Experience

Intelsio Inc (Formerly Mobile Focused Media)

• United States
• Advertising Services
• 1 - 100 Employee

• Media Manager

  • Jun 2021 - Present

  - Daily oversight of Google Ad Click to Call campaigns with monthly budgets of over $80,000 a month. - Participate in media planning to identify target audiences and craft effective campaigns. - Help identify target audiences and plan media campaigns. - Experiment with new ad platforms. - Ensure ads and creatives and displayed accurately. - Monitor costs and return on investment (ROI). - Daily oversight of Google Ad Click to Call campaigns with monthly budgets of over $80,000 a month. - Participate in media planning to identify target audiences and craft effective campaigns. - Help identify target audiences and plan media campaigns. - Experiment with new ad platforms. - Ensure ads and creatives and displayed accurately. - Monitor costs and return on investment (ROI).



FootGolf San Diego

• Spectator Sports

• Chief Birdie Officer

  • Jan 2015 - Present

  FootGolf San Diego is the driving force behind the fastest growing sport in the country. Part soccer and part golf, it's a great new game that is ideal for all ages and abilities, affordable, and most of all, fun to play. My goal is to spearhead the local development of the sport. Duties include: Ø Marketing Outreach- Create social media campaigns, brand messaging, promotional material for on-site appearances. Ø Event Management- Lead corporate team building, youth soccer club outings, put on fundraiser tournaments. Ø Sponsorship Activation- Collaborate with local and national companies including soccerloco, New Balance Soccer, 91X, SKLZ. Ø Golf Course Partnerships- Work with golf courses to market footgolf to new audiences and create new revenue streams.



Faj Mahal Consulting

• Greater San Diego Area

• Freelance Copywriter and Marketing Strategist

  • Mar 2010 - Present

  Work with companies to create and implement marketing strategies, messaging, and identify media channels to reach target audiences; monitor results and adjust as necessary to maximize effectiveness. Clients include: Ø The Marvel Experience- developed marketing strategy, identified target audiences, created campaigns for web, social media, print, TV and radio advertising. Coordinated grassroots promotional efforts. Ø NeuroGym- manage social media content and strategies for multi-million dollar life science product company.



Underground Elephant

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Campaign Manager

  • Apr 2014 - Aug 2014

  Campaign manager and wordsmith for lead generation company in education and insurance categories.  Day to day handling of PPC and CPM ad campaigns, media ad buys, and retargeting campaigns. Worked extensively with Yahoo, Criteo, and Sitescout ad platforms.  Collaborated with graphic design team to optimize ads and landing pages that drive higher CTR and conversion rates.  Advanced marketing strategies for all initiatives to drive sales, boost brand awareness, and increase lead conversions across all media channels and industry verticals.  Created content for digital campaigns including social media, display and mobile advertising, search, SEO, and e-newsletters targeted to both B2B and B2C audiences.



Gam3rCon

• Greater San Diego Area

• Sponsorship and Marketing Manager

  • Feb 2011 - Apr 2014

  Bringing gamers and businesses together at the coolest gaming convention during Comic Con week  Identified and pursued prospects, developed value propositions, presented packages to potential sponsors, ensured activation and execution throughout event.  Secured over $30,000 in sponsorships from clients including Microsoft, USAopoly, Coleman University, Natrol, New School, and more.  Created content for website, social media campaigns, marketing materials, and sales collateral. Bringing gamers and businesses together at the coolest gaming convention during Comic Con week  Identified and pursued prospects, developed value propositions, presented packages to potential sponsors, ensured activation and execution throughout event.  Secured over $30,000 in sponsorships from clients including Microsoft, USAopoly, Coleman University, Natrol, New School, and more.  Created content for website, social media campaigns, marketing materials, and sales collateral.



Indyme Solutions

• United States
• Software Development
• 1 - 100 Employee

• Marketing Manager

  • Sep 2011 - May 2012

  Builder of a powerful marketing material arsenal, sales team wrangler, PowerPoint guru  Collaborated with VP of Sales to develop effective B2B sales strategies for sales team.  Created sales presentation decks for meetings with C-level executives of Fortune 500 Companies.  Worked closely with external ad agency to build marketing collateral highlighting benefits of Indyme products for potential clients. Builder of a powerful marketing material arsenal, sales team wrangler, PowerPoint guru  Collaborated with VP of Sales to develop effective B2B sales strategies for sales team.  Created sales presentation decks for meetings with C-level executives of Fortune 500 Companies.  Worked closely with external ad agency to build marketing collateral highlighting benefits of Indyme products for potential clients.



Karl Strauss Brewing Company

• United States
• Food and Beverage Services
• 100 - 200 Employee

• Marketing Program Manager

  • Aug 2008 - Jan 2010

  Right hand man to VP of Marketing, de facto project manager, creator of the Karl Strauss “story”  Created content for beer labels and packaging, website, menus, and sales pieces.  Helped develop and execute complete re-branding strategy including new product launches, graphic design, marketing collateral, and website content that increased exposure and sales.  Facilitated efficient and organized communication channels between Production, Sales, and Restaurant divisions to ensure alignment on company-wide marketing initiatives.  Led efforts to participate in nationwide beer festivals and contests, resulting in multiple awards and massive increase in brand exposure.



iGolf/ L1 Technologies

• Greater San Diego Area

• Marketing & Public Relations Manager

  • Nov 2006 - Jun 2007

  One man marketing department, attention getter for start-up GPS golf device company  Generated content, design concepts for product packaging, website, press releases, and magazine ads.  Analyzed golf market, developed marketing strategy for golf GPS device product line, including building brand awareness, target market identification, and retail and online distribution.  Secured PR features on local TV news, sports and technology websites, radio talk shows; coordinated appearances at trade shows and local charity golf tournaments.



iHeartMedia

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Promotions Coordinator

  • Oct 1999 - Oct 2005

  Captain of the Street Team, Liaison to On-Air and Sales staff, Gatekeeper of Prizes, King of the Interns  Created online and on-air content in support of radio station promotions for on-air talent, website, weekly e-newsletter and 91X Street Team.  Produced concert festivals with 15,000+ attendees, coordinated vendor booths, security needs, VIP area, and talent meet and greets.  Provided sales team with dynamic sales proposals that increased non-traditional revenue streams.  Supervised 91X Promotions staff and interns; handled scheduling, events, discipline, hiring/firing.