Ariel Lee
Creative Director at ASI Business Group Inc.- Claim this Profile
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Bio
Kevin Eskew
As the Director of Marketing at Graphic Products, I worked closely with Ariel Lee for more than 6 years. During that time, Ariel continually proved herself to be one of my most-valued and reliable resources. Her work ethic, creative talent, and people management skills are exceptional. Ariel possesses the rare ability to balance a passion for creative design with business practicality and recognizes where compromises should and should not be made. I relied on her expertise and thoughtful insights to continuously bring projects to completion on time, within budget, and exceeding expectations. Ariel's expansive skill set, leadership, and ability to effectively manage large teams make her indispensable and allow her to make an immediate and positive impact.
Mitch Rehkopf
Mitchell Rehkopf, Professional sales representative, and former recruiter. I have had the pleasure of working with Ariel Lee for over a ten year period. I am happy to post a review on her behalf Every day in business people communicate with each other to achieve goals and to support one another with information. The how, when and where are always important when you are helping a long-time client or presenting information to a new prospect, and you want to make a great impression. In the business world, we will be judged. How accurate is your data? How does the product look? How soon can I receive the product? Can you provide me instructions that I can pass down to my people so that they can efficiently implement the products? Whenever I need a professional review of a proposal, contract, design, or art work supporting marketing and design. I have always trusted in the abilities and judgment of Ariel Lee. She brings a high level of energy and professionalism to any team that she is a part of. Whether she is leading or supporting you can count on Ariel to complete the work on time and to provide the team with several ideas on the how, when and where to best deploy information and products to support the client's needs. Ariel Lee is a true professional she delivers excellence consistently. You can always count on Ariel.
Kevin Eskew
As the Director of Marketing at Graphic Products, I worked closely with Ariel Lee for more than 6 years. During that time, Ariel continually proved herself to be one of my most-valued and reliable resources. Her work ethic, creative talent, and people management skills are exceptional. Ariel possesses the rare ability to balance a passion for creative design with business practicality and recognizes where compromises should and should not be made. I relied on her expertise and thoughtful insights to continuously bring projects to completion on time, within budget, and exceeding expectations. Ariel's expansive skill set, leadership, and ability to effectively manage large teams make her indispensable and allow her to make an immediate and positive impact.
Mitch Rehkopf
Mitchell Rehkopf, Professional sales representative, and former recruiter. I have had the pleasure of working with Ariel Lee for over a ten year period. I am happy to post a review on her behalf Every day in business people communicate with each other to achieve goals and to support one another with information. The how, when and where are always important when you are helping a long-time client or presenting information to a new prospect, and you want to make a great impression. In the business world, we will be judged. How accurate is your data? How does the product look? How soon can I receive the product? Can you provide me instructions that I can pass down to my people so that they can efficiently implement the products? Whenever I need a professional review of a proposal, contract, design, or art work supporting marketing and design. I have always trusted in the abilities and judgment of Ariel Lee. She brings a high level of energy and professionalism to any team that she is a part of. Whether she is leading or supporting you can count on Ariel to complete the work on time and to provide the team with several ideas on the how, when and where to best deploy information and products to support the client's needs. Ariel Lee is a true professional she delivers excellence consistently. You can always count on Ariel.
Kevin Eskew
As the Director of Marketing at Graphic Products, I worked closely with Ariel Lee for more than 6 years. During that time, Ariel continually proved herself to be one of my most-valued and reliable resources. Her work ethic, creative talent, and people management skills are exceptional. Ariel possesses the rare ability to balance a passion for creative design with business practicality and recognizes where compromises should and should not be made. I relied on her expertise and thoughtful insights to continuously bring projects to completion on time, within budget, and exceeding expectations. Ariel's expansive skill set, leadership, and ability to effectively manage large teams make her indispensable and allow her to make an immediate and positive impact.
Mitch Rehkopf
Mitchell Rehkopf, Professional sales representative, and former recruiter. I have had the pleasure of working with Ariel Lee for over a ten year period. I am happy to post a review on her behalf Every day in business people communicate with each other to achieve goals and to support one another with information. The how, when and where are always important when you are helping a long-time client or presenting information to a new prospect, and you want to make a great impression. In the business world, we will be judged. How accurate is your data? How does the product look? How soon can I receive the product? Can you provide me instructions that I can pass down to my people so that they can efficiently implement the products? Whenever I need a professional review of a proposal, contract, design, or art work supporting marketing and design. I have always trusted in the abilities and judgment of Ariel Lee. She brings a high level of energy and professionalism to any team that she is a part of. Whether she is leading or supporting you can count on Ariel to complete the work on time and to provide the team with several ideas on the how, when and where to best deploy information and products to support the client's needs. Ariel Lee is a true professional she delivers excellence consistently. You can always count on Ariel.
