Experience

Explorium

• United States
• Software Development
• 1 - 100 Employee

• Senior Performance Marketing Manager

  • Dec 2021 - Mar 2023

  San Mateo, California, United States Responsible for all Google Ads management, optimization, testing and creation, including ad copy, increasing internally-scored Marketing Qualified Leads, MQLs, about 79%, while improving efficiency about 23%, with strategic test initiatives showing Sales Qualified Lead, SQL, efficacy increases to about 312% (not a typo). Originated, and leads, all landing page (LP) optimization efforts in Google Optimize, increasing conversion rates about 59% for the company’s most popular… Show more Responsible for all Google Ads management, optimization, testing and creation, including ad copy, increasing internally-scored Marketing Qualified Leads, MQLs, about 79%, while improving efficiency about 23%, with strategic test initiatives showing Sales Qualified Lead, SQL, efficacy increases to about 312% (not a typo). Originated, and leads, all landing page (LP) optimization efforts in Google Optimize, increasing conversion rates about 59% for the company’s most popular LP. Google Tag Manager, Google Analytics, Salsesforce and Google Ads integrator. “Second eyes” and feedback loop on inbound sales development representative activities. Executive-facing performance marketing subject matter expert. Show less



Dabos, Inc.

• United States
• Medical Device
• 1 - 100 Employee

• Director of Marketing

  • Apr 2021 - Sep 2021

  North Bethesda, Maryland, United States Created, managed and optimized entire B2B lead-gen program, from research to Google Ads and Bing advertising to Elementor landing page (LP) design/build to e-mail responder to sales integration and review. Developed overall product marketing strategy, to bulletproof and boost supply sales. Provided strategy and analysis on private label product development. Managed e-commerce marketing team, providing more than 90% of sales to business. Supervised, and partnered… Show more Created, managed and optimized entire B2B lead-gen program, from research to Google Ads and Bing advertising to Elementor landing page (LP) design/build to e-mail responder to sales integration and review. Developed overall product marketing strategy, to bulletproof and boost supply sales. Provided strategy and analysis on private label product development. Managed e-commerce marketing team, providing more than 90% of sales to business. Supervised, and partnered with, graphic design on all corporate identity and promotional material: logo revamp, electronic correspondence, sales literature, swag design, etc. Show less



Active Life Medical Products

• United States
• Retail Health and Personal Care Products
• 1 - 100 Employee

• PPC Marketing Manager

  • Sep 2020 - Jan 2021

  Stockton, California, United States Managed all search and display advertising for dual medical product lines. Integrated ad lead data platforms, to ensure the highest-quality marketing intelligence. Started corporate landing page testing program with Google Optimize, showing conversion rate improvements about 31% for qualified leads. Created comprehensive in-house reporting from scratch, aligning HubSpot, Google Ads and Bonafide data, involving a multistage lead process, and breaking out performance by… Show more Managed all search and display advertising for dual medical product lines. Integrated ad lead data platforms, to ensure the highest-quality marketing intelligence. Started corporate landing page testing program with Google Optimize, showing conversion rate improvements about 31% for qualified leads. Created comprehensive in-house reporting from scratch, aligning HubSpot, Google Ads and Bonafide data, involving a multistage lead process, and breaking out performance by network, line and lead type. Show less



Solar Energy World

• United States
• Solar Electric Power Generation
• 100 - 200 Employee

• PPC Marketing Manager

  • Feb 2020 - Jun 2020

  Baltimore, Maryland Area Ran, built and tested all search and display advertising, which drove down display cost/conversion about 87% in four months. Designed and implemented all regular LP testing. Boosted conversion rates on mobile devices about 169%. Originated and drove effort to track and use offline conversion data later in the funnel for optimization.



ClearOne Advantage

• United States
• Financial Services
• 100 - 200 Employee

• Online Marketing Manager

  • Oct 2017 - Nov 2019

  Baltimore, Maryland Area Managed all corporate PPC advertising, including ad channel, ad format, copy and keyword testing and troubleshooting, to about $4.2 million in spend. Developed and ran all day-to-day landing page testing, resulting in computer conversion rate improvements hovering about 50% in under a year. Researched and created Google Analytics funnel, then used for optimization opportunities. Go-to GA environment staffer. Internal Analytics data and training advisor.



Ajax Union B2B Marketing

• Advertising Services
• 1 - 100 Employee

• Senior SEM Manager

  • Aug 2015 - Aug 2017

  Greater New York City Area Integral in shepherding new clients from research to strategy to initial proposal to onboarding to setup to optimization. Primary agency “troubled account” expert. Provided effectiveness data on ad, organic and other channels, as needed. Designed and presented at significant stakeholder meetings. Managed or consulted on operations for greater than about $2.9 million in ad spend.



Amsive

• United States
• Advertising Services
• 200 - 300 Employee

• SMB Digital Media Team Leader

  • Feb 2013 - Jun 2015

  Greater New York City Area Account builder and strategic, structural and technical advisor. Responsible for staff training on SMB PPC best practices. Managed or oversaw all operations and budgets of to 50 PPC clients, for up to about $1.1 million in spend.

• Digital Media Strategist

  • Apr 2008 - Feb 2013

  Greater New York City Area Complete account development, maintenance, A/B testing and troubleshooting. Go-to agency PPC troubleshooter and optimizer. In charge of 30+ SMB PPC clients.

• Digital Media Specialist

  • Jun 2007 - Apr 2008

  Greater New York City Area Created, analyzed and optimized tens of accounts, including structure, keywords and ad copy. Developed and managed proprietary PPC support material.



Prime Visibility (Wpromote)

• United States
• Advertising Services
• 1 - 100 Employee

• Pay-Per-Click (PPC) Specialist

  • Dec 2006 - Mar 2007

  Greater New York City Area Developed, tested, optimized and reported on PPC campaigns. Collaborated with sales and creative departments for account development.