Arica Williams

Senior PR & Communications Manager at Agency Cliquish
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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior PR & Communications Manager
      • Feb 2023 - Present
    • United States
    • Biotechnology Research
    • 700 & Above Employee
    • Senior Influencer Strategist
      • Nov 2021 - Present
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Manager, Social Media & Influencer Activation
      • Aug 2020 - Oct 2021
    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Social Media Director
      • May 2016 - Aug 2020
    • United States
    • Capital Markets
    • Freelance Editor
      • Feb 2016 - Mar 2017
    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Social Media/PR Manager
      • Sep 2013 - Jan 2016
    • United States
    • Apparel & Fashion
    • 1 - 100 Employee
    • Ecommerce Coordinator
      • Nov 2012 - Oct 2013
    • United States
    • Retail
    • 1 - 100 Employee
    • Store Manager
      • 2010 - 2011

      - Reported daily sales charts to owners via email - Executed and oversaw all merchandising tasks and assisted owners in buying/re-orders of lines for boutique - Staffed, scheduled, and trained sales team and conducted all employee meetings, reviews, and payroll - Reported daily sales charts to owners via email - Executed and oversaw all merchandising tasks and assisted owners in buying/re-orders of lines for boutique - Staffed, scheduled, and trained sales team and conducted all employee meetings, reviews, and payroll

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Assistant PR and Retail Sales Manager
      • 2010 - 2010

      - Created/maintained facebook and twitter accounts for the company - Implemented marketing strategies to increase sales - Increased sales by cold calling and attended tradeshows to build new accounts and meet with current clients - Merchandised, staffed, placed reorders and managed line’s first retail location in Limelight Marketplace - Conducted showroom and tradeshow appointments with company’s current and potential buyers - Created/maintained facebook and twitter accounts for the company - Implemented marketing strategies to increase sales - Increased sales by cold calling and attended tradeshows to build new accounts and meet with current clients - Merchandised, staffed, placed reorders and managed line’s first retail location in Limelight Marketplace - Conducted showroom and tradeshow appointments with company’s current and potential buyers

    • Italy
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Public Relations Intern/Assistant
      • 2009 - 2009

      - Assisted in managing editorial sample requests for menswear and women’s accessories from national and international publications -Tracked media/press and created press books of company events to be viewed by company executives and owner - Liaison between editors and stylists, and my supervisor and showroom manager for requests /returns of samples - Collaborated with Milan to distribute samples to publications. - Assisted in managing editorial sample requests for menswear and women’s accessories from national and international publications -Tracked media/press and created press books of company events to be viewed by company executives and owner - Liaison between editors and stylists, and my supervisor and showroom manager for requests /returns of samples - Collaborated with Milan to distribute samples to publications.

Education

  • University of South Carolina-Columbia
    Bachelors, Retail - Fashion Merchandising
    2004 - 2008

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