Experience

Next Agency

• Italy
• Public Relations and Communications Services
• 1 - 100 Employee

• Digital PR & Production Account executive

  • Jan 2022 - Present



CLAN UPSTAIRS

• Italy
• Retail Apparel and Fashion
• 1 - 100 Employee

• Digital communication & PR

  • Apr 2019 - Dec 2021

  Production of video, photo shooting and digital contents for Clan Upstairs Label:- Development of the creative idea, creation of mood boards and direction on set.- Talents recruiting and talents management (photographers, stylists, models, etc.).- Locations scouting, model castings, logistics and travel arrangements for talents.Organization and coordination of events for Philosophy by Lorenzo Serafini, Diadora, Weili Zheng, Haikure, Sapopa, Parosh:- Coordinate Events Team on the preparation and smooth running of the events.- Seasonal Press Presentations during Milano Fashion Week, Retail Partners Events, Boutique Openings and Design week events.- Responsible for the development process of guidelines for partners/suppliers and in guaranteeing their correct understanding.- Location Scouting, Coordination of Suppliers, Budgeting and Invoicing management.- Graphic realization of simplified renders in order to provide a visual preview of the event- Contribute to the Retail Events Calendar and ensure is shared with relevant departmentsDevelop strategy for press and influencer communication:- Manage and oversee all Press, VIP and talent requests including samples management, seeding, gifting.- Coordinate and manage national and international editorial requests.- Explore VIP dressing opportunities to increase brand exposure. Show less

• Digital communication & PR

  • Sep 2018 - Mar 2019