Experience

Cardoo

• Cyprus
• Financial Services
• 1 - 100 Employee

• International Partnership manager

  • Feb 2023 - Present



Mars

• United States
• Manufacturing
• 700 & Above Employee

• • Jun 2021 - Feb 2023

  Develop Korkunov Brand (3rd Brand in Boxed Chocolate) and seasonal business throuh 360 shopper activation.- Develop and execute effective shopper activations 360 on Korkunov Brand- Develop end execute trade support Confectionary business during seasons Results:- Realized first time Full scale shopper activation on Korkunov brand with new approach and added value for shoppers- Became 2nd player in Trade in NY 2022 (+2 places)- Realized new approach in Display support during seasons Show less

• • Sep 2019 - Jun 2021

  Developing and executing promo activation plan with one of the biggest retailer in Russia (Tander) to increase customer and Mars sales via activation shoppers.Main responsibilities and achievements:- developed and executed Tailor made activities for Tander with impact on Sales and consumer traffic which impacts on TAS results in Marketing (from 17th to 10)- developed and executed new approach to trade support (Pre-packed displays), and became a trend-setters- improved promo efficiency (ROI from 1,1 to 1,3) Show less

• • Jan 2018 - Sep 2019

  Drive profitable business between Mars Wrigley & Red and White (top3 contract for Mars LLC) through build partnership and manage and develop strong cross-functional team of Sales, Marketing, Category manager and Business planning.Main responsibilities and achievements:- 2 waves of contracts (2018, 2019) for two categories (chocolate and gum) with better condition terms- Return a contract on GUM with Red&White- Stable Sales value growth (+27%)- Leading effective cross-functional Red&White Team Show less

• • Aug 2015 - Dec 2017

  Executed sales strategy throw building effective partnership with Metro C&C.Main responsibilities and achievements:Stable Sales value growthExecuted Seasons : listing assortment, negotiate about promo and displaysupport (+20% in 2017)Created and Implemented effective customized promo strategy (ROI - 1,53)Listing all Limited editions and new launchesTake part in building effective cross-functional Metro C&C teamLeaded Metro Expo in 2017 (+60% Sales value vs 2016)

• • Dec 2013 - Aug 2015

  Implemented sales plans and growth strategies to increase value share in MoscowRegion throw:Execution contract agreements in National/Regional accounts (148 outlets)Leading Regional project directed at additional displays in Moscow Moderntrade (stable overfulfilment plans)Contracted Billa, Globus, Zelgros. Realized category project in Billa and Zelgros(checkout)

• • Dec 2012 - Dec 2013

  Developed rules and instruments for all Sales organisation dedicated on ValueShare growth

• • Dec 2011 - Dec 2012

  Responsible for sales on territory in Perm region via distributor development and negotiation and manage distributor`s sales team