Experience

Koalys - A SHOEBOX COMPANY

• Israel
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Chief Marketing Officer

  • Jul 2019 - Present

  Koalys is a comprehensive SaaS platform for hearing care featuring Tele-Audiology and Home Audiology applications. Our solutions are web & cloud based, digital and mobile. We provide efficient means to perform hearing tests for screening, diagnostic and hearing aid fitting. Our turnkey solutions are designed for retailers, digital health providers, medical practitioners, ENT physicians and audiology professionals. Koalys is a comprehensive SaaS platform for hearing care featuring Tele-Audiology and Home Audiology applications. Our solutions are web & cloud based, digital and mobile. We provide efficient means to perform hearing tests for screening, diagnostic and hearing aid fitting. Our turnkey solutions are designed for retailers, digital health providers, medical practitioners, ENT physicians and audiology professionals.



Media Shakers .

• Eswatini
• Technology, Information and Internet
• 1 - 100 Employee

• General Manager

  • Jun 2018 - Apr 2019

  MediaShakers is a leading digital marketing company in the Ad-Tech industry. We deliver a full range of solutions to Advertisers and Publishers in Video, Display and Mobile Performance. - Crafted and executed the overall company strategy to increase profitability- Restructured the various departments to cut costs and enhance efficiencies - Led and motivated employees to enhance engagement and fulfill potential- Oversaw all operations and business activities to ensure they produce the desired results Show less

• Director Of Marketing & Business Development

  • Mar 2017 - May 2018

  - Designed and implemented overall marketing strategy to increase awareness and generate leads- Recruited, trained, coached and managed teams; defined work methods, processes and priorities- Managed the full new client acquisition cycle: identifying, soliciting, negotiating, contract signing- Developed and drove new growth engines: identified opportunities, prepared business plans, launched



ESN Global Media Ltd.

• Israel
• Technology, Information and Internet
• 1 - 100 Employee

• Head of Media Buying & Affiliate Marketing

  • Apr 2013 - Mar 2017

  ESN Global Media specializes in innovative Sales and Marketing solutions to the financial sector. - Translated the brand’s mission, vision, and values into cutting-edge marketing initiatives - Led, managed and trained a team of regional marketing managers - Managed and allocated the advertising budget to acquire new customers and enhance sales - Optimized digital and offline marketing efforts based on data analysis, maximizing ROI - Created local marketing plans including budget, KPIs and activities to improve conversion rate - Introduced new brands, penetrated new markets, launched new products - Identified various target audiences, addressed the right messages to the right customers - Executed marketing plans both on the performance and branding level Show less



Ariel Naggar Consulting

• Marketing Strategy & Business Development Consultant

  • May 2006 - Sep 2013

  - Identified potential clients, initiated first contact, pitched and closed deals - Consulted top management in fields of strategy, sales & marketing and business development - Performed competitive analysis of client industry and devised strategy to grow the business - Identified potential clients, initiated first contact, pitched and closed deals - Consulted top management in fields of strategy, sales & marketing and business development - Performed competitive analysis of client industry and devised strategy to grow the business



Hair Clinic

• VP of Marketing & Business Development

  • Apr 2008 - May 2012

  Hair Clinic Laboratories aims to provide its clients with the most advanced diagnostic and treatment for hair and scalp problems. - Led the expansion of the business and positioned Hair Clinic as the market leader in its field - Managed the advertising budget to generate quality leads and acquire new customers - Owned the brand strategy and the go-to-market plan, driving the marketing vision and strategy - Devised and executed business development initiatives to create new sales opportunities - Recruited, managed and coached the sales & marketing team, redefined processes - Drove strategy and execution of marketing programs across digital and offline channels - Orchestrated execution of quality activities and marketing deliverables including events, collaterals, PR, campaigns Show less



Yissum Strategies

• Israel
• Business Consulting and Services
• 1 - 100 Employee

• Consultant - Business Development & Marketing

  • Mar 2005 - Apr 2006

  Yissum Strategies has been advising leading international and Israeli companies. - Consulted various clients from the financial industry - Crafted marketing plans, including business development initiatives - Developed alliances with strategic business partners Yissum Strategies has been advising leading international and Israeli companies. - Consulted various clients from the financial industry - Crafted marketing plans, including business development initiatives - Developed alliances with strategic business partners



GE

• United States
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Marketing Channel Manager

  • Mar 2003 - Dec 2004



RR Donnelley

• United States
• Advertising Services
• 700 & Above Employee

• Marketing & Business Development MBA Internship

  • Jun 2002 - Sep 2002



Oscar Gruss and Son Incorporated

• Financial Services
• 1 - 100 Employee

• Sales Trader

  • Feb 2000 - Jul 2001