win on opportunities that were being considered. Armando always was willing to offer his view and opinions on certain topics and often was influential with his input as it was well thought out and researched thoroughly. Armando informed me in Q118 that he decided to move his family from Mexico City to Vancouver so he could provide a better environment for his family. Initially this raised concern due to the void it would leave in our business in Mexico. However, after some thought we came up with a plan to directly hire Armando and have him work from our Phase Technology office in Vancouver which we acquired a year earlier. Armando was a key asset to our team not just in his Product Managers role but his overall knowledge and business acumen helped others understand how to evaluate and assess certain opportunities from a different viewpoint. In summary, Armando is a highly trusted thought leader with the willingness to challenge the status quo in order to improve himself and the business he is associated with. I would highly recommend Armando for any organization that is seeking a person that can make a difference by challenging its current thinking and be a key element in positioning an organization for success.
Mariana Cuevas
Armando was a great leader and mentor who always listened carefully to his team and is an effective communicator that let us work smoothly. He knew how to prioritize our strategic goals and has a quick ability to solve problems the best way possible, always thinking in the benefit for all. Armando also encouraged strategic thinking, innovation and action within his team members.
Eric Schellenberger
I first met Armando when he was working for SICA our sales representative in Mexico. From our initial meeting I knew Armando was someone who could be trusted and showed the passion and drive to succeed. He demonstrated strong insight into his market and how we could work together to overcome some obstacles that we faced and also how we position ourselves to win on opportunities that were being considered. Armando always was willing to offer his view and opinions on certain topics and often was influential with his input as it was well thought out and researched thoroughly. Armando informed me in Q118 that he decided to move his family from Mexico City to Vancouver so he could provide a better environment for his family. Initially this raised concern due to the void it would leave in our business in Mexico. However, after some thought we came up with a plan to directly hire Armando and have him work from our Phase Technology office in Vancouver which we acquired a year earlier. Armando was a key asset to our team not just in his Product Managers role but his overall knowledge and business acumen helped others understand how to evaluate and assess certain opportunities from a different viewpoint. In summary, Armando is a highly trusted thought leader with the willingness to challenge the status quo in order to improve himself and the business he is associated with. I would highly recommend Armando for any organization that is seeking a person that can make a difference by challenging its current thinking and be a key element in positioning an organization for success.
Mariana Cuevas
Armando was a great leader and mentor who always listened carefully to his team and is an effective communicator that let us work smoothly. He knew how to prioritize our strategic goals and has a quick ability to solve problems the best way possible, always thinking in the benefit for all. Armando also encouraged strategic thinking, innovation and action within his team members.
Eric Schellenberger
I first met Armando when he was working for SICA our sales representative in Mexico. From our initial meeting I knew Armando was someone who could be trusted and showed the passion and drive to succeed. He demonstrated strong insight into his market and how we could work together to overcome some obstacles that we faced and also how we position ourselves to win on opportunities that were being considered. Armando always was willing to offer his view and opinions on certain topics and often was influential with his input as it was well thought out and researched thoroughly. Armando informed me in Q118 that he decided to move his family from Mexico City to Vancouver so he could provide a better environment for his family. Initially this raised concern due to the void it would leave in our business in Mexico. However, after some thought we came up with a plan to directly hire Armando and have him work from our Phase Technology office in Vancouver which we acquired a year earlier. Armando was a key asset to our team not just in his Product Managers role but his overall knowledge and business acumen helped others understand how to evaluate and assess certain opportunities from a different viewpoint. In summary, Armando is a highly trusted thought leader with the willingness to challenge the status quo in order to improve himself and the business he is associated with. I would highly recommend Armando for any organization that is seeking a person that can make a difference by challenging its current thinking and be a key element in positioning an organization for success.
Credentials
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Blue Ocean Practical Introduction
Blue Ocean Strategy | Shift | LeadershipOct, 2020- Oct, 2024
Experience
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Highland Foundry Limited (HFL and HFI)
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Canada
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Mining
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1 - 100 Employee
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Business Manager - Highland Foundry International
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May 2023 - Present
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PAC - Petroleum Analyzer Company
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United States
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Appliances, Electrical, and Electronics Manufacturing
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400 - 500 Employee
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Aftermarket Sales Manager
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Mar 2022 - May 2023
Reporting to Director of North America SalesDeveloping growth sales strategies for Aftermarket products and services
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Product Manager
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Aug 2018 - Mar 2022
Managing cradle-to-grave product cycle for 2 product lines comprising 14% of company's net revenue. Successfully planned and executed stage-gate process, on time and within budget, for next generation of product. Double-digit growth after launch in 2020.