Kevin Eskew
As the Director of Marketing at Graphic Products, I worked closely with Ariel Lee for more than 6 years. During that time, Ariel continually proved herself to be one of my most-valued and reliable resources. Her work ethic, creative talent, and people management skills are exceptional. Ariel possesses the rare ability to balance a passion for creative design with business practicality and recognizes where compromises should and should not be made. I relied on her expertise and thoughtful insights to continuously bring projects to completion on time, within budget, and exceeding expectations. Ariel's expansive skill set, leadership, and ability to effectively manage large teams make her indispensable and allow her to make an immediate and positive impact.
Mitch Rehkopf
Mitchell Rehkopf, Professional sales representative, and former recruiter. I have had the pleasure of working with Ariel Lee for over a ten year period. I am happy to post a review on her behalf Every day in business people communicate with each other to achieve goals and to support one another with information. The how, when and where are always important when you are helping a long-time client or presenting information to a new prospect, and you want to make a great impression. In the business world, we will be judged. How accurate is your data? How does the product look? How soon can I receive the product? Can you provide me instructions that I can pass down to my people so that they can efficiently implement the products? Whenever I need a professional review of a proposal, contract, design, or art work supporting marketing and design. I have always trusted in the abilities and judgment of Ariel Lee. She brings a high level of energy and professionalism to any team that she is a part of. Whether she is leading or supporting you can count on Ariel to complete the work on time and to provide the team with several ideas on the how, when and where to best deploy information and products to support the client's needs. Ariel Lee is a true professional she delivers excellence consistently. You can always count on Ariel.
Credentials
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Google Analytics Individual Qualification
GoogleNov, 2019- Oct, 2024
Experience
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ASI Business Group Inc.
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United States
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Marketing Services
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1 - 100 Employee
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Creative Director
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Jun 2022 - Present
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Marketing Executive
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Nov 2019 - Present
Strategize, develop, implement, and measure marketing initiatives that produce dynamic business results.• Lead the development of visual messages from conceptualization to finalization of marketing and business development collateral such as email campaigns, social media posts, research reports, and digital assets.• Advise the President on various strategic marketing opportunities, content and architecture management, including growth, engagement, audience following, sales conversions, and competitor analysis across all online channels.• Establish guidelines that conforms to the brand’s visual style, format, and target audience. • Craft persuasive messaging for marketing projects which resonate and produce quantitative outcomes.• Implement customer service processes to ensure a positive and consistent user experience ensuring brand loyalty.
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Graphic Products, Inc.
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United States
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1 - 100 Employee
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Creative Director
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Jan 2015 - Feb 2019
Provided exceptional direction to a productive team of 13 professionals which included designers, copywriters, public relations specialist, trade show coordinator, photographer, and video production specialist. Developed creative projects from conception to execution as well as brand-driven interactive experiences, marketing campaigns, print/online advertising, product development, and trade show initiatives. • Built, mentored, and led an effective team handling over 30 active projects simultaneously that elevated, differentiated, and functioned on-brand and on-strategy.• Orchestrated strategy, planning, design, development, UI/UX, and content calendar development across traditional print and all digital consumer touchpoints.• Oversaw all production work to ensure goals were met, on time, within budget, and to the highest quality standard.• Drove company growth to expansion of business, leads, and sales through research data, business metrics, and customer feedback.Select Accomplishments: • Transformed high-impact video production by 135% in one year by introducing development strategies. • Initiated company-wide style guidelines that set us apart from competitors while gaining a cohesive and improved-on industry presence. • Guaranteed scalability across multiple mediums through implementation of project templates. • Accelerated webinar revenue by 377% over one year by introducing creation strategies. • Established new processes which led to an average of 50% savings in production time and cost.
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Acting Creative Director / Design Manager
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Jan 2009 - Jan 2015
Spearheaded projects, including fielding, delegating, and managing overall creative aspects of marketing materials. Hired, trained, evaluated, and managed a productive team of four graphic designers and a videographer.• Managed day-to-day business operations and made strategic decisions.• Initiated and established company-wide style guidelines that set us apart from competitors.• Carried out design work needed in ensuring on-time delivery and high-quality output from the team.• Collaborated with other departments regarding product development and marketing initiatives.• Utilized keen expertise in establishing content production processes to increase output in less time.• Conserved print costs by 60%, with a goal of 30%, while maintaining quality and effectiveness.
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Designer / Photographer / Videographer / Design Manager
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Jan 2007 - Jan 2009
Generated various content, including brochures, packaging designs, catalogs, and videos as a designer. Inspired designers to promote confidence, which encouraged new ideas and fostered positive working relationships.• Took charge of writing and editing content for websites, product brochures, and flyers.• Captured photographs for business purposes, including marketing print, web, and e-commerce.• Displayed creativity in producing, shooting, and editing highly-successful technical and promotional videos.• Designed a website which positioned in the 2nd rank of Google in code development and content.
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Graphic Designer
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Dec 2004 - Jan 2007
• Supported the sales team with vibrantly designed print collateral and developed targeted promotional emails.• Prepared customized sales packets and label designs for the sales department.
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Education
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2003 - 2004
Mt. Hood Community College
Associate of Applied Science
Community
