Experience

BINA: The Jewish Movement for Social Change

• Israel
• Civic and Social Organizations
• 1 - 100 Employee

• Marketing And Advertising Manager

  • Oct 2021 - Present



My Bundles

• Israel
• Retail

• Entrepreneur and Project Manager

  • May 2019 - Jan 2022

  Implementation, execution and management of an urban e-commerce project. Research management, preparation of a business & marketing plans, recruitment of personnel (software programming, administrative, marketing & sales). The e-commerce mall is active, including an independent courier system, and unites over a hundred stores. Implementation, execution and management of an urban e-commerce project. Research management, preparation of a business & marketing plans, recruitment of personnel (software programming, administrative, marketing & sales). The e-commerce mall is active, including an independent courier system, and unites over a hundred stores.



ADSELF

• Ramat Gan Area, Israel

• Co-Founder

  • Nov 2017 - May 2019

  COO & Media maneger • Founder and ongoing manager of this startup business—virtual advertising firm for small-and-medium-sized businesses. • Enlisting partners, writing business plans, designing specifications and professional and operational management of advertising system. • Negotiating with investors, contracts and agreements with suppliers. • Preparing sales and marketing plans, preparing financial models. COO & Media maneger • Founder and ongoing manager of this startup business—virtual advertising firm for small-and-medium-sized businesses. • Enlisting partners, writing business plans, designing specifications and professional and operational management of advertising system. • Negotiating with investors, contracts and agreements with suppliers. • Preparing sales and marketing plans, preparing financial models.



Gal Oren Advertising agency

• Ramat Gan Area, Israel

• Marketing Advertising Specialist Manager & Media Acquisition Department Manager

  • Jun 2016 - Jul 2018

  • Planning and re-establishing media department specializing in the Haredi and National Religious sectors, following a media company model: journalism, signage, radio, digital (display, mobile, socials), social networks, managing Facebook pages, promotion, production. • Recruiting and training suitable personnel. • Strategic planning, conducting acquisitions and campaign analysis for Gal Oren and other clients such as general and sector-based advertising agencies and large Israeli media companies. • Conducting negotiations: acquisition contracts, negotiations, commercial, and fees with various media outlets. • Among the agency’s customers: Tnuva, Meuhedet Health, Bank Hapoalim, Hogla-Kimberly (Kimberly-Clark), and more. Show less



Drori Aroeti Bermn

• Tel Aviv Area, Israel

• Executive VP - Client Manager, Media Manager & Acquisitions Department Drori Aroeti Berman

  • May 2005 - Jul 2016

  VP of cliants & Mdia menager & Purchting manager Subsidiary compeny of GITAM BBDO advertising agency (former Subsidiary compeny of Adler Chomsky Varshavsky& Greey advertising agency). • Determining marketing strategy and advertising policy for leading international and Israeli clients in commercial, vehicle, pharmaceuticals, food, and academic industries. • Managing and applying comprehensive branding processes (brand-building, brand “conversion,” strengthening and preserving brand values). • Marketing environment analysis, competition, product development, partnership and business opportunities. • Managing budget department, creative staff, graphics studio, media, and external suppliers. • Preparing marketing and promotional plans from the initial strategic stages through ideas, realization, to ad effectiveness testing, both internally and externally. • Planning media, negotiations and media acquisitions and supervising performance. Developing marketing channels, recruiting clients. • Broad and comprehensive knowledge both of ATL/BTL media and digital media. • Broad knowledge and experience in public relations, producing print, TV, radio, sales promotions, exhibitions. • Clients included: Johnson & Johnson, Janssen Pharmaceuticals, Shlomo Group (Shlomo SIXT), Arkia, Metro Motor (importer of San Yang, Kawasaki, and Yamaha), Ruppin Academic Center, Grand Canyon Shopping Center, Bayit Bakfar Residential Centers, Tiv Taam, Dorot – garlic and herb products, and more. Show less



McCann-Tofer Agency

• Tel Aviv Area, Israel

• Senior Client Manager & Supervisor, McCann-Tofer Agency (division of McCann, formerly Herbst-Tofer)

  • Jan 2004 - May 2005

  • Establishing and planning marketing communication policies and advertising for leading international and Israeli clients in the capital market, high-tech, education, and pharmaceutical fields. • Managing budget cluster, creative team, graphics studio, media, and external suppliers • Preparing marketing and promotional plans, media planning and acquisition, integrated campaign international campaign. • Clients included: Epsilon Investments, Altshuler-Shaham Investments, Mivtach Simon Investment, Check Point, NDS, Levinsky College, Cellcom, Nisa Human Resources, Emda, Mishoo and Duet, Matrix IT, SAP, Amdocs, YES, Elta Systems, BHI (British pharmaceutical company Boots, maker of Nurofen and Strepsils). Show less



