Armando J Valenzuela

Media Planner at Hispanic Group
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Contact Information
us****@****om
(386) 825-5501
Location
Hialeah, Florida, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency

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Bio

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Credentials

  • Google Analytics
    Google

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Media Planner
      • May 2023 - Present

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Media Planning Coordinator
      • Jun 2022 - May 2023

      ● Collaborate with the production team in the creation and distribution of promotional materials that adheres to the networks overall vision. ● Maintain a database of assets and accurately schedule said assets that prioritize promos in order to highlight upcoming programs and specials. ● Collaborate with the production team in the creation and distribution of promotional materials that adheres to the networks overall vision. ● Maintain a database of assets and accurately schedule said assets that prioritize promos in order to highlight upcoming programs and specials.

    • Advertising Services
    • 700 & Above Employee
    • Charting Coordinator
      • Jun 2017 - Jun 2022

      ● Oversaw the transit inventory for Miami Dade county that included static, digital shelters, and Brightline. ● Streamlined back office procedure for inventory creation, content scheduling and programming for all transit assets. ● On-site support for digital shelters, which involves troubleshooting and part replacement. ● Directed the operations staff in key areas for posting and maintenance of units. ● Advised Account Executives to determine the best inventory for clients by… Show more ● Oversaw the transit inventory for Miami Dade county that included static, digital shelters, and Brightline. ● Streamlined back office procedure for inventory creation, content scheduling and programming for all transit assets. ● On-site support for digital shelters, which involves troubleshooting and part replacement. ● Directed the operations staff in key areas for posting and maintenance of units. ● Advised Account Executives to determine the best inventory for clients by creating proposals that emphasized important demographics and POI’s for each campaign. Show less ● Oversaw the transit inventory for Miami Dade county that included static, digital shelters, and Brightline. ● Streamlined back office procedure for inventory creation, content scheduling and programming for all transit assets. ● On-site support for digital shelters, which involves troubleshooting and part replacement. ● Directed the operations staff in key areas for posting and maintenance of units. ● Advised Account Executives to determine the best inventory for clients by… Show more ● Oversaw the transit inventory for Miami Dade county that included static, digital shelters, and Brightline. ● Streamlined back office procedure for inventory creation, content scheduling and programming for all transit assets. ● On-site support for digital shelters, which involves troubleshooting and part replacement. ● Directed the operations staff in key areas for posting and maintenance of units. ● Advised Account Executives to determine the best inventory for clients by creating proposals that emphasized important demographics and POI’s for each campaign. Show less

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Marketing Coordinator
      • Feb 2016 - Jun 2017

      ● Assisted the VP of Marketing in the marketing direction and image of the Yes You Can! brand. ● Proposed and executed media buys by determining consumer interaction and demand, with an allocated budget to manage. ● Successfully reduced commercial ad buy expenditure by five percent, while maximizing spot effectiveness that increased call volume through adept ad placement. ● Analyzed the success of ads through combining sales records, consumer reaction from incoming calls… Show more ● Assisted the VP of Marketing in the marketing direction and image of the Yes You Can! brand. ● Proposed and executed media buys by determining consumer interaction and demand, with an allocated budget to manage. ● Successfully reduced commercial ad buy expenditure by five percent, while maximizing spot effectiveness that increased call volume through adept ad placement. ● Analyzed the success of ads through combining sales records, consumer reaction from incoming calls and website traffic. ● Built weekly reports by determining demand generated from marketing campaigns that assisted in the procurement of product inventory and call center staffing. ● Involved in the financial decision, implementation and managing of the courier delivery service. ● Set new shipping prices for consumers by using historical shipping data to forecast future business behavior Show less ● Assisted the VP of Marketing in the marketing direction and image of the Yes You Can! brand. ● Proposed and executed media buys by determining consumer interaction and demand, with an allocated budget to manage. ● Successfully reduced commercial ad buy expenditure by five percent, while maximizing spot effectiveness that increased call volume through adept ad placement. ● Analyzed the success of ads through combining sales records, consumer reaction from incoming calls… Show more ● Assisted the VP of Marketing in the marketing direction and image of the Yes You Can! brand. ● Proposed and executed media buys by determining consumer interaction and demand, with an allocated budget to manage. ● Successfully reduced commercial ad buy expenditure by five percent, while maximizing spot effectiveness that increased call volume through adept ad placement. ● Analyzed the success of ads through combining sales records, consumer reaction from incoming calls and website traffic. ● Built weekly reports by determining demand generated from marketing campaigns that assisted in the procurement of product inventory and call center staffing. ● Involved in the financial decision, implementation and managing of the courier delivery service. ● Set new shipping prices for consumers by using historical shipping data to forecast future business behavior Show less

