Experience

Playtika

• Israel
• Computer Games
• 700 & Above Employee

• Strategy Manager

  • May 2023 - Present



JustPlay.LOL

• Israel
• Mobile Gaming Apps
• 1 - 100 Employee

• Head Of Operations

  • Mar 2020 - Jul 2023



Chemipal

• Israel
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Brand Manager

  • 2017 - 2018

  Dermo-cosmetics and medical devices brand Manager, reporting directly to the CEO. ● Establish and implement all marketing and commercial strategy from A to Z. ● Managing P&L, including: building forecast, profitability plans, pricing models, marketing & commercial budget ● Initiating business models, performance analysis and market evaluation. ● Build & maintain an executive relationships with business customers and influencers: defining sales, marketing goals and GTM. ● Planning and executing marketing and commerce work plans (launches, trade, sales promotions, co-operations, BTL activities, digital campaigns (SEO/SEM/Facebook/ Instagram/ Taboola and Influencers) ● Built & managed E-commerce website funnel to improve website ROI and consumers’ conversion rates. ● Managing category development in all channels, including innovation, POS insight, pricing strategy, trade activities, Planogram, etc. ● Responsible for consumer service and medical sales representative. Show less



Ceragon Networks

• Telecommunications
• 700 & Above Employee

• Global Financial Analyst

  • Feb 2016 - Apr 2017

  Global Business Analyst in Financial, Planning and Analysis (dFP&A) Department *Perform detailed analysis of multi-million dollar deals to determine net contributions including COGS, taxes, shipments, OPEX. *Contribute to ongoing updates of budget vs. actual for quarterly and annual reports. *Examine complex purchase orders for consistency with contract-profitability analysis. Global Business Analyst in Financial, Planning and Analysis (dFP&A) Department *Perform detailed analysis of multi-million dollar deals to determine net contributions including COGS, taxes, shipments, OPEX. *Contribute to ongoing updates of budget vs. actual for quarterly and annual reports. *Examine complex purchase orders for consistency with contract-profitability analysis.



ChessMatec.com - Chess for Kids

• Israel
• E-Learning Providers
• 1 - 100 Employee

• Product and International Manager

  • 2009 - 2016

  ChessMatec is a global Edtech company developing cross platform chess app for developing life skills of the 21st century with over 300K students worldwide. ● Managed Project Coordinators and instructors (total of 100 employees). ● Identify new business opportunities - Including new markets, growth areas, trends, customers, products and services. ● Developed annual business & marketing strategy within budgets. ● Build and maintain long-term relationships with new and existing customers. Show less