Brand Marketing Manager

• Nov 2021 - Present

Junior Brand Manager

• Apr 2016 - Present

JBM Italian wine brands ( Allegrini, Cusumano, Livio Felluga, Venica&Venica, Bisol, etc.) JBM Italian wine brands ( Allegrini, Cusumano, Livio Felluga, Venica&Venica, Bisol, etc.)

Junior brand-manager

• Dec 2015 - Mar 2016

Category manager New World and Spain

• Oct 2014 - Oct 2015

Wine brands: San Pedro, Casa Lapostolle, Trapiche, Oyster Bay, Beronia, Mcguigan, Tyrrell’s, Savanha, Tbilvino• Developing the product/business strategy, it’s pricing to drive the brand performance, according to sales plan.• Monitoring and analyzing a brand and competitors performance to identify strengths and weaknesses, determination of target audience and identifying sales opportunities.• Distribution control: developing and aligning distribution goals and distribution matrix, work with sales department• Negotiations with the suppliers on the assortment, prices, marketing support, additional discounts, payment and delivery conditions.• Controlling costs in-line with department objectives and business plans.• Planning marketing budgets with the suppliers, managing and following up the budget and its accomplishment.• Organization of presentations, tastings and PR campaigns, as well as sale events.• Marketing Activities Evaluation, work with trade-marketing department• Organization of motivating wine tours to Italy and Spain• Attending trade fairs, exhibitions and conferences to promote brands.• Working with Mass-media

Event & Travel manager

• Jan 2014 - Oct 2014

Brand-manager assistant

• Aug 2013 - Jan 2014