Experience

Honasa Consumer Ltd.

• India
• Personal Care Product Manufacturing
• 300 - 400 Employee

• Country Project Manager

  • Feb 2022 - Present

  1. Program management: - Create and lead the overall project plan for local entity incorporation and regulation - Work closely with external consultant, vendors and other stakeholders to ensure all compliances are met for required regulation 2. Strategy for Go-to-Market - Provide insights to the management team on recent trends in Indonesia’s Beauty and Personal care space - Co-create Go-to-market strategy with management team in India - Lead discussions with channels - Identify, and work with vendors to ensure the marketing, supply chain, operation, logistic, and service excellence running smoothly Show less



PT. Jaya Ernando Karya (Votre Peau, Maharis Skin Care, Quesella)

• Jakarta, Indonesia

• Product Manager

  • Jan 2021 - Jan 2022

  • Act as the brand guardian; Developing strategies and managing marketing campaigns (IMC) across touch points (offline/clinic/online) to ensure that products and services meet customers’ expectations and to build the credibility of brands • Lead market research in order to keep up to date with customer trends, as well as trying to predict future trends to achieve brand's milestones targets • Lead a group of brand marketing executives and sales manager and team, ensuring all key communication and sales tools are synchronized to optimize sales results • Analyzing the success of marketing campaigns and creating reports • Supervising advertising, product design and other forms of marketing to maintain consistency in branding • Orchestrating cross function collaboration • Managing budgets and P&L for both marketing and sales team • Lead events both online/offline such as product launches, exhibitions and photo shoots. Show less



The Body Shop Indonesia

• Indonesia
• Retail
• 200 - 300 Employee

• Product Category Manager

  • Feb 2020 - Jan 2021

  • Analyze data or insights to determine industry and consumer trends • Devise long-term development strategies for product categories • Make forecasts for product demand to ensure the sustainability of inventory • Assume responsibility of budget development and revenue for category • Act as a category lead from buying plan to inventory management including but not limited to development of exit strategies for slow moving and demand and replenishment of fast moving products • Place appropriate orders to ensure product availability that meets consumer demands • Foster collaborative relationships with cross function, ensuring the growth of the category • Determine the positioning of a product category to maximize visibility (e-stores and offline stores) including leading the category and product knowledge training for Beauty Advisor at stores, Customer Service and online Sales Force • Liaise with marketing teams to determine competitive pricing and promotional activities of a product category • Collaborate with external vendors to provide a good value and sustainable quality merchandise/GWP Show less



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• • Jan 2019 - Feb 2020

  Maybelline - Eye Category & E-Commerce

• • May 2016 - Feb 2020

  Orchestrate the launches and push growth of pillar products of L'Oreal Paris Skincare (Women and Men), by utilizing my market and consumer expertise to contribute to continued growth for the brand and the consumer relationship.- Collect and analyse consumer and market insights and competition strategies to make recommendations to management- Implement new launches, maintain growth in pillar products and animate core catalogue- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences - Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan- Brief and supervise the communication material implementation (imagery, digital, point of sale)- Mobilise and work with other functions (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)- Manage PPP budget and ensure sales forecast accuracy- Effectively prepare clear messages for senior managementSpecific to selective divisions: - Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand- Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.) Show less



MullenLowe Open

• Jakarta

• Account Group Head

  • Nov 2015 - May 2016

  A hyper-bundled beast that also part of a larger entity of a well-orchestrated Advertising Agency with multiple expertise (ATL, Design, Digital and Activation). Manages a team full of passionate individuals, works collaboratively in a fast-paced working environment, specialized in Brand Activation. We aim to give the most effective recommendation to answer our clients' business challenges. Our clients are from FMCG to Telecommunication companies. A hyper-bundled beast that also part of a larger entity of a well-orchestrated Advertising Agency with multiple expertise (ATL, Design, Digital and Activation). Manages a team full of passionate individuals, works collaboratively in a fast-paced working environment, specialized in Brand Activation. We aim to give the most effective recommendation to answer our clients' business challenges. Our clients are from FMCG to Telecommunication companies.



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• • Apr 2015 - Nov 2015

  An open truth seeker also part of dedicated Beauty Team for L'Oreal Paris accountDevelopment and localization of advertising material for Indonesian market (all categories)- Take, draft & deliver creative briefs- Manage creative, production & post-production processes from brief through to TV / print / digital output- Build strong client relationship and manage expectations- Review & analyse competitive landscape- Ensure budget & delivery deadlines are respected- Train & manage account team- Ensure brand guidelines are respected by working collaboratively with international team member for each categories Show less

• • Apr 2013 - Apr 2015

  Overall understanding of the multi-dimensioal marketing business with exposure in various product categories encompassing beauty, confectionery, and aviation industry.Collaborative strategic planning presentation with team. Project management and production supervision in ensuring timely delivery of new campaign launches.



Immigrant Jakarta

• Marketing Executive

  • Feb 2010 - Apr 2013