Experience

Ferrero
• Luxembourg
• Manufacturing
• 700 & Above Employee
• Impulse Category Manager

  • Sep 2023 - Present


Genpact

• United States
• Insurance
• 1 - 100 Employee

• Senior Manager

  • Apr 2016 - Sep 2023

  • Working independently, crafting compelling stories through in-depth Brand research and analysis through integration of syndicated Point of Sales and Consumer Panel data to translate data into insights that address critical client business issues. • Monthly brand performance tracking using IRI Point of Sales and Consumer Panel Data. • Lead the category & brand seasonal reviews from design to execution by integrating syndicated Point of Sales and Consumer Panel data and presenting insights and recommendations to key stakeholders. • Brand Innovation tracking and management through synthesizing syndicated/analytic learnings to tell a complete story and lead to forward-thinking strategies and innovation. • Supported and worked with cross-functional teams on analytical projects such as Category Decision Tree, Consumer Surveys, Marketing Mix, Price and Promotion studies, and new product pacesetters. • Support Category Management team with Brand Selling Stories, Category Advocacy projects, and new category/brand acquisition projects. • Build and maintain category 1-0-1 (rules of the marketplace) onboarding presentations for incoming new employees and C – Level executives. • Interact with Client Marketing Intelligence Team daily, responding to business questions, proactively addressing business needs, and solving business problems that drive client satisfaction. • Responsible for client database management which involves maintaining category and brand hierarchies, new items coding, and placement/data validations. Show less

• Manager

  • 2011 - 2016

  • Managed a seven-member team engaging directly with onshore clients to develop meaningful relationships and build plans to improve engagement with key accounts.• Developed and communicated a strategic mindset across the team to continuously drive new thinking for the organization. • Yearly team performance review and training management. • Partnered with cross-functional account leads in developing category, brand analysis, and insights that drive client businesses.• Responsible for resource, workload & revenue management, and accountable for meeting a yearly business audit compliance and adhering to client’s SPOs and SLAs.• Accountable for continuous improvement, as well as the identification/ utilization of new capabilities to maximize the business's competitive advantages. Show less

• Analyst/Business Analyst

  • 2007 - 2011

  • Setting up & building new report templates through compilation and mining data from multiple cross-proprietary business sources. • Created a competition analysis report, analyzed client-specific business questions, and provided detailed analysis and actionable insights.• Monthly brand performance tracking using IRI Point of Sales and Consumer Panel Data. • Ensure accuracy of the brand data reporting through systematic data validation and review.• Qualify and quantify the business opportunity, including communicating results and recommendations to client teams. Show less