CRM Manager

• Aug 2021 - Present

Managing the CDP and CRM marketing coms for Greater Anglia and Stansted Express. • Responsible for the CRM roadmap to support brand equity and growth with clear KPIs to measure success; increased average database growth by 2% MoM in 2022. • Manage an in-house CDP system with a combined database size of over 1.5M. • Design and coordinate marketing campaigns including multi-tiered automation flows for the end-to-end customer journey. Reduced churn rate to an average of 5% in 2022. • Coordinating with external suppliers to develop key analytical tools including a custom marketing dashboard. • GDPR champion overlooking the marketing database management. Identifying risk areas and coordinating with the DPM to close gaps. Show less

Freelance Marketing Consultant

• Jul 2016 - Present

Consulting with clients to create and execute marketing strategies and establish CDP systems for small businesses. ● Creating dynamic CRM plans and marketing analysis to improve key metrics. ● Building bespoke/automated email campaigns, social media account management, website development & basic SEO. ● Developing effective CDP systems from the ground up. Consulting with clients to create and execute marketing strategies and establish CDP systems for small businesses. ● Creating dynamic CRM plans and marketing analysis to improve key metrics. ● Building bespoke/automated email campaigns, social media account management, website development & basic SEO. ● Developing effective CDP systems from the ground up.

Senior Marketing Executive

• Jul 2019 - Jul 2021

Implementing marketing strategies for multiple high-profile venues including London’s West End.• Designed and executed a recommendation engine that used dynamic content to acquire 10,000 new prospects and re-engage existing leads over a 6-month period.• Utilised a CDP system with over 5M customers to build complex queries using Purple Seven and implementing them into IBM’s Acoustic ESP.• Consistently optimised campaigns using split tests and tracked results through PowerBI.• Working in a fast-paced environment developing up to 12 builds a day using IBM’s Acoustic ESP. Show less

Marketing Executive (Contractor)

• May 2019 - Jun 2019

Marketing Executive

• Jul 2016 - Nov 2018

Managed the email, social and website content at Ludos. Reported directly to the company board. ● Delivered and optimised CRM campaigns using Acoustic, Hootsuite (Facebook, Instagram, and Twitter), Urban Airship, Text Marketer and Excel. ● Managed 7 websites using a bespoke CMS. Also used HTML, CSS and JavaScript. ● Designing marketing materials using Photoshop and Illustrator. ● Managed research and analysis of market trends. Carried out detailed research into prospective clients, sectors, and competitors. ● Ensured continued high revenue from VIP customers. Show less

Administrator

• Jun 2015 - Apr 2016

My responsibilities included handling clients, dealing with complaints, booking customers in, passing students to instructors and managing the computers. I also dealt with handling the financial transactions and opening or closing the office. My responsibilities included handling clients, dealing with complaints, booking customers in, passing students to instructors and managing the computers. I also dealt with handling the financial transactions and opening or closing the office.