Arieta Palevic

Marketing and Communications Manager at NewFest
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area

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Experience

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Marketing and Communications Manager
      • Mar 2022 - Present

      –Manages all marketing & communication efforts for the Annual New York LGBTQ+ Film Festival –Manages 3 part-time staff and various freelancers year-round and a team of 6 during the festival from Aug-Nov –Maximizes social media impact with thoughtful content creation (increase from 10k to 17k followers in 1 year, on track to reach 20k by the end of 2023) –Manages website, including adding events, updating assets, and using HTML/CSS to improve website design & structure –Expands NewFest’s 2020 rebranding through numerous touchpoints, including website, social, and email campaigns –Designs various marketing assets, including sponsorship decks, wrap reports, social media content, key art, and more –Lead on all email communication efforts, including creating emails for various audience segments –Manage digital advertising for year-round events, festival and individual films –Oversee design and production of all printed collateral, including direct mail campaigns, print advertising, sponsorship decks, signage, etc. –Provide sponsor and partner visibility via communications channels, including social media portions of sponsor and partner agreements –Collaborate with programming and development departments to create compelling content that supports attendance, reaches wider communities, and drives engagement –Correspond and coordinate with existing and new community partners on promotional efforts for partner events –Attend events and execute engaging live coverage of NewFest events on Instagram and Twitter and direct interns to do the same –Pitch creative concepts for organization-wide social media initiatives, influencer outreach, and campaigns, and work with external PR team on press communication –Report actionable insights and KPIs for all communication efforts on a regular basis Show less

    • Graphic Design
    • Founder & Principal Designer
      • Jan 2021 - Present

      Peaches Design is an innovative brand identity studio built with passion and curiosity. We're here to translate the essence of your brand into a strong visual identity. –Provides freelance graphic design services on an ongoing basis –Sells merchandise in a shop online and at in-person events (screenprinted t-shirts, totes, keychains, etc) Peaches Design is an innovative brand identity studio built with passion and curiosity. We're here to translate the essence of your brand into a strong visual identity. –Provides freelance graphic design services on an ongoing basis –Sells merchandise in a shop online and at in-person events (screenprinted t-shirts, totes, keychains, etc)

    • United States
    • Media Production
    • 1 - 100 Employee
    • Video Intelligence Manager
      • Feb 2020 - Jan 2022

      -Oversaw a team of 3 team members and 2 interns -Reduced cost per report by 60% in 6 months -Conducted large scale data collection and increased data accuracy from 60% to a consistent >90% -Project managed the VI team report workflow and timelines of 6-8 reports at any given time -Oversaw the UX Designer and assisted with creating wireframes and usability testing -Worked with the Engineering and Product teams to design and improve the usability of our machine-learning software -Supervised, trained, and managed the full-time team intern and the summer intern program -Collected and delivered performance statistics regularly Show less

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Administrative & Development Coordinator
      • Jun 2018 - Jan 2020

      -Coordinated all logistics for major events including booking and coordinating with venue, providing catering, tracking guests, and fundraising. -Constructed grant applications and conducts prospect research. -Tracked donations and writes acknowledgement letters. -Coordinated with bookkeepers to maintain financial records and assists with yearly audit. -Supervised external internship program by meeting interns biweekly to ascertain progress and conducting site visits as needed. -Conducted digital media responsibilities including creating event posters, updating Wordpress website, and sending e-blasts via Salesforce. -Coordinated vendor accounts and files; collect; assist with management of accounts payable/receivables; code and scan bills in coordination with bookkeepers; manage petty cash and make deposits to bank -Managed HR-related accounts and files, including new hire processing, insurance contracts, 403(b) plan, TransitChecks, vacation bank, and health benefit accounts. -Managed day-to-day office systems including mail, postage machine, general phone line, office supplies, refreshments etc. -Managed office space usage including communication with school administration and custodial staff to secure permits and other needs. -Managed order processing and fulfillment of all DVD/Book sales; assist with sales promotion and video distribution as needed -Assisted with EVC screenings, rough-cuts, and portfolio sessions as programmatic support, as well as EVC fundraising events as needed -Assisted with EVC’s social media postings as needed -Other duties as assigned Show less

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • House Photographer
      • Jun 2018 - Mar 2019

      -Captured step & repeat, Q&A sessions, award ceremonies, and special events. -Captured step & repeat, Q&A sessions, award ceremonies, and special events.

    • United States
    • Insurance
    • 1 - 100 Employee
    • Marketing Associate
      • Feb 2017 - Jun 2018

      –Designed and printed postcards for community distribution and advertising –Managed paid digital and print advertising –Designed and wrote copy for fundraiser brochures and marketing materials –Created targeted mailing lists and arranged mailing of letters or postcards –Created a consistent social presence with client appreciation posts and informative and reassuring posts about insurance –Compiled weekly newsletter to be sent out to the client base –Arranged company tables at various community events for community outreach –Created a website for the company fundraiser –Wrote copy based on given information that was easily digestible and understandable for marketing materials and brochures Show less

    • United States
    • Photography
    • 200 - 300 Employee
    • Full-Time Programs Assistant
      • Jul 2015 - Aug 2016

      –Planned 8 events (50-100 people each) by tracking rsvps, attaining food and beverage, and clarifying logistics. –Tracked grade submissions for over 80 courses per trimester with a detailed excel spreadsheet. –Proof read the student handbook of >150 pages that was collaboratively written by the Chairs and Deans. –Created course description and schedule handout per trimester with given information. –Managed daily uploading activities of the student opportunities blog and formatted given information for uniformity. –Maintained correspondence with prospective students. –Maintained student and faculty database, event registration spreadsheets, and weekly registration record. Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Video Director/Photography Teacher
      • Sep 2014 - Mar 2015

      –Taught lessons on photography to assist doctoral research by exploring the topic of food security in children living in a homeless residence. –Organized photographic excursions that developed students physical, emotional, and social growth in photography –Utilized positive reinforcement to redirect energy into something constructive –Assigned homework and conducted portfolio review sessions with the class –Taught lessons on photography to assist doctoral research by exploring the topic of food security in children living in a homeless residence. –Organized photographic excursions that developed students physical, emotional, and social growth in photography –Utilized positive reinforcement to redirect energy into something constructive –Assigned homework and conducted portfolio review sessions with the class

Education

  • Pratt Institute
    MS, Information Experience Design (IxD)
    2020 - 2022
  • St. John's University
    B.A., Sociology
    2013 - 2017
  • Fiorello H. LaGuardia High School
    High School Diploma, Art/Art Studies, General
    2009 - 2013

Community

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