Armand Briffoteau
Responsable Commercial Export / Export Area Manager - UK, Scandinavia, Ireland, Luxembourg at Clarence Dillon Wines- Claim this Profile
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Anglais Professional working proficiency
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Français Native or bilingual proficiency
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Bio
Experience
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Clarence Dillon Wines
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France
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Beverage Manufacturing
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1 - 100 Employee
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Responsable Commercial Export / Export Area Manager - UK, Scandinavia, Ireland, Luxembourg
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May 2023 - Present
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Liberty Wines Ltd
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United Kingdom
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Beverage Manufacturing
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100 - 200 Employee
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Brand Development Manager Piper-Heidsieck & Rare Champagne - UK & Ireland
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Jan 2023 - May 2023
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Brand Ambassador Piper-Heidsieck Champagne, UK & Ireland
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Feb 2020 - Jan 2023
Represent Piper-Heidsieck in the U.K. and develop its commercial presence, customer base, volumes, value and awareness.-Strategy:o Develop commercial plans for on-premise and premium off-premise channels in coordination with the Brand Manager (BM) in accordance with brand, sales and financial targets and in line with global strategies.o Work with the BM to set objectives with Liberty Wines sales teams, jointly developing customer strategies for channels and key accounts.o Be “the face of the brands” especially in the trade.-Saleso Identify and create new business partnerships and strengthen existing ones o Support Liberty Wines sales team to achieve targets and prospect to generateleads.o Produce commercial proposal to win large champagne tenders. o Organise and execute staff trainings and tastingso Develop relevant sales tools-Events:o Develop brand awareness, visibility and loyalty in the trade with indoor and outdoor activation (merchandising, window displays, service ritual, store front...).o Organize events (tastings, champagne dinners)-Reporting:o Support the Brand Manager to create the Quarterly business review with Maisons.o Relevant measurement of all activities. Show less
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Comité Champagne
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France
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Beverage Manufacturing
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1 - 100 Employee
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Project Coordinator
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Aug 2019 - Feb 2020
Coordinator for the following:-Bartenders activation program-Trade Champagne Masterclasses-Champagne Day activation -Dedicated Educators' Day - 3rd October 2019-La Champagne refined art de vivre immersive evening - 2nd October 2019
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Champagne Bureau UK - Intern
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Apr 2019 - Aug 2019
In the United Kingdom the Champagne Bureau is the educational and promotional arm of the Comité Champagne based in Epernay - France.My main tasks:Bartender's activation program:-On-trade market survey & network activation: Engaging with Head bartenders, Bar Managers, and Wine & Spirits Buyers.-Wine Education: Organised Champagne Masterclasses, Events, FAM trip to Champagne, MOOC.Promotion of the Champagne appellation:-Media Activities: coordinated influencers and media Champagne Masterclasses-Coordinated the Official launch of the tourism brand "La Champagne refined art de vivre" in the UK at the French EmbassyOn-going activities:-Monitoring of media coverage-Monthly KPIs report Show less
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Domaine Collet Champagne
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France
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Beverage Manufacturing
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1 - 100 Employee
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Export Sales Development
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Oct 2018 - Mar 2019
(1 day/week internship for 6 month) -Market survey -Winery data analysis -Responsible for adapting brand marketing mix to Irish market -Created a database -Looked for potential trading partners -Research competition at Prowein Wine Fair (1 day/week internship for 6 month) -Market survey -Winery data analysis -Responsible for adapting brand marketing mix to Irish market -Created a database -Looked for potential trading partners -Research competition at Prowein Wine Fair
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ESF Les 7 Laux
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Les 7 Laux
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ESF Ski Instructor
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Dec 2016 - Mar 2018
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Paul Jaboulet Aine
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Tain l'Hermitage
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Sales and wine tourism
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Aug 2017 - Sep 2017
-Wine seller at the « Vineum » -Participated in wine tasting event and local wine fair. -Participated in tourism wine events named « le bar éphèmère » at the top of the Hermitage hill. -Wine seller at the « Vineum » -Participated in wine tasting event and local wine fair. -Participated in tourism wine events named « le bar éphèmère » at the top of the Hermitage hill.
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Le Dauphiné Libéré
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France
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Newspaper Publishing
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400 - 500 Employee
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Sales development
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Dec 2016 - Apr 2017
-Phoning and canvassing -Achievement of personal and working team goals -Promoted Team Manager -Phoning and canvassing -Achievement of personal and working team goals -Promoted Team Manager
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Education
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Wine & Spirit Education Trust
Level 2 -
Licence Commercialisation à l'International des Vins et Spiritueux - Reims
Licence professionnelle Commercialisation à l'International des Vins et Spiritueux -
Université Savoie Mont Blanc
DUT Techniques de Commercialisation