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SICA MEDICION
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Mexico
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Automation Machinery Manufacturing
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1 - 100 Employee
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Deputy Director of Represented Brands
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Jan 2015 - May 2018
Improved profit by 6 % points in strategic projects by negotiating discounts and better terms and conditions.Managed commercial and technical relationship with strategic principals that accounted for 40% of total company sales.
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Sales and Business Development Manager
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Mar 2013 - Dec 2014
Increased sales by 12% after realigning salesforce from brand-focused to customer-focused.Lead Sales and Marketing vertical during ERP (Epicor) implementation.Managed marketing and salesforce of 6 people totaling 35% of company revenue.
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Tennant Company
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United States
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Machinery Manufacturing
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700 & Above Employee
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Strategic Accounts Manager - Mexico and Latin America
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Oct 2010 - Dec 2012
Sales increased by 50% in 2011 and 20% in 2012 year-over-year as direct result of increased penetration in strategic accounts. Trained distributors’ salesforces on the results and benefits for customers achieved with Tennant’s equipment. Penetrated and increased presence in F&B and Retail accounts like Walmart, PriceSmart, Costco, PepsiCo, Coca Cola, Frito-Lay, Bimbo Bakeries, and others. Sales increased by 50% in 2011 and 20% in 2012 year-over-year as direct result of increased penetration in strategic accounts. Trained distributors’ salesforces on the results and benefits for customers achieved with Tennant’s equipment. Penetrated and increased presence in F&B and Retail accounts like Walmart, PriceSmart, Costco, PepsiCo, Coca Cola, Frito-Lay, Bimbo Bakeries, and others.
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Chartic
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Business Consulting and Services
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1 - 100 Employee
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Consultant - Contract
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Jul 2010 - Oct 2010
Developed an overall picture of the market size and dynamics, competitive landscape and identified growth opportunities in the residential water pumps segment for a leading global company. Identified possible targets for a merger or acquisition. Researched key economic indicators of residential development and construction to forecast long-term market potential. Developed an overall picture of the market size and dynamics, competitive landscape and identified growth opportunities in the residential water pumps segment for a leading global company. Identified possible targets for a merger or acquisition. Researched key economic indicators of residential development and construction to forecast long-term market potential.
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Sales Manager
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Mar 2008 - Dec 2009
Grew sales of one product line by 50%+. Achieved 40% profitability in overall sales. Renegotiated sales terms for strategic project after 30% depreciation of local currency. Increased profitability of strategic projects by 10% through negotiation with suppliers. Grew sales of one product line by 50%+. Achieved 40% profitability in overall sales. Renegotiated sales terms for strategic project after 30% depreciation of local currency. Increased profitability of strategic projects by 10% through negotiation with suppliers.
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DuPont Performance Elastomers
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Chemical Manufacturing
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100 - 200 Employee
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Sales Leader
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Sep 2007 - Mar 2008
Sold entire inventory from the Mexico business unit at a good standard pricing for small quantities, eliminating all storage costs and aligning with corporate change in strategy. Sold final allocation of adhesives at more than twice the minimum authorized price. Sold entire inventory from the Mexico business unit at a good standard pricing for small quantities, eliminating all storage costs and aligning with corporate change in strategy. Sold final allocation of adhesives at more than twice the minimum authorized price.
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Emerson Process Management
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China
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1 - 100 Employee
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Divisional Sales & Marketing Manager
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Mar 2004 - Sep 2007
Doubled sales in 3 years penetrating food & beverage, metal & mining and water & waste-water markets.Managed divisional P&L, pricing, and discount policies.
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e-Business and Temperature Marketing Leader
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Mar 2003 - Mar 2004
Reduced calls to customer support center by 50% by improving and automating e-status website.Trained sales force in Mexico and Latin America.
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Customer Support Engineer
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Feb 1999 - Feb 2003
Reduced quoting time by ~30% with MS Excel macroProvided technical sales support of >US$2M in natural gas measurements and regulation stations.
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Education
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2022 - 2033
BrainStation
Certificate, Data Analytics -
2020 - 2020
Harvard Business School Online
Certificate, Disruptive Strategy and Innovation -
2005 - 2007
Texas McCombs School of Business
MBA, Business -
2005 - 2007
Tecnológico de Monterrey
Master of Business Administration (M.B.A.) -
1994 - 1998
Universidad Iberoamericana, Ciudad de México
Bachelor of Science (B.S.), Chemical Engineering
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