Experience

PT SANTOS JAYA ABADI (Kapal Api Global)

• Indonesia
• Food and Beverage Services
• 100 - 200 Employee

• • Jul 2021 - Present

  Task Force is a special full-time seconded client employee of Renoir consultant to support PT Santos Jaya Abadi (Kapal Api Group) focus on marketing department a. Support for the MATs (Management Action Team) in definition, development, implementation, and sustainability of the changesb. To monitor, track, report, and assess the adoption of changes and support the embedding of new system elementsc. Analysis of the potential for improvement and development of options and solutions for implementationd. Work closely with process owners and stakeholders during the focus process to gain buy in and ensure that the work done covers all bases and is applicable and relevant to the area Show less

• • Dec 2019 - Jul 2021

  In this position, I am responsible for only Kapal Api brand specifically for Malaysia, Brunei, Hong Kong, and East Timor.a. Organizing and monitoring marketing activities ( ATL / BTL ) for Kapal Api brand by coordinating with the country manager and local agencies to make sure the marketing activities run well.b. Making a strategic marketing plan for Kapal Api Brand for focus areas. Conducting insights by doing market visits to the focus areas, analyzing market preferences, market potentials, and competitors reviews.c. Coordinated with Country Manager, PPIC, Purchasing, SCM, and other divisions to make sure the purchase order can be delivered welld. Monitoring new product launches, special products, seasonal products process Show less

• • Dec 2017 - Dec 2019

  In this position, I am responsible for the international market specifically Malaysia, The Philippines, and Brunei for all coffee brands. My responsibilities are :a. Analyzing, reviewing, and controlling budget programs that have been or will be run in that countriesb. Coordinated with third parties ( local agencies and distributors) to arrange all the marketing promotion programs c. Monitoring new product launches, special products, seasonal products processes, and some administrations kind of stuff Show less



PT. Garudafood Putra Putri Jaya, Tbk

• Indonesia
• Manufacturing
• 700 & Above Employee

• Market Development Executive

  • Aug 2015 - Nov 2017

  As a Market Development Executive, I am responsible for : a. Being a project leader for all new products that were launched in Philippines, Thailand, and Malaysia b. Coordinated with back end to managed the deliverable of the products to each countries c. Coordinated with local distributors to managed all marketing activities for each countries ( ATL & BTL ) New Product Launched : a. Thailand - Gery Cheese Crackers special edition 711 - Gery Crunch Roll special edition 711 - Hollanda Butter Cookies - Gery Choc Cream Hazelnut and Choco Orange - Gery Messes Chocolate and Gery Messes Chocolate Milk - Gery Chocolatos b. Malaysia - Gery Cheese Crackers - Gery Chocolate Crackers - Gery Dark Choco Crcakers - Gery Chocolatos Dark c. Philippines - Gery Chocolatos Dark Grande and Original - Gery Chocolatos Grande - Gery Choc Cream Show less