Experience

Vividly

• Software Development
• 1 - 100 Employee

• Director of Content

  • Nov 2022 - Present



Tadka Tarot

• Founder

  • Mar 2020 - Present



Better Health

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Head Of Content

  • Apr 2020 - Sep 2022

  Content Strategy + Brand Strategy + Marketing Communications Content Strategy + Brand Strategy + Marketing Communications



Samsara

• United States
• Software Development
• 700 & Above Employee

• SEO Content Marketing Manager

  • Sep 2019 - Apr 2020

  • SEO: Write and optimize content to meet SEO standards, conduct keyword analysis, create and implement SEO guidelines for the brand, create support content for the partnerships and customer supports teams • Project management: Conceptualize and lead A/B tests and growth experiments, ghostwrite thought leadership for executives, plan and conduct user interviews to build ROI database and write case studies • SEO: Write and optimize content to meet SEO standards, conduct keyword analysis, create and implement SEO guidelines for the brand, create support content for the partnerships and customer supports teams • Project management: Conceptualize and lead A/B tests and growth experiments, ghostwrite thought leadership for executives, plan and conduct user interviews to build ROI database and write case studies



Starcity

• United States
• Hospitality
• 1 - 100 Employee

• Content Strategy Lead

  • Dec 2018 - Jun 2019

  • Strategy: Defined and implemented an overarching SEO-focused content strategy, created an editorial calendar + style and brand guidelines, set up Google Analytics dashboard to track content performance; increased traffic >3x in six months • SEO: Optimized content to meet SEO standards, conducted keyword analysis, created and implemented SEO guidelines for the brand • People management: Managed a team of seven writers, an editor, and a social media manager (including freelance… Show more • Strategy: Defined and implemented an overarching SEO-focused content strategy, created an editorial calendar + style and brand guidelines, set up Google Analytics dashboard to track content performance; increased traffic >3x in six months • SEO: Optimized content to meet SEO standards, conducted keyword analysis, created and implemented SEO guidelines for the brand • People management: Managed a team of seven writers, an editor, and a social media manager (including freelance commissioning and payments) • UX + copywriting: Collaborated with designers and engineers to create multimedia content for the Starcity mobile app, ads (digital + out-of-home), website, newsletters, and landing pages • Project management: Created thought leadership, led migration to a new CMS, spearheaded large-scale user research project, and co-led growth experiments including the Starcity podcast, live events, and branded content tests Show less • Strategy: Defined and implemented an overarching SEO-focused content strategy, created an editorial calendar + style and brand guidelines, set up Google Analytics dashboard to track content performance; increased traffic >3x in six months • SEO: Optimized content to meet SEO standards, conducted keyword analysis, created and implemented SEO guidelines for the brand • People management: Managed a team of seven writers, an editor, and a social media manager (including freelance… Show more • Strategy: Defined and implemented an overarching SEO-focused content strategy, created an editorial calendar + style and brand guidelines, set up Google Analytics dashboard to track content performance; increased traffic >3x in six months • SEO: Optimized content to meet SEO standards, conducted keyword analysis, created and implemented SEO guidelines for the brand • People management: Managed a team of seven writers, an editor, and a social media manager (including freelance commissioning and payments) • UX + copywriting: Collaborated with designers and engineers to create multimedia content for the Starcity mobile app, ads (digital + out-of-home), website, newsletters, and landing pages • Project management: Created thought leadership, led migration to a new CMS, spearheaded large-scale user research project, and co-led growth experiments including the Starcity podcast, live events, and branded content tests Show less