Gal BSD Advertising Agency

• Ramat Gan Area, Israel

• Senior Supervisor, Gal BSD Advertising Agency

  • Jan 2002 - Dec 2003

  • Determining marketing strategy and policies for leading clients in the Israeli market (Cellcom, Coca-Cola, Egged, Prigat, and more) in the religious and Haredi sectors. • Managing budgets, creative team, graphic studio, media, and external suppliers (PR, sales promotions). • Determining marketing strategy and policies for leading clients in the Israeli market (Cellcom, Coca-Cola, Egged, Prigat, and more) in the religious and Haredi sectors. • Managing budgets, creative team, graphic studio, media, and external suppliers (PR, sales promotions).



Koteret Marcom (Koteret Marketing Communications Group)

• Tel Aviv Area, Israel

• Manager, Advertising and Marketing Firm, Koteret Marcom (Koteret Marketing Communications Group)

  • Jan 2000 - Jan 2002

  • Establishing and managing advertising firm specializing in high-tech, communications, finance, biotechnology fields. • Determining marketing and communication strategies, tactics, advertising and marketing concepts . • Mapping and locating audiences, consumer behavior, market research analysis, competition, sourcing new products. • Managing client budget, media managing and planning, managing sales promotions activities and exhibitions. • Establishing and managing advertising firm specializing in high-tech, communications, finance, biotechnology fields. • Determining marketing and communication strategies, tactics, advertising and marketing concepts . • Mapping and locating audiences, consumer behavior, market research analysis, competition, sourcing new products. • Managing client budget, media managing and planning, managing sales promotions activities and exhibitions.



Thai Tourist Office in Israel, TAT

• Tel Aviv Area, Israel

• Marketing and Communications Advisor, Thai Tourist Office in Israel, TAT

  • Feb 1994 - Oct 2000

  • Writing marketing and communications strategic plans. • Tactical and operative advising in application of promotional activities, public relations, and sales promotion. • Writing marketing and communications strategic plans. • Tactical and operative advising in application of promotional activities, public relations, and sales promotion.



O.K. Advertising and Publicity Agency (later O.K. Symbol Peres)

• Tel Aviv Area, Israel

• Senior Account Executive Manager & Supervisor,

  • Jun 1996 - Jan 2000

  • Marketing and communications consultant, strategic planning and execution of ad campaigns for about 11 companies and organizations: subsidiaries of Bank Leumi (Leumi Ofek & Leumi PIA), Globes News, El-Gaucho, Rover and Land Rover, National Book Week, and more. • Marketing and creative management in the fields of consumer products, banking, information, food, fast food, real estate, recreation and culture, technology, and more. • Marketing and communications consultant, strategic planning and execution of ad campaigns for about 11 companies and organizations: subsidiaries of Bank Leumi (Leumi Ofek & Leumi PIA), Globes News, El-Gaucho, Rover and Land Rover, National Book Week, and more. • Marketing and creative management in the fields of consumer products, banking, information, food, fast food, real estate, recreation and culture, technology, and more.



Holon Institute of Technology, Kiryat Ono College of Photography

• Holon Area, Israel

• Lecturer

  • Oct 1996 - Jul 1999

  • Development and teaching of year-long Bachelor’s level course. Managing marketing, promotion, and public relations using computerized media as well as teaching year-long engineering course: Introduction to Marketing and Promotion. • Development and teaching of year-long Bachelor’s level course. Managing marketing, promotion, and public relations using computerized media as well as teaching year-long engineering course: Introduction to Marketing and Promotion.



Koteret Public Relations, Arieli Group, High-Tech Department

• Tel Aviv Area, Israel

• Senior Account Executive Manager Specialist

  • Mar 1993 - Jun 1996

  • Marketing and communications consulting for high-tech, financial, and stock companies. within Israel and internationally. (Hewlett-Packard – HP, Oracle, Aladdin, Orbit, and more). • Managing and organizing exhibitions and seminars, managing investor relations. • Marketing and communications consulting for high-tech, financial, and stock companies. within Israel and internationally. (Hewlett-Packard – HP, Oracle, Aladdin, Orbit, and more). • Managing and organizing exhibitions and seminars, managing investor relations.