Experience

Basicos en Alimentos S.A. de C.V by DECASA Group

• Cash&Carry Store Manager

  • May 2017 - Present

  Formation of a 100 people task force group (operational and administrative staff). Store opening of a 5,000 m2, grocery shop. The sales maintained the double-digit growth trend for 3.5 years in a row.

• Traditional Channel Sales TeamLeader

  • 2012 - May 2017

  Responsible for a Sales Force group made up of 100 sales consultants.. Execution and control of the sales strategies. Participation in business expansion of the Bajio area.

• Chief Marketing Manager

  • 2011 - 2012

  Responsible of the complete training of 300 traditional grocery shops owner’s by ANAM/DECASA. Store manegement on 44 traditional POS. In charge of BASICOS first trademark launching campaign.



Kellogg Company

• United States
• Manufacturing
• 700 & Above Employee

• Red Jacket (In-plant DECASA)

  • 2010 - 2011

  12 months in a row achieving the sell-out goal as a team. Execution of sales strategies with wholesales customers. 12 months in a row achieving the sell-out goal as a team. Execution of sales strategies with wholesales customers.



Grupo Intelligent Forms

• National Sales

  • 2008 - 2010

  + 1st. Place in New Product Sales + 2nd. General Sales Place in the first 1 year + 10% increase and 15% recovery of the portfolio + 1st. Place in New Product Sales + 2nd. General Sales Place in the first 1 year + 10% increase and 15% recovery of the portfolio