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Sales Assistant
      • Aug 2014 - Jul 2015

      ● Was in charge of accurately and effectively maintaining and inputting contracts of over $10 million in ad revenue from beginning of flight till end of order. ● Partnered with finance department to set up new accounts for advertisers and agencies. ● Monitored accounts receivable to maintain payments within 60-90 day time frame. ● Collaborated with traffic department to ensure client schedules clear 98% run rate and created make-goods for credited advertisements. ● Processed… Show more ● Was in charge of accurately and effectively maintaining and inputting contracts of over $10 million in ad revenue from beginning of flight till end of order. ● Partnered with finance department to set up new accounts for advertisers and agencies. ● Monitored accounts receivable to maintain payments within 60-90 day time frame. ● Collaborated with traffic department to ensure client schedules clear 98% run rate and created make-goods for credited advertisements. ● Processed digital marketing orders for CBS Miami website and ensured proper ad placement, successive pacing and execution of digital order. Show less ● Was in charge of accurately and effectively maintaining and inputting contracts of over $10 million in ad revenue from beginning of flight till end of order. ● Partnered with finance department to set up new accounts for advertisers and agencies. ● Monitored accounts receivable to maintain payments within 60-90 day time frame. ● Collaborated with traffic department to ensure client schedules clear 98% run rate and created make-goods for credited advertisements. ● Processed… Show more ● Was in charge of accurately and effectively maintaining and inputting contracts of over $10 million in ad revenue from beginning of flight till end of order. ● Partnered with finance department to set up new accounts for advertisers and agencies. ● Monitored accounts receivable to maintain payments within 60-90 day time frame. ● Collaborated with traffic department to ensure client schedules clear 98% run rate and created make-goods for credited advertisements. ● Processed digital marketing orders for CBS Miami website and ensured proper ad placement, successive pacing and execution of digital order. Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Clerical
      • Apr 2010 - Aug 2014

      ● Supervised the back office operations for the Designer Jewelry department. ● Directed staff, and facilitated adherence to policies and procedures. ● Received, inspected and maintained inventory for the Designer Jewelry department, ● Supported corporate buying office to insure necessary merchandise at store level. ● Assisted vendors with event coordination and exhibit displays, during special events. ● Supervised the back office operations for the Designer Jewelry department. ● Directed staff, and facilitated adherence to policies and procedures. ● Received, inspected and maintained inventory for the Designer Jewelry department, ● Supported corporate buying office to insure necessary merchandise at store level. ● Assisted vendors with event coordination and exhibit displays, during special events.

    • United States
    • Financial Services
    • 700 & Above Employee
    • Teller
      • Nov 2008 - Feb 2010

      ● Responsible for assisting clients with financial transactions and inquires. ● Promoted new banking products and financial services. ● Zero discrepancies in cash drawer for length of employment. ● Responsible for assisting clients with financial transactions and inquires. ● Promoted new banking products and financial services. ● Zero discrepancies in cash drawer for length of employment.

    • United States
    • Retail Office Equipment
    • 700 & Above Employee
    • Customer Service Associate
      • Jul 2007 - Nov 2008

      ● Team leader: responsible for training and supervising new personnel. ● Received, inspected, and stored daily shipments of merchandise in the warehouse. ● Assisted customers with their orders, cross-referenced products/ materials to items being bought and sold monthly goals of warranties. ● Packed and shipped orders received through the shipping department. ● Team leader: responsible for training and supervising new personnel. ● Received, inspected, and stored daily shipments of merchandise in the warehouse. ● Assisted customers with their orders, cross-referenced products/ materials to items being bought and sold monthly goals of warranties. ● Packed and shipped orders received through the shipping department.

Education

  • 4Geeks Academy
    Full Stack Web Development
    2020 - 2021
  • Florida International University - College of Business
    Bachelor's degree, International Business, Marketing
    2010 - 2014
  • Miami Dade College
    Associate of Arts (A.A.), Business Administration and Management, General
    2007 - 2010

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