Experience

AXON Corporation Pty Ltd

• Founder & CEO

  • Jan 2019 - Present



Frontdesk Bangladesh Limited

• Bangladesh
• Human Resources
• 1 - 100 Employee

• Founder & Chairman

  • Nov 2012 - Present

  - Leading a dynamic and professional team of 21 in FDB and HR Outsource Service Provider with 3000+ staff - Providing professional recruitment and HR consultancy services to Fortune 500, MNCs and National Companies - Managing Human Resources Outsourcing as third party - 6,108 staff till May, 2018 - Managing HR Admin Outsourcing part for any organization in the world - Facilitating professional corporate training - Managing CSR and PR activities as a third party agency - Managing companies to introduce in Bangladesh and providing services - Managing people and volunteers for mega sports or any other events - Managing IT, Data, Sales Automation & Dashboard Management by AOS - Introducing new Business in Bangladesh



Philip Morris International

• Switzerland
• Tobacco Manufacturing
• 700 & Above Employee

• Head of Sales

  • Dec 2007 - Nov 2012

  Responsible to: Country Manager, Bangladesh Philip Morris International, from Dec 2010. General Manager, Indian Sub-Continent, Philip Morris International, New Delhi, from Dec 2007- Nov 2010. Dotted reporting line Supervisor – Vice-President, Indo-China Region, Hong Kong. Position Responsibilities: Responsible for the Field Sales Strategy and Business unit in Bangladesh market. Provide guideline and develop local licensee partner to launch and grow Marlboro share in Premium segment. Lead and coach the Sales Team according to Philip Morris best practices and philosophy. Major Achievements: Launched world’s number one cigarette brand Marlboro in Bangladesh in 2008 Launched Marlboro Gold in 2011 and Marlboro RED in 2012 Achieved 5.7% market share by 7 months in Marlboro operating market Achieved 47% Marlboro Gold share by 7 months in Lights category. Obtained legal approval for the company opening in Bangladesh Developed PMI corporate business office and team in Bangladesh Manage financial transactions and expenses in Bangladesh market Managed Supply chain and cigarette toll manufacture business model in Bangladesh Build and lead Philip Morris sales team in Bangladesh from day one Manage and guide local licensee Akij Group to deliver results according to market objectives Career Achievements Highlights - Achieved, Performance for Excellence Award, Philip Morris Asia, 2009, Second highest international employee honor from Philip Morris International.



ISIS Foods Bangladesh Ltd

• General Manager

  • Aug 2006 - Nov 2007

  Responsible for the country business for Danish food company.Responsible to: Managing Director and the Board of Directors with representation from Denmark and Bangladesh. Position Responsibilities: To build and manage an operational team, facilities and processes that can lead to the establishment of the company with 12 direct and 100+ indirect employees to start with, to sale and source products from ISIS International ApS concept. Primary Responsibilities: - Being the daily leader of the organisation. - Supervise, guide and lead Toll Manufacturing process with 5 different plants. - Launch company from the ground up to include market research, business planning, licensing/legal, creating strategic alliances, assembling team, and developing industry awareness. - Provide budgets, progress and management reports on implementation of the project to the Board of Directors on a monthly basis. - Ensure manpower is recruited based on the specifications provided by the Board of Directors. - Build manpower capabilities and systems that will facilitate the goals of the company even though they are recruited by Toll Manufacturers. - Initiate Toll Manufacturing agreement on Ice cream, Sweetener, Biscuit and Juice category. - Hold full P&L and operations management responsibility. - Develop business plan and created vision for the business.



Wesly International Ltd.

• United Arab Emirates
• Consumer Goods
• 1 - 100 Employee

• Country Manager

  • 2005 - Jul 2006

  Report directly to Global Head of Sales and Marketing and Global Head of Operations, Dubai. Position Objectives: To direct, promote, and coordinate the operations of the cooperative in a manner that will optimise the cooperative’s market share and savings, improve the cooperative’s efficiency, help achieve the cooperative’s mission and goals, and result in outstanding customer service. Position Responsibilities: The Country manager’s responsibilities involve supervision, marketing, profitability and sales, service, reporting, capital requirements, and other duties as assigned by the board of directors. The Country manager maintains a positive attitude that promotes teamwork within the cooperative and a favourable image of the cooperative.



British American Tobacco

• Italy
• Tobacco
• 1 - 100 Employee

• Area Manager - Marketing

  • 1999 - Jul 2005

  Responsibilities: Strategy and Planning: Develop and execute sales, operational and marketing plans to successfully launch franchise brands in the business. Develop and implement Area business plan aliened with the objectives of Regional business plan to achieve the Company business objectives for every year. area distribution plan, which is aliened with distribution channels. Plan and execute manpower, logistic and sales forecast for the Supply Chain Management: Demonstrates a comprehensive knowledge of trade terms, which are consistent with agreed company policies. Demonstrated full knowledge of the channels into which each distributor sales.Ensure Area distribution objectives of company brands are achieved by trade channels and outlet types in order that product availability is maximized in line with strategies and the needs of the market. Resource Management: Plan and manage financial accounts and assets for the area to ensure that marketing resources are spent in most efficient and effective manner possible. PoP Management: Establish close working with the trade in order to gain high level of trade support and loyalty whilst enhancing understanding of the trading environment. Account Management: Development of strategic financial and other resource plans that are consistent with the overall business objectives of the company. Motivate and develop distributor accounts of the area to perform better and contribute to the company’s profitability. Maintain good relations with marketing agencies and achieve the best output from expected timeframe. Information Management: Ensure research data is effectively used to identify both business opportunities and potential problem area. Develop appropriate Data collection programmers are in place and effectively implemented. Develop Territory Officers through on-the-job training, accompaniment, coaching, guiding and delegating jobs for readiness of their next roll.



Rothmans of Pall Mall Internationa

• Country Representative

  • Jun 1996 - Jul 1999

  Responsibilities: - Engage in overall market supervision for Rothmans of Pall Mall business in Bangladesh market. - Collect competition (BAT) brands performance date and provide reports with analysis. - Generate distribution network intelligence report on Cigarette industry and provide reports to Marketing Manager to India Office. - Developed distribution infrastructure for Bangladesh market and ensure competitive edge over competition. Ensured brand presence across the country through passive distribution channel. - A comprehensive tobacco market study was done reported to Delhi and Dubai Office on Bangladesh. - Developed strong passive distribution channel in Bangladesh and gained significant market share by one year for London King Size cigarette through effective relationships with wholesale trade partners. .