Credible

• United States
• Financial Services
• 100 - 200 Employee

• Content Strategy Lead

  • Nov 2015 - Nov 2018

  • Strategy: Developed and executed a comprehensive content marketing and distribution strategy, defined SEO best practices as part of the Credible style guide, created an editorial calendar, set up Google Analytics dashboard to track content performance • SEO: Edited and optimized content to meet SEO standards, conducted keyword analysis, created and implemented SEO guidelines for the brand • People management and partnerships: Managed a team of five writers + identified and managed… Show more • Strategy: Developed and executed a comprehensive content marketing and distribution strategy, defined SEO best practices as part of the Credible style guide, created an editorial calendar, set up Google Analytics dashboard to track content performance • SEO: Edited and optimized content to meet SEO standards, conducted keyword analysis, created and implemented SEO guidelines for the brand • People management and partnerships: Managed a team of five writers + identified and managed relationships with key partners, including bloggers, podcasters, and YouTube influencers to create branded and sponsored content + trained and created support content for the partnerships and customer supports teams • Multimedia content creation: Created written, data-driven, and audio-visual content, increasing leads by 5x by attracting online and television media + wrote copy for ads, landing pages, and social media channels Show less • Strategy: Developed and executed a comprehensive content marketing and distribution strategy, defined SEO best practices as part of the Credible style guide, created an editorial calendar, set up Google Analytics dashboard to track content performance • SEO: Edited and optimized content to meet SEO standards, conducted keyword analysis, created and implemented SEO guidelines for the brand • People management and partnerships: Managed a team of five writers + identified and managed… Show more • Strategy: Developed and executed a comprehensive content marketing and distribution strategy, defined SEO best practices as part of the Credible style guide, created an editorial calendar, set up Google Analytics dashboard to track content performance • SEO: Edited and optimized content to meet SEO standards, conducted keyword analysis, created and implemented SEO guidelines for the brand • People management and partnerships: Managed a team of five writers + identified and managed relationships with key partners, including bloggers, podcasters, and YouTube influencers to create branded and sponsored content + trained and created support content for the partnerships and customer supports teams • Multimedia content creation: Created written, data-driven, and audio-visual content, increasing leads by 5x by attracting online and television media + wrote copy for ads, landing pages, and social media channels Show less



Stanford University

• United States
• Higher Education
• 700 & Above Employee

• Journalism M.A. student

  • 2014 - Jun 2015

  • Reported and wrote regular articles on a variety of topics, including cybersecurity, technology, and education • Created multimedia content, including photo galleries, videos, and podcasts • Used tools to mine and clean data and create data visualizations to accompany stories • Reported and wrote regular articles on a variety of topics, including cybersecurity, technology, and education • Created multimedia content, including photo galleries, videos, and podcasts • Used tools to mine and clean data and create data visualizations to accompany stories



Business Standard

• India
• Newspaper Publishing
• 500 - 600 Employee

• Editor

  • Jan 2013 - Jun 2014

  • Reported and wrote regular technology and general news articles and helped create multimedia content • Managed team of freelance writers, assigned and edited articles, planned online content campaigns • Managed the Business Standard Facebook, Twitter, LinkedIn, and Google+ pages while tracking and garnering readership, growing followers by 3x • Created presentations to train staff of 30 in the practices of social media and SEO strategy • Reported and wrote regular technology and general news articles and helped create multimedia content • Managed team of freelance writers, assigned and edited articles, planned online content campaigns • Managed the Business Standard Facebook, Twitter, LinkedIn, and Google+ pages while tracking and garnering readership, growing followers by 3x • Created presentations to train staff of 30 in the practices of social media and SEO strategy



The New York Times

• United States
• Newspaper Publishing
• 700 & Above Employee

• Editorial Assistant

  • Jun 2012 - Dec 2012

  • Reported and wrote regular articles for The Choice on India Ink • Created presentations and mock-ups of websites targeted to garner youth engagement • Repurposed Times content for high school teachers and students on The Learning Network & The Choice blogs • Reported and wrote regular articles for The Choice on India Ink • Created presentations and mock-ups of websites targeted to garner youth engagement • Repurposed Times content for high school teachers and students on The Learning Network & The Choice blogs



Fueled

• United States
• IT Services and IT Consulting
• 100 - 200 Employee

• SEO Content Creator

  • Dec 2011 - Jul 2012

  • Wrote, edited and produced articles for the blog • Studied and documented content strategy patterns to develop the website and blog • Wrote, edited and produced articles for the blog • Studied and documented content strategy patterns to develop the website and blog



Scholastic

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Editorial Intern

  • Jan 2012 - May 2012

  • Conducted story research, edited and fact checked articles for multiple departments • Wrote sidebar articles, debates, quiz questions and interview students for their opinion • Reviewed layout and copy before weekly close of the magazine and the Web site • Conducted story research, edited and fact checked articles for multiple departments • Wrote sidebar articles, debates, quiz questions and interview students for their opinion • Reviewed layout and copy before weekly close of the magazine and the Web site



MDP Publicity

• Travel Arrangements

• Intern

  • Mar 2011 - Apr 2011



Vakils Publishing

• Mumbai, India

• Intern and Assistant Editor

  • May 2010 - Aug 2010

  • Edited and assisted in the re-writing of ‘Zarathushtra’ with Sangeeta Bhansali (Editor in Chief) • Edited and assisted in the re-writing of ‘Zarathushtra’ with Sangeeta Bhansali (Editor in Chief)



Mid-Day

• India
• Newspaper Publishing
• 300 - 400 Employee

• Editorial Intern

  • Apr 2007 - Jul 2007

  • Published numerous articles in the online section of the newspaper, including two front page stories • Field experience and assisted with a live interview • Published numerous articles in the online section of the newspaper, including two front page stories • Field experience and assisted with a live interview