arijit sardar
Brand Activation Manager at Freelance Brand Consultant- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
-
Bengali Native or bilingual proficiency
-
Hindi Professional working proficiency
Topline Score
Bio
Credentials
-
Fundamentals of digital marketing
Google Digital GarageSep, 2023- Nov, 2024 -
Independent travel manager
DreamPortAug, 2023- Nov, 2024 -
Google Analytics Individual Qualification
Google Digital Academy (Skillshop)Oct, 2023- Nov, 2024 -
Google Ads Display Certification
Google Digital Academy (Skillshop)Sep, 2023- Nov, 2024 -
Google Ads - Measurement Certification
Google Digital Academy (Skillshop)Sep, 2023- Nov, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Sep, 2023- Nov, 2024
Experience
-
Freelance Brand Consultant
-
United Kingdom
-
Advertising Services
-
1 - 100 Employee
-
Brand Activation Manager
-
Apr 2023 - Present
Optimize Company's Social Media Paid and Organic Campaigns. Taking care of the Website's on-page and Off-page SEO marketing activity. Planning and Implementing Email Campaigns Taking care of Creative Adaption, TVC, and Walkthrough to fit the online Platform for Branding. Working on the Visual Merchandising & Consumer Engagement projects of various Brands. Handling inquiries to get quotations from the vendor and closing them by generating the purchase orders. Preparing proposals for the clients based on their respective inquiries. Coordinating and negotiating with vendors to get the most cost effective quotations. Procure products at negotiated rates from vendors Vendor management Sharing final execution report to client Establish and maintain relationships with key strategic partners Show less
-
-
-
Kutchina home makers pvt ltd
-
Kolkata, West Bengal, India
-
BTL marketing Manager
-
Jul 2019 - Feb 2023
1. Being a BTL Marketing Manager, I am handling and managing the Visual Merchandising, branding, and advertising activities of Pan India. 2. Responsible for overseeing the day-to-day running of a number of 12 members marketing team. Monitoring & and reviewing retail & and brand marketing management to ensure desired company results in the area of customer service. 3. Preparing and handling monthly/quarterly Budget Pan, in such a manner so that the top-line and bottom-line objectives of the brand in terms of market share and profitability are strictly met. 4. Systematic product display, In-shop branding and effective execution of schemes and merchandise at stores in all regions. BTL activities planning for event agencies, Festival Branding Hoardings, Kiosk poles, Mobile van branding, Live demo activity at malls, multiplexes and institutes, POP & POSM material planning and development, Merchandising, Product Display materials, Planning of consumer schemes, Check on the effectiveness of activities, Post activity feedback and report. 5. Analyzing past performance and coming out with recommendations on how to better deploy brand strategies in-store. 6. Conceptualizing visual merchandising displays, windows, POP and design of retail outlets for maintenance of a high-end store Image. 7. Interaction with Agencies on promotion, and activities planning, with Sales coordinators on target-achievement status, Scheme and market Feedback and feedback, with the Logistics department on the packaging, and POP materials delivery, with an Internal design team on Creative, Planning market visits to gain market insights, with Warehouses for timely and proper dispatches of POP and others. 8. Focus on Market Development, meeting departmental objectives, Feedback on competitor activities, Marketing strategies & and implementation as approved by the General Manager. Show less
-
-
-
Kutchina Home Makers Pvt Ltd
-
Kolkata, West Bengal, India
-
Deputy Manager Marketing
-
Jun 2010 - Apr 2019
1. Leading and driving appropriate brand activities to increase brand visibility share at retail, outdoor and Onground. 2. Leading and implementing outlet’s category-specific branding strategies for smart utilization of brand budget. 3. Identification of strategic locations of Outdoor sites to increase brand awareness and channel confidence. 4. Managing creative agency for timely deliverables of all creative files. 5. Setting up strong network of Vendors and agencies for Branding/ Printing/ Gifting/ Tours/ Events. Evaluating their performance matrix in terms of quality, cost and delivery deadlines parameters. 6. POSM management – Managing the entire cycle, starting from planning & development to execution at retail level. 7. Maintaining marketing consistency across all applicable categories and consumer touch points, ensuring that product, packaging, websites and all consumer communications are aligned with overall brand positioning and uniform. 8. Analyze the success and failure of each activity and take future decisions based on the same. Show less
-
-
Education
-
2009 - 2012
EIILM University
Bachelor of Commerce - BCom, Accounting and Business/Management
Community
