Experience

PT. Sasa Inti

• Indonesia
• Manufacturing
• 700 & Above Employee

• Shopper and Customer Activation Executive

  • Feb 2020 - Present

  Create or propose an activation program that suits for company needs base on an analysis of Market Share, Brand Health Track, Company's Product Focus, Festive Season, etc. Handling all activities to propose or decide, including : objectives, implementation period, in charge team, budget and sales estimation (forecast), KPI and scheme incentive team. Make and share a guideline activity or project for execution team. Responsible for monitoring preparation of consumer activation program, which include : selected an agency / EO and team, POSM / Gimmick (including request design, production, cost and distribution), system and tools for activity reporting. Ensure the most optinum program implementation. Manage all support team (FLT - Execution / Promotion Team), ensure that achievement of team performance / KPI, according to brand / product strategy. Control the activities and implementation of the program, reporting and evaluation. Cross function collaboration : Internal (CAR / Product Marketing, Trade Marketing, Key Account MT, Brand Comm, Procurement, Finance, IT Dept, HRD, Legal). External (Agency, EO, Vendor, Media, Distibutor / Subdist, Key Account GT / MT) Show less



Takeda

• Biotechnology
• 1 - 100 Employee

• Business Support Primary Care - CHC (OTC)

  • Nov 2014 - Feb 2020

  Marketing : Collaborate with Agency for Media Placement (ATL) and others marketing project. Create promo material. Involved and arrange CHC Project from drafting proposal and budget until execution (Ex : Marketing Project : Grand Launching New Product | Sales Project : National Conference, Reward Subdist. Budget : Accrual CHC Budget (Promotion, Discount, Project). Modern Trade : Recap and report modern trade program. Update Spending (Ex : Trading Term, Display, Instore Promo, etc). Collaborate with SFE Department in order to breakdown sales target, mapping (remapping and unmapping) customer, master employee (Frontliner Team). SOP Gatekeeper and Cross Function Collaboration. Show less



Wings Group Indonesia (Sayap Mas Utama)

• Indonesia
• Consumer Goods
• 700 & Above Employee

• Trade Promo

  • Feb 2013 - Nov 2014

  • Trade Promo Program Report. • Set and blast promo message to customer / outlet • Calculated Motorist incentive every week. • Monitoring contract of Merchandiser team. • Payroll Claim of Merchandiser team. • Trade Promo Program Report. • Set and blast promo message to customer / outlet • Calculated Motorist incentive every week. • Monitoring contract of Merchandiser team. • Payroll Claim of Merchandiser team.