Ariela Masarsky

UX Content Writer at Sweetch
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Contact Information
us****@****om
(386) 825-5501
Location
Tel Aviv District, Israel, IL
Languages
  • English Native or bilingual proficiency
  • Hebrew Native or bilingual proficiency
  • Russian Elementary proficiency
  • French Elementary proficiency

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Experience

    • Israel
    • Hospitals and Health Care
    • 1 - 100 Employee
    • UX Content Writer
      • Nov 2021 - Present

      • Creating and managing engaging content for our apps' users across the globe • Collaborating closely with the product team and behavioral scientist in order to define new features that will improve users' engagement significantly • Creating and managing engaging content for our apps' users across the globe • Collaborating closely with the product team and behavioral scientist in order to define new features that will improve users' engagement significantly

    • United Arab Emirates
    • Real Estate
    • 200 - 300 Employee
    • Marketing Specialist
      • Mar 2018 - Present

      • Creating visual content for brands’ social media channels – producing photo shoots and videos. • Developing marketing content for various clients – product stories, papers, datasheets, blogs, social media, websites, video scripts, presentations, press releases, etc. • Creating Consulting clients and helping them build their marketing and content strategy on social media platforms such as Instagram, Tik Tok and Facebook. • Marketing writing – presentations, press releases. • Creative writing – business names, slogans, tag lines, video scripts. • Content writing – websites, social media posts, brochures. Show less

    • Israel
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Manager
      • Sep 2020 - Nov 2021

      • Managing Facebook, Instagram and Tik Tok pages for various clients • Creating compelling content, large-scale social media campaigns, activities, and tracking trends on social media platforms • Assisting in clients’ branding processes • Managing Facebook, Instagram and Tik Tok pages for various clients • Creating compelling content, large-scale social media campaigns, activities, and tracking trends on social media platforms • Assisting in clients’ branding processes

    • Project Manager
      • Jan 2019 - Feb 2020

      • Improving productivity and simplifying processes while meeting strict deadlines and overseeing performance according to company KPIs. Completed the company's largest project within three months, 3 months ahead of schedule, allowing immediate revenue generation. • Establishing the company's sales department, supporting the product adoption of our customers worldwide. Creating the department’s processes, manuals and standards. Implementing efficiency tools, characterizing the CRM requirements and setting the company's SLA. • Managing and training a team of 30 sales representatives, increasing the company’s quarterly revenues by 26%. • Full responsibility over the company's supply chain: end to end processes, working closely with R&D, marketing and production. Sourcing new services and suppliers, handling negotiations and contracts, reducing the company's costs by 30%. • Coordinating internal resources and executing projects successfully. Show less

    • Israel
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Social Media Marketing Manager
      • Dec 2016 - Dec 2018

      • Creating an online marketing strategy for various lifestyle brands • Managing the brands’ social media channels and online communities including Instagram, Facebook and Twitter • Creating visual content for the brands’ social media channels • Managing the international social media team – 24 employees • Creating an online marketing strategy for various lifestyle brands • Managing the brands’ social media channels and online communities including Instagram, Facebook and Twitter • Creating visual content for the brands’ social media channels • Managing the international social media team – 24 employees

  • Toro Media
    • Herzliya Area, Israel
    • Account Manager
      • Oct 2014 - Jul 2016

      • Generating new business using existing and potential costumer networks • Acting as the POC for costumers’ individual needs • Reaching sales targets that were set by the team leader, increasing the company’s annual revenues by 17% • Generating new business using existing and potential costumer networks • Acting as the POC for costumers’ individual needs • Reaching sales targets that were set by the team leader, increasing the company’s annual revenues by 17%

Education

  • IDC Herzliya
    Master of Arts (M.A.), Political Science and Government
    2016 - 2018
  • Cevro Institute, Prague
    Master of Arts (M.A.), Political Science and Government
    2017 - 2017
  • Reichman University
    Bachelor of Arts (B.A.), Communication and Media Studies
    2013 - 2016

Community

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