Arie Rotem

Co-Founder of a start up company aiming at improving advertising ROI of SMBs at ROMI
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Contact Information
Location
Israel, IL
Languages
  • English Native or bilingual proficiency
  • Hebrew Native or bilingual proficiency

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Experience

    • Israel
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Co-Founder of a start up company aiming at improving advertising ROI of SMBs
      • Jan 2020 - Present
    • Founder, Owner and CEO – Rotem AR Advanced Marketing Research
      • Jan 1996 - Present

      As the owner and CEO of Rotem AR, I lead the company professionally and introduce state of the art market research models and techniques. My professional vision is to stay on the cutting edge, keep up with changes and current trends in the field of marketing research all over the world, and stay on top of new developments and innovations. Combining the latest academic knowledge and practical experience in the field, my team and I develop solutions that help our customers gain essential… Show more As the owner and CEO of Rotem AR, I lead the company professionally and introduce state of the art market research models and techniques. My professional vision is to stay on the cutting edge, keep up with changes and current trends in the field of marketing research all over the world, and stay on top of new developments and innovations. Combining the latest academic knowledge and practical experience in the field, my team and I develop solutions that help our customers gain essential consumer behavior insights necessary to optimize marketing efforts today. Show less As the owner and CEO of Rotem AR, I lead the company professionally and introduce state of the art market research models and techniques. My professional vision is to stay on the cutting edge, keep up with changes and current trends in the field of marketing research all over the world, and stay on top of new developments and innovations. Combining the latest academic knowledge and practical experience in the field, my team and I develop solutions that help our customers gain essential… Show more As the owner and CEO of Rotem AR, I lead the company professionally and introduce state of the art market research models and techniques. My professional vision is to stay on the cutting edge, keep up with changes and current trends in the field of marketing research all over the world, and stay on top of new developments and innovations. Combining the latest academic knowledge and practical experience in the field, my team and I develop solutions that help our customers gain essential consumer behavior insights necessary to optimize marketing efforts today. Show less

    • Lecturer at the Interdisciplinary Center in Herzlia
      • Jan 2001 - Nov 2022

      Teach a variety of marketing and research courses, including Consumer Behavior and a seminar on selected issues in Sustainable Consumer Behavior. Teach a variety of marketing and research courses, including Consumer Behavior and a seminar on selected issues in Sustainable Consumer Behavior.

    • Managing Partner and scientific director
      • Jan 2009 - Aug 2015
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Teaching Assistant
      • Jan 1986 - Jan 1990

Education

  • University of Illinois at Urbana-Champaign
    Ph.D.
    1986 - 1991
  • University of Illinois at Urbana-Champaign
    Ph.D

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