Armando Santos

Marketing Director at NewGen Worldwide
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Contact Information
Location
Baltimore, Maryland, United States, US
Languages
  • Spanish Native or bilingual proficiency
  • English Native or bilingual proficiency

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Bio

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Experience

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Marketing Director
      • Mar 2023 - Present
    • Research Services
    • 1 - 100 Employee
    • Marketing Director
      • Mar 2023 - Present
    • United States
    • Financial Services
    • 1 - 100 Employee
    • Marketing Director
      • Mar 2023 - Present
    • United States
    • Real Estate
    • 1 - 100 Employee
    • Marketing Director
      • Mar 2023 - Present
    • New Zealand
    • Travel Arrangements
    • 1 - 100 Employee
    • Social Media Supervisor
      • Nov 2020 - Dec 2022

      2022 PR Team of the year award! Reviewed all content for adherence to best practices, as well as brand voice and tone. Effectively presented the agency’s decisions, recommendations, and creative products to a range of client audiences. Provides clear, thoroughly written direction to agency team members, and contributes to the development of strategic documents, presentations, proposals, and reports Oversaw timelines and collaborated with creative and digital strategy teams to drive asset approval and delivery on a timely basis. Mentored and supported junior staff with an emphasis on employee growth and retention: effectively assigned, delegated, and monitored work. Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Senior Marketing Manager
      • Apr 2018 - Nov 2020

      Planned, captured, and executed organic social media campaigns on Facebook, Instagram, LinkedIn, and other channels. Researched, optimized, reviewed, and provided reporting with a detailed analysis of campaign results. Worked with team and clients to determine strategy and campaign goals. Stayed on top of industry trends and best practices to help support the whole team. Planned, captured, and hosted events for students. Lead a team of 12. Planned, captured, and executed organic social media campaigns on Facebook, Instagram, LinkedIn, and other channels. Researched, optimized, reviewed, and provided reporting with a detailed analysis of campaign results. Worked with team and clients to determine strategy and campaign goals. Stayed on top of industry trends and best practices to help support the whole team. Planned, captured, and hosted events for students. Lead a team of 12.

    • United States
    • Hospitality
    • 700 & Above Employee
    • Senior Marketing Manager
      • Jan 2016 - Apr 2018

      Developed marketing strategies for new products. Organized promotional events and captured content through photo and video. Lead and trained a team of Marketing Associates. Reviewed current marketing campaigns for weaknesses and developed solutions within budget constraints. Identified potential new markets and created a plan to enter the said market. Brainstorming fresh advertising ideas. Grew IG following by over 100,000 real followers in one year organically. Developed marketing strategies for new products. Organized promotional events and captured content through photo and video. Lead and trained a team of Marketing Associates. Reviewed current marketing campaigns for weaknesses and developed solutions within budget constraints. Identified potential new markets and created a plan to enter the said market. Brainstorming fresh advertising ideas. Grew IG following by over 100,000 real followers in one year organically.

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Manager
      • Apr 2014 - Feb 2016

      Developed, optimized, analyzed, and reported on content marketing campaigns. Integrated with multiple channels. (SEO, influencers, social media, paid search, and programmatic). Worked with data analytic tools such as google analytics and various content analysis tools. Created content marketing strategies and planned campaigns for a diverse range of growth for all clients of varying sizes. Developed, optimized, analyzed, and reported on content marketing campaigns. Integrated with multiple channels. (SEO, influencers, social media, paid search, and programmatic). Worked with data analytic tools such as google analytics and various content analysis tools. Created content marketing strategies and planned campaigns for a diverse range of growth for all clients of varying sizes.

Education

  • Towson University
    Master of Fine Arts - MFA, Playwriting and Screenwriting
    2016 - 2019
  • NYU Tisch School of the Arts
    Bachelor of Fine Arts - BFA, Playwriting and Screenwriting
    2012 - 2016

Community

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