Experience

Paktor
• Singapore
• Technology, Information and Internet
• 1 - 100 Employee
• Assistant Digital Marketing Manager

  • Jul 2019 - Present


創業家兄弟股份有限公司 Kuobrothers Corp

• Senior Marketing Executive

  • Apr 2018 - Oct 2018

  Taipei, Taiwan • Developed and managed digital pay-per-click advertising programs using Google Ads, Facebook. > Responsible for driving sales conversion and increased customer retention. > Implemented google new advertisement solution (Smart Shopping Campaign) to uplift conversion rates by 124%. > Measured and reported performance on marketing effectiveness/efficiency KPI including incremental revenue, lead generation, ROAS, and cost per action. • Collaborates with CRM… Show more • Developed and managed digital pay-per-click advertising programs using Google Ads, Facebook. > Responsible for driving sales conversion and increased customer retention. > Implemented google new advertisement solution (Smart Shopping Campaign) to uplift conversion rates by 124%. > Measured and reported performance on marketing effectiveness/efficiency KPI including incremental revenue, lead generation, ROAS, and cost per action. • Collaborates with CRM teams to execute campaigns and maximize ROAS. > Executed a loyalty reward point campaign to increase customer retention 6%. > Implemented a viral marketing campaign to reach potential new customers. > Monitored, tested, and adjusted campaigns to increase CTR and conversion rate, analyze, and report on campaign performance to assess impact and influence. Show less



早餐吃麥片/運動吃蛋白/UrMart

• Taiwan
• Retail
• 1 - 100 Employee

• Marketing Executive

  • Mar 2016 - Mar 2018

  Taipei, Taiwan • Responsible for creating and implementing digital marketing campaigns that drove sales conversion and increased customer engagement for 3 online stores (早餐吃麥片、運動吃蛋白、Urmart) • Execution of campaigns across all digital channels including Facebook paid ad, Google Ads. • Performed weekly/ monthly adjustments on campaigns in order to maximize performance within the current budget. • Produced daily, weekly, monthly, and quarterly performance reports using Google Analytics; determining… Show more • Responsible for creating and implementing digital marketing campaigns that drove sales conversion and increased customer engagement for 3 online stores (早餐吃麥片、運動吃蛋白、Urmart) • Execution of campaigns across all digital channels including Facebook paid ad, Google Ads. • Performed weekly/ monthly adjustments on campaigns in order to maximize performance within the current budget. • Produced daily, weekly, monthly, and quarterly performance reports using Google Analytics; determining key metrics that were of primary importance to sales and drove actionable insights from data analysis > User journey improvement through A/B testing. > Led a website optimization project of product page, homepage layout, and menu list improvement. Conversion rate was increased by 42% accordingly. > Optimized the menu list improved the new visitor experience and CTR was increased by 46.8%. • Achieved MoM revenue growth by 32%, and broke sales record within the current budget. Show less



金車關係企業 King Car Group

• Media Planner

  • Mar 2015 - Mar 2016

  Taipei, Taiwan • Responsible for planing and purchasing media (Radio, TV). • Assisted in TVC shooting and production. • Coordinated with TV shows for embedded advertising. • Organized press conference for new product launched (KAVALAN whisky).