Ariel J. Smith, MBA

Social Media Coordinator at FSU College of Communication & Information
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Contact Information
us****@****om
(386) 825-5501
Location
Tallahassee, Florida, United States, US

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Credentials

  • Adult First Aid/CPR/AED
    American Red Cross
    Sep, 2023
    - Nov, 2024
  • Notary Public
    State of Florida
  • Social Media Marketing
    HubSpot Academy

Experience

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Social Media Coordinator
      • Aug 2022 - Present

      Pioneered a team of 8 to organically increase our social media following within two semesters on Instagram by 130%, TikTok by 7,950% and Twitter by 82% while accurately communicating and representing ESPN, The ACC Network and FSU Athletics brand identity and voice.

    • Finance Coordinator - Seminole Productions
      • Aug 2021 - Present

      Optimized long-range budget planning by implementing a capital outlay plan for 5 ESPN TV studio control rooms and all capital equipment totaling over $5 Million. Develops and oversees the department’s annual operating budget of $2 million+ in auxiliary funding, procurement, travel, administration and accounting processes.

    • Administrative Associate - iSchool
      • Nov 2017 - Aug 2021

      Promoted marketing and led cross-functional teams to execute large departmental events and coordinates logistics for optimal turnout. Reconciled 117 financial and scholarship accounts totaling $1.1 Million+ for the college.

    • United States
    • Business Consulting and Services
    • Founder
      • Mar 2021 - Present

      Equips small businesses with the social media marketing consulting to 'expand their brand'. Provides career professionals across various industries with the necessary tools to identify their 'seat at the table'. Equips small businesses with the social media marketing consulting to 'expand their brand'. Provides career professionals across various industries with the necessary tools to identify their 'seat at the table'.

    • United States
    • Retail
    • 700 & Above Employee
    • FIT Intern, Assistant Store Manager
      • May 2017 - Feb 2018

      Constructed and optimized content for the national Gap Inc. FIT Intern Instagram page. Exceeded target KPI’s while managing a $2.5 Million volume Gap store while effectively coaching 30 sales associates. Implemented company-wide policies regarding the recruitment and retention of future interns for the Director of Human Resources. Constructed and optimized content for the national Gap Inc. FIT Intern Instagram page. Exceeded target KPI’s while managing a $2.5 Million volume Gap store while effectively coaching 30 sales associates. Implemented company-wide policies regarding the recruitment and retention of future interns for the Director of Human Resources.

    • United States
    • Higher Education
    • 100 - 200 Employee
    • Facility Supervisor
      • Apr 2016 - Apr 2017

      Served on hiring panel to source, screen, select and conduct performance evaluations of over 30 employees in 3 departments. Ensured compliance by communicating policies and changes to over 3,000+ daily patrons.

    • Guest Services Representative
      • Apr 2015 - Apr 2017

Education

  • Florida State University
    Master of Business Administration - MBA, 3.63 GPA
    2018 - 2020
  • Florida State University
    Bachelor of Science (B.S.), Marketing
    2013 - 2017
  • Florida State University
    Bachelor of Science (B.S.), Business Administration and Management
    2013 - 2